{"id":"https://openalex.org/W4414639059","doi":"https://doi.org/10.1007/978-3-032-00056-9_12","title":"MOOCS as a Tool for International Student Recruitment: A Cross-Country Analysis","display_name":"MOOCS as a Tool for International Student Recruitment: A Cross-Country Analysis","publication_year":2025,"publication_date":"2025-09-30","ids":{"openalex":"https://openalex.org/W4414639059","doi":"https://doi.org/10.1007/978-3-032-00056-9_12"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-032-00056-9_12","is_oa":true,"landing_page_url":"https://doi.org/10.1007/978-3-032-00056-9_12","pdf_url":"https://link.springer.com/content/pdf/10.1007/978-3-032-00056-9_12.pdf","source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://link.springer.com/content/pdf/10.1007/978-3-032-00056-9_12.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5001580161","display_name":"Ekaterina A. Minaeva","orcid":"https://orcid.org/0000-0002-4605-5715"},"institutions":[{"id":"https://openalex.org/I103531236","display_name":"Boston College","ror":"https://ror.org/02n2fzt79","country_code":"US","type":"education","lineage":["https://openalex.org/I103531236"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Ekaterina A. Minaeva","raw_affiliation_strings":["Boston College, 140 Commonwealth Avenue, Chestnut Hill, MA, 02467, USA"],"affiliations":[{"raw_affiliation_string":"Boston College, 140 Commonwealth Avenue, Chestnut Hill, MA, 02467, USA","institution_ids":["https://openalex.org/I103531236"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063016549","display_name":"Ulyana Zakharova","orcid":"https://orcid.org/0000-0003-4262-3057"},"institutions":[{"id":"https://openalex.org/I196355604","display_name":"National Research Tomsk State University","ror":"https://ror.org/02he2nc27","country_code":"RU","type":"education","lineage":["https://openalex.org/I196355604"]}],"countries":["RU"],"is_corresponding":false,"raw_author_name":"Ulyana S. Zakharova","raw_affiliation_strings":["Tomsk State University, Lenin Avenue, 36, Tomsk, 634050, Russia"],"affiliations":[{"raw_affiliation_string":"Tomsk State University, Lenin Avenue, 36, Tomsk, 634050, Russia","institution_ids":["https://openalex.org/I196355604"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5041265646","display_name":"Svetlana Zhuchkova","orcid":"https://orcid.org/0000-0002-4425-725X"},"institutions":[{"id":"https://openalex.org/I118501908","display_name":"National Research University Higher School of Economics","ror":"https://ror.org/055f7t516","country_code":"RU","type":"education","lineage":["https://openalex.org/I118501908"]}],"countries":["RU"],"is_corresponding":false,"raw_author_name":"Svetlana V. Zhuchkova","raw_affiliation_strings":["HSE University, Potapovsky Lane, 16b10, Moscow, 101000, Russia"],"affiliations":[{"raw_affiliation_string":"HSE University, Potapovsky Lane, 16b10, Moscow, 101000, Russia","institution_ids":["https://openalex.org/I118501908"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5001580161"],"corresponding_institution_ids":["https://openalex.org/I103531236"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":{"value":5000,"currency":"EUR","value_usd":5392},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.50227943,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"130","last_page":"143"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11122","display_name":"Online Learning and Analytics","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11122","display_name":"Online Learning and Analytics","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14246","display_name":"E-Learning and Knowledge Management","score":0.9575999975204468,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/popularity","display_name":"Popularity","score":0.7594000101089478},{"id":"https://openalex.org/keywords/sample","display_name":"Sample (material)","score":0.6445000171661377},{"id":"https://openalex.org/keywords/higher-education","display_name":"Higher education","score":0.47620001435279846},{"id":"https://openalex.org/keywords/student-affairs","display_name":"Student affairs","score":0.38690000772476196},{"id":"https://openalex.org/keywords/e-learning","display_name":"E learning","score":0.361299991607666},{"id":"https://openalex.org/keywords/international-education","display_name":"International education","score":0.32829999923706055},{"id":"https://openalex.org/keywords/target-audience","display_name":"Target audience","score":0.3257000148296356},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.3089999854564667},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.30079999566078186}],"concepts":[{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.7594000101089478},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.6445000171661377},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5205000042915344},{"id":"https://openalex.org/C120912362","wikidata":"https://www.wikidata.org/wiki/Q136822","display_name":"Higher education","level":2,"score":0.47620001435279846},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.42250001430511475},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3869999945163727},{"id":"https://openalex.org/C2781405653","wikidata":"https://www.wikidata.org/wiki/Q6522361","display_name":"Student affairs","level":3,"score":0.38690000772476196},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3765000104904175},{"id":"https://openalex.org/C2984567223","wikidata":"https://www.wikidata.org/wiki/Q1068473","display_name":"E learning","level":3,"score":0.361299991607666},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36059999465942383},{"id":"https://openalex.org/C2779177650","wikidata":"https://www.wikidata.org/wiki/Q3595759","display_name":"International education","level":3,"score":0.32829999923706055},{"id":"https://openalex.org/C2781286702","wikidata":"https://www.wikidata.org/wiki/Q2604680","display_name":"Target audience","level":2,"score":0.3257000148296356},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.3089999854564667},{"id":"https://openalex.org/C509550671","wikidata":"https://www.wikidata.org/wiki/Q126945","display_name":"Medical education","level":1,"score":0.30570000410079956},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.30079999566078186},{"id":"https://openalex.org/C2986087404","wikidata":"https://www.wikidata.org/wiki/Q15946010","display_name":"Online learning","level":2,"score":0.2992999851703644},{"id":"https://openalex.org/C503872463","wikidata":"https://www.wikidata.org/wiki/Q159595","display_name":"Distance education","level":2,"score":0.29840001463890076},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.2953000068664551},{"id":"https://openalex.org/C65067816","wikidata":"https://www.wikidata.org/wiki/Q2295139","display_name":"Computer-assisted web interviewing","level":2,"score":0.28999999165534973},{"id":"https://openalex.org/C184356942","wikidata":"https://www.wikidata.org/wiki/Q830382","display_name":"Best practice","level":2,"score":0.28060001134872437},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.27880001068115234},{"id":"https://openalex.org/C3019225019","wikidata":"https://www.wikidata.org/wiki/Q136822","display_name":"University education","level":3,"score":0.27649998664855957},{"id":"https://openalex.org/C2777638134","wikidata":"https://www.wikidata.org/wiki/Q20857129","display_name":"University system","level":3,"score":0.27559998631477356},{"id":"https://openalex.org/C2777808570","wikidata":"https://www.wikidata.org/wiki/Q967853","display_name":"Massive open online course","level":2,"score":0.27489998936653137},{"id":"https://openalex.org/C503602615","wikidata":"https://www.wikidata.org/wiki/Q5654877","display_name":"International studies","level":2,"score":0.2736000120639801},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2703000009059906},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.26489999890327454},{"id":"https://openalex.org/C83864248","wikidata":"https://www.wikidata.org/wiki/Q177323","display_name":"Developing country","level":2,"score":0.2637999951839447},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.26080000400543213},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.25780001282691956},{"id":"https://openalex.org/C34355311","wikidata":"https://www.wikidata.org/wiki/Q166542","display_name":"International relations","level":3,"score":0.25060001015663147}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-032-00056-9_12","is_oa":true,"landing_page_url":"https://doi.org/10.1007/978-3-032-00056-9_12","pdf_url":"https://link.springer.com/content/pdf/10.1007/978-3-032-00056-9_12.pdf","source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":{"id":"doi:10.1007/978-3-032-00056-9_12","is_oa":true,"landing_page_url":"https://doi.org/10.1007/978-3-032-00056-9_12","pdf_url":"https://link.springer.com/content/pdf/10.1007/978-3-032-00056-9_12.pdf","source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G200408876","display_name":null,"funder_award_id":"Priority 2030","funder_id":"https://openalex.org/F4320325215","funder_display_name":"Tomsk State University"}],"funders":[{"id":"https://openalex.org/F4320325215","display_name":"Tomsk State University","ror":"https://ror.org/02he2nc27"}],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4414639059.pdf"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W2010380458","https://openalex.org/W2020558604","https://openalex.org/W2072549279","https://openalex.org/W2147857295","https://openalex.org/W2165427613","https://openalex.org/W2776286337","https://openalex.org/W2945487076","https://openalex.org/W3046486609","https://openalex.org/W3191601946","https://openalex.org/W4200059457","https://openalex.org/W4205257542","https://openalex.org/W4226020072"],"related_works":[],"abstract_inverted_index":{"Abstract":[0],"One":[1],"of":[2,5,17,36,89,112,119,139,213],"the":[3,13,31,34,46,78,95,110,117,126,136,157,159,168,174,184,189,194,198,216,229,236,244,256],"promises":[4],"MOOC":[6,18,37,54,79,177,195,227],"platforms":[7,52],"that":[8,145,186],"were":[9],"widely":[10],"discussed":[11],"during":[12],"first":[14],"two":[15],"waves":[16],"popularity":[19],"in":[20],"2010\u20132016":[21],"was":[22],"its":[23],"marketing":[24],"potential":[25],"for":[26,53,66,146,215,235,255],"international":[27,39,69,85,120,218,257],"student":[28,221],"recruitment.":[29],"However,":[30,125],"research":[32,73],"on":[33,38,45],"effects":[35],"enrolment":[40,191],"is":[41,81,105,171],"currently":[42],"scarce.":[43],"Based":[44],"data":[47],"from":[48,201,226],"Coursera":[49],"and":[50,57,68,98,116,133,162,192,203,207,220,251],"edX":[51],"supply":[55,80,228],"information,":[56],"Times":[58],"Higher":[59],"Education":[60],"World":[61],"University":[62],"Rankings":[63],"(THE":[64],"Ranking)":[65],"national":[67],"students\u2019":[70],"statistics,":[71],"this":[72,123],"aims":[74],"to":[75,182,205,224,241,243],"explore":[76],"whether":[77],"positively":[82],"associated":[83],"with":[84],"students":[86,121],"enrolment.":[87],"Results":[88],"regression":[90],"modelling":[91],"reveal":[92],"that,":[93],"considering":[94],"whole":[96],"sample":[97],"all":[99,165],"other":[100],"factors":[101],"being":[102],"equal,":[103],"there":[104],"no":[106],"significant":[107],"association":[108,151],"between":[109],"number":[111],"MOOCs":[113,140],"university":[114,190,217,230,245],"supplies":[115],"percentage":[118],"at":[122],"university.":[124],"second":[127],"model,":[128],"which":[129],"includes":[130],"interaction":[131],"term,":[132],"thus":[134],"divides":[135],"overall":[137],"effect":[138,170],"by":[141],"different":[142],"countries,":[143],"demonstrates":[144],"some":[147],"countries":[148,155,167],"such":[149],"an":[150],"does":[152],"appear.":[153],"These":[154],"are":[156],"UK,":[158],"Netherlands,":[160],"Germany,":[161],"Russia.":[163],"For":[164],"four":[166],"detected":[169],"positive.":[172],"Finally,":[173],"study":[175],"presents":[176],"description":[178],"page":[179],"content":[180],"analysis":[181],"define":[183],"elements":[185],"might":[187,211],"promote":[188],"push":[193],"learners":[196],"through":[197],"Marketing":[199],"Funnel":[200],"Awareness":[202],"Interest":[204],"Desire":[206],"Action.":[208],"This":[209],"paper":[210],"be":[212],"interest":[214],"affairs":[219],"recruitment":[222],"deputies,":[223],"benefit":[225],"has,":[231],"or":[232],"vice":[233],"versa":[234],"online":[237,253],"learning":[238],"department":[239],"managers":[240],"contribute":[242],"key":[246],"performance":[247],"indicators":[248],"improvement":[249],"designing":[250],"redesigning":[252],"courses":[254],"audience.":[258]},"counts_by_year":[],"updated_date":"2026-04-10T15:06:20.359241","created_date":"2025-10-10T00:00:00"}
