{"id":"https://openalex.org/W4411115300","doi":"https://doi.org/10.1007/978-3-031-94187-0_30","title":"Crowd-Out for Native Advertising: The Impact of Display Advertising in a Mobile E-commerce Platform","display_name":"Crowd-Out for Native Advertising: The Impact of Display Advertising in a Mobile E-commerce Platform","publication_year":2025,"publication_date":"2025-01-01","ids":{"openalex":"https://openalex.org/W4411115300","doi":"https://doi.org/10.1007/978-3-031-94187-0_30"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-94187-0_30","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-94187-0_30","pdf_url":null,"source":{"id":"https://openalex.org/S4210177767","display_name":"Lecture notes in business information processing","issn_l":"1865-1348","issn":["1865-1348","1865-1356"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Business Information Processing","raw_type":"book-chapter"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5057962981","display_name":"G. Chen","orcid":"https://orcid.org/0000-0001-9367-0975"},"institutions":[{"id":"https://openalex.org/I204983213","display_name":"Harbin Institute of Technology","ror":"https://ror.org/01yqg2h08","country_code":"CN","type":"education","lineage":["https://openalex.org/I204983213"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Guo Chen","raw_affiliation_strings":["School of Management, Harbin Institute of Technology, Harbin, 150001, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Harbin Institute of Technology, Harbin, 150001, China","institution_ids":["https://openalex.org/I204983213"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101224456","display_name":"Shaohui Wu","orcid":"https://orcid.org/0000-0002-3622-6189"},"institutions":[{"id":"https://openalex.org/I204983213","display_name":"Harbin Institute of Technology","ror":"https://ror.org/01yqg2h08","country_code":"CN","type":"education","lineage":["https://openalex.org/I204983213"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shaohui Wu","raw_affiliation_strings":["School of Management, Harbin Institute of Technology, Harbin, 150001, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Harbin Institute of Technology, Harbin, 150001, China","institution_ids":["https://openalex.org/I204983213"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100347385","display_name":"Siyu Zhang","orcid":"https://orcid.org/0000-0003-3939-0002"},"institutions":[{"id":"https://openalex.org/I204983213","display_name":"Harbin Institute of Technology","ror":"https://ror.org/01yqg2h08","country_code":"CN","type":"education","lineage":["https://openalex.org/I204983213"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Siyu Zhang","raw_affiliation_strings":["School of Management, Harbin Institute of Technology, Harbin, 150001, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Harbin Institute of Technology, Harbin, 150001, China","institution_ids":["https://openalex.org/I204983213"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101677959","display_name":"Luning Liu","orcid":"https://orcid.org/0000-0002-5539-5623"},"institutions":[{"id":"https://openalex.org/I204983213","display_name":"Harbin Institute of Technology","ror":"https://ror.org/01yqg2h08","country_code":"CN","type":"education","lineage":["https://openalex.org/I204983213"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Luning Liu","raw_affiliation_strings":["School of Management, Harbin Institute of Technology, Harbin, 150001, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Harbin Institute of Technology, Harbin, 150001, China","institution_ids":["https://openalex.org/I204983213"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5101677959"],"corresponding_institution_ids":["https://openalex.org/I204983213"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"363","last_page":"380"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9871000051498413,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.7774505615234375},{"id":"https://openalex.org/keywords/display-advertising","display_name":"Display advertising","score":0.556225597858429},{"id":"https://openalex.org/keywords/mobile-commerce","display_name":"Mobile commerce","score":0.5122572779655457},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5050535798072815},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.446397602558136},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.40153127908706665},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.20639142394065857},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.19878333806991577},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.04258251190185547}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7774505615234375},{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.556225597858429},{"id":"https://openalex.org/C197378717","wikidata":"https://www.wikidata.org/wiki/Q1154408","display_name":"Mobile commerce","level":2,"score":0.5122572779655457},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5050535798072815},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.446397602558136},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.40153127908706665},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.20639142394065857},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.19878333806991577},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.04258251190185547}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-031-94187-0_30","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-94187-0_30","pdf_url":null,"source":{"id":"https://openalex.org/S4210177767","display_name":"Lecture notes in business information processing","issn_l":"1865-1348","issn":["1865-1348","1865-1356"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Business Information Processing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W1990778091","https://openalex.org/W2075388543","https://openalex.org/W2096684396","https://openalex.org/W2132534623","https://openalex.org/W2135818034","https://openalex.org/W2144434871","https://openalex.org/W2296101803","https://openalex.org/W2402839870","https://openalex.org/W2465705874","https://openalex.org/W2505206897","https://openalex.org/W2577227262","https://openalex.org/W2737117411","https://openalex.org/W2752895431","https://openalex.org/W2765439571","https://openalex.org/W2904758770","https://openalex.org/W2906227505","https://openalex.org/W2908027574","https://openalex.org/W2941511354","https://openalex.org/W2954323185","https://openalex.org/W2956800636","https://openalex.org/W2969598588","https://openalex.org/W2972067640","https://openalex.org/W2980265880","https://openalex.org/W2982983738","https://openalex.org/W3068975155","https://openalex.org/W3091101229","https://openalex.org/W3121574323","https://openalex.org/W3121865726","https://openalex.org/W3124074442","https://openalex.org/W3128950121","https://openalex.org/W3154251049","https://openalex.org/W3206866323","https://openalex.org/W4225264614","https://openalex.org/W4362666349","https://openalex.org/W4391925032"],"related_works":["https://openalex.org/W4293145640","https://openalex.org/W2540154673","https://openalex.org/W2078847107","https://openalex.org/W2583234661","https://openalex.org/W104007660","https://openalex.org/W2346030802","https://openalex.org/W2101949473","https://openalex.org/W2999484744","https://openalex.org/W3125718908","https://openalex.org/W2145242324"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}
