{"id":"https://openalex.org/W4409462491","doi":"https://doi.org/10.1007/978-3-031-87766-7_14","title":"ExProCO: An Explainable Probabilistic Campaign Optimizer for\u00a0eCommerce Advertising","display_name":"ExProCO: An Explainable Probabilistic Campaign Optimizer for\u00a0eCommerce Advertising","publication_year":2025,"publication_date":"2025-01-01","ids":{"openalex":"https://openalex.org/W4409462491","doi":"https://doi.org/10.1007/978-3-031-87766-7_14"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-87766-7_14","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-87766-7_14","pdf_url":null,"source":{"id":"https://openalex.org/S4210216571","display_name":"Lecture notes on data engineering and communications technologies","issn_l":"2367-4512","issn":["2367-4512","2367-4520"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes on Data Engineering and Communications Technologies","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079845978","display_name":"Arti Jha","orcid":"https://orcid.org/0009-0003-5868-2200"},"institutions":[{"id":"https://openalex.org/I74796645","display_name":"Birla Institute of Technology and Science, Pilani","ror":"https://ror.org/001p3jz28","country_code":"IN","type":"education","lineage":["https://openalex.org/I74796645"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Arti Jha","raw_affiliation_strings":["Dept of CSIS, Birla Institute of Technology and Science, Pilani, 333031, Rajasthan, India"],"affiliations":[{"raw_affiliation_string":"Dept of CSIS, Birla Institute of Technology and Science, Pilani, 333031, Rajasthan, India","institution_ids":["https://openalex.org/I74796645"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074284580","display_name":"Kamlesh Tiwari","orcid":"https://orcid.org/0000-0002-8866-9192"},"institutions":[{"id":"https://openalex.org/I74796645","display_name":"Birla Institute of Technology and Science, Pilani","ror":"https://ror.org/001p3jz28","country_code":"IN","type":"education","lineage":["https://openalex.org/I74796645"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Kamlesh Tiwari","raw_affiliation_strings":["Dept of CSIS, Birla Institute of Technology and Science, Pilani, 333031, Rajasthan, India"],"affiliations":[{"raw_affiliation_string":"Dept of CSIS, Birla Institute of Technology and Science, Pilani, 333031, Rajasthan, India","institution_ids":["https://openalex.org/I74796645"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5043329642","display_name":"Ashutosh Bhatia","orcid":"https://orcid.org/0000-0002-3576-0275"},"institutions":[{"id":"https://openalex.org/I74796645","display_name":"Birla Institute of Technology and Science, Pilani","ror":"https://ror.org/001p3jz28","country_code":"IN","type":"education","lineage":["https://openalex.org/I74796645"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Ashutosh Bhatia","raw_affiliation_strings":["Dept of CSIS, Birla Institute of Technology and Science, Pilani, 333031, Rajasthan, India"],"affiliations":[{"raw_affiliation_string":"Dept of CSIS, Birla Institute of Technology and Science, Pilani, 333031, Rajasthan, India","institution_ids":["https://openalex.org/I74796645"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5079845978"],"corresponding_institution_ids":["https://openalex.org/I74796645"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.15304799,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"152","last_page":"164"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12101","display_name":"Advanced Bandit Algorithms Research","score":0.9758999943733215,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/probabilistic-logic","display_name":"Probabilistic logic","score":0.6675253510475159},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6534764170646667},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.47533345222473145},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.364777147769928},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.09911471605300903}],"concepts":[{"id":"https://openalex.org/C49937458","wikidata":"https://www.wikidata.org/wiki/Q2599292","display_name":"Probabilistic logic","level":2,"score":0.6675253510475159},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6534764170646667},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.47533345222473145},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.364777147769928},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.09911471605300903}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-031-87766-7_14","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-87766-7_14","pdf_url":null,"source":{"id":"https://openalex.org/S4210216571","display_name":"Lecture notes on data engineering and communications technologies","issn_l":"2367-4512","issn":["2367-4512","2367-4520"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes on Data Engineering and Communications Technologies","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5699999928474426,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W2509235963","https://openalex.org/W2553905045","https://openalex.org/W2610314927","https://openalex.org/W2788125442","https://openalex.org/W2801092864","https://openalex.org/W2808489216","https://openalex.org/W2886671380","https://openalex.org/W2946044191","https://openalex.org/W2966123616","https://openalex.org/W3032044946","https://openalex.org/W3103752844","https://openalex.org/W3104789011","https://openalex.org/W3105024967","https://openalex.org/W3105595718","https://openalex.org/W3109588801","https://openalex.org/W4327652968","https://openalex.org/W4387735217","https://openalex.org/W4388440215","https://openalex.org/W4392305518","https://openalex.org/W4393380231","https://openalex.org/W4400910699","https://openalex.org/W4400911468","https://openalex.org/W4400986394","https://openalex.org/W6600075759"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}