{"id":"https://openalex.org/W4412044328","doi":"https://doi.org/10.1007/978-3-031-78931-1_23","title":"Digital Marketing Adoption by Small and Medium Enterprises in Developing Economy: Owner-Managers\u2019 Perspective","display_name":"Digital Marketing Adoption by Small and Medium Enterprises in Developing Economy: Owner-Managers\u2019 Perspective","publication_year":2025,"publication_date":"2025-01-01","ids":{"openalex":"https://openalex.org/W4412044328","doi":"https://doi.org/10.1007/978-3-031-78931-1_23"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-78931-1_23","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-78931-1_23","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3370","issn":["2367-3370","2367-3389"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031978430","display_name":"Amiri Mdoe Amiri","orcid":"https://orcid.org/0000-0001-7211-8700"},"institutions":[{"id":"https://openalex.org/I101407740","display_name":"Chandigarh University","ror":"https://ror.org/05t4pvx35","country_code":"IN","type":"education","lineage":["https://openalex.org/I101407740"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Amiri Mdoe Amiri","raw_affiliation_strings":["University School of Business, Chandigarh University, Mohali, 140413, Punjab, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University School of Business, Chandigarh University, Mohali, 140413, Punjab, India","institution_ids":["https://openalex.org/I101407740"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5104073870","display_name":"Amitabh Mishra","orcid":"https://orcid.org/0009-0000-2022-2557"},"institutions":[{"id":"https://openalex.org/I101407740","display_name":"Chandigarh University","ror":"https://ror.org/05t4pvx35","country_code":"IN","type":"education","lineage":["https://openalex.org/I101407740"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Amitabh Mishra","raw_affiliation_strings":["University School of Business, Chandigarh University, Mohali, 140413, Punjab, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University School of Business, Chandigarh University, Mohali, 140413, Punjab, India","institution_ids":["https://openalex.org/I101407740"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100650382","display_name":"Muhammad Shakil Ahmad","orcid":"https://orcid.org/0000-0002-2458-3082"},"institutions":[{"id":"https://openalex.org/I101407740","display_name":"Chandigarh University","ror":"https://ror.org/05t4pvx35","country_code":"IN","type":"education","lineage":["https://openalex.org/I101407740"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Shakil Ahmad","raw_affiliation_strings":["University School of Business, Chandigarh University, Mohali, 140413, Punjab, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University School of Business, Chandigarh University, Mohali, 140413, Punjab, India","institution_ids":["https://openalex.org/I101407740"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5100650382"],"corresponding_institution_ids":["https://openalex.org/I101407740"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.17089044,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"238","last_page":"245"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9921000003814697,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9921000003814697,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9919999837875366,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9674999713897705,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.756199836730957},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.7144953608512878},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5896198749542236},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.5215187668800354},{"id":"https://openalex.org/keywords/digital-economy","display_name":"Digital economy","score":0.5019431114196777},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"Small and medium-sized enterprises","score":0.43481189012527466},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.3913959562778473},{"id":"https://openalex.org/keywords/commerce","display_name":"Commerce","score":0.35601624846458435},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.32638442516326904},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.0778975784778595},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.0702594518661499}],"concepts":[{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.756199836730957},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7144953608512878},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5896198749542236},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5215187668800354},{"id":"https://openalex.org/C203043789","wikidata":"https://www.wikidata.org/wiki/Q138461","display_name":"Digital economy","level":2,"score":0.5019431114196777},{"id":"https://openalex.org/C48879800","wikidata":"https://www.wikidata.org/wiki/Q622439","display_name":"Small and medium-sized enterprises","level":2,"score":0.43481189012527466},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3913959562778473},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.35601624846458435},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.32638442516326904},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0778975784778595},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0702594518661499},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-031-78931-1_23","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-78931-1_23","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3370","issn":["2367-3370","2367-3389"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W2063250203","https://openalex.org/W2168569455","https://openalex.org/W2785015372","https://openalex.org/W2891407443","https://openalex.org/W3092267296","https://openalex.org/W3208176375","https://openalex.org/W4283761292","https://openalex.org/W4376854374","https://openalex.org/W4377835293","https://openalex.org/W4380589626","https://openalex.org/W4383097745","https://openalex.org/W4384821102","https://openalex.org/W4384829310","https://openalex.org/W4385574695"],"related_works":["https://openalex.org/W3043439359","https://openalex.org/W4381387358","https://openalex.org/W3086971154","https://openalex.org/W4311858042","https://openalex.org/W2213556462","https://openalex.org/W4281624924","https://openalex.org/W3132578122","https://openalex.org/W3201775789","https://openalex.org/W3085687811","https://openalex.org/W2593472511"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}