{"id":"https://openalex.org/W4412661426","doi":"https://doi.org/10.1007/978-3-031-78623-5_8","title":"Defining an AI-Virtual Assistant for Increasing Customer Interaction in Digital Marketing: A Case Study in Agrifood Sector","display_name":"Defining an AI-Virtual Assistant for Increasing Customer Interaction in Digital Marketing: A Case Study in Agrifood Sector","publication_year":2025,"publication_date":"2025-07-26","ids":{"openalex":"https://openalex.org/W4412661426","doi":"https://doi.org/10.1007/978-3-031-78623-5_8"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-78623-5_8","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-78623-5_8","pdf_url":null,"source":{"id":"https://openalex.org/S4210188945","display_name":"Springer proceedings in complexity","issn_l":"2213-8684","issn":["2213-8684","2213-8692"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Springer Proceedings in Complexity","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010664546","display_name":"Gioconda Mele","orcid":"https://orcid.org/0000-0002-7242-2232"},"institutions":[{"id":"https://openalex.org/I142910587","display_name":"University of Salento","ror":"https://ror.org/03fc1k060","country_code":"IT","type":"education","lineage":["https://openalex.org/I142910587"]}],"countries":["IT"],"is_corresponding":true,"raw_author_name":"Gioconda Mele","raw_affiliation_strings":["Department of Engineering for Innovation, University of Salento, Lecce, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Engineering for Innovation, University of Salento, Lecce, Italy","institution_ids":["https://openalex.org/I142910587"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5119075725","display_name":"Annamaria Spagnolo","orcid":null},"institutions":[{"id":"https://openalex.org/I4210152970","display_name":"CNH Industrial (Italy)","ror":"https://ror.org/047gams58","country_code":"IT","type":"company","lineage":["https://openalex.org/I4210102001","https://openalex.org/I4210152970"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Annamaria Spagnolo","raw_affiliation_strings":["CNH Industrial Italia, Lecce, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CNH Industrial Italia, Lecce, Italy","institution_ids":["https://openalex.org/I4210152970"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036863590","display_name":"Giuseppina Pass\u0131ante","orcid":"https://orcid.org/0000-0002-1662-9263"},"institutions":[{"id":"https://openalex.org/I142910587","display_name":"University of Salento","ror":"https://ror.org/03fc1k060","country_code":"IT","type":"education","lineage":["https://openalex.org/I142910587"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Giuseppina Passiante","raw_affiliation_strings":["Department of Engineering for Innovation, University of Salento, Lecce, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Engineering for Innovation, University of Salento, Lecce, Italy","institution_ids":["https://openalex.org/I142910587"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5119075726","display_name":"Antonio Fiorentini","orcid":null},"institutions":[{"id":"https://openalex.org/I29236304","display_name":"Advisory Board Company (United States)","ror":"https://ror.org/02q248z41","country_code":"US","type":"company","lineage":["https://openalex.org/I29236304"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Antonio Fiorentini","raw_affiliation_strings":["EY Advisory S.p.A, Bari, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"EY Advisory S.p.A, Bari, Italy","institution_ids":["https://openalex.org/I29236304"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5010664546"],"corresponding_institution_ids":["https://openalex.org/I142910587"],"apc_list":null,"apc_paid":null,"fwci":3.3054,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.91422187,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"87","last_page":"99"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","score":0.9884999990463257,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5465863943099976},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4700913429260254},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3820953071117401}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5465863943099976},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4700913429260254},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3820953071117401}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-031-78623-5_8","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-78623-5_8","pdf_url":null,"source":{"id":"https://openalex.org/S4210188945","display_name":"Springer proceedings in complexity","issn_l":"2213-8684","issn":["2213-8684","2213-8692"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Springer Proceedings in Complexity","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.5299999713897705}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":36,"referenced_works":["https://openalex.org/W1964027480","https://openalex.org/W1987959568","https://openalex.org/W1989163306","https://openalex.org/W2034934301","https://openalex.org/W2075645455","https://openalex.org/W2169205464","https://openalex.org/W2343344484","https://openalex.org/W2800834723","https://openalex.org/W2899856450","https://openalex.org/W2900107703","https://openalex.org/W2901834984","https://openalex.org/W2904901636","https://openalex.org/W2950644143","https://openalex.org/W2955737672","https://openalex.org/W2955853369","https://openalex.org/W2984112853","https://openalex.org/W2986577019","https://openalex.org/W2991493714","https://openalex.org/W3026718582","https://openalex.org/W3027672271","https://openalex.org/W3027937825","https://openalex.org/W3045506407","https://openalex.org/W3082622239","https://openalex.org/W3082827059","https://openalex.org/W3093429349","https://openalex.org/W3156793003","https://openalex.org/W3157103153","https://openalex.org/W3194963062","https://openalex.org/W3214788502","https://openalex.org/W4206405745","https://openalex.org/W4256067550","https://openalex.org/W4296744077","https://openalex.org/W4382242353","https://openalex.org/W4382927515","https://openalex.org/W4387762812","https://openalex.org/W6678529844"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-06-16T09:24:06.705377","created_date":"2025-10-10T00:00:00"}