{"id":"https://openalex.org/W4403343558","doi":"https://doi.org/10.1007/978-3-031-71619-5_29","title":"A Quantitative Analysis of Persuasion Resistance by Jordanian Youths: Persuasion Knowledge Model and Facebook Advertisements","display_name":"A Quantitative Analysis of Persuasion Resistance by Jordanian Youths: Persuasion Knowledge Model and Facebook Advertisements","publication_year":2024,"publication_date":"2024-01-01","ids":{"openalex":"https://openalex.org/W4403343558","doi":"https://doi.org/10.1007/978-3-031-71619-5_29"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-71619-5_29","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-71619-5_29","pdf_url":null,"source":{"id":"https://openalex.org/S4210216571","display_name":"Lecture notes on data engineering and communications technologies","issn_l":"2367-4512","issn":["2367-4512","2367-4520"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes on Data Engineering and Communications Technologies","raw_type":"book-chapter"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5083617174","display_name":"Rand Irshaidat","orcid":null},"institutions":[{"id":"https://openalex.org/I158749337","display_name":"Princess Sumaya University for Technology","ror":"https://ror.org/01jy46q10","country_code":"JO","type":"education","lineage":["https://openalex.org/I158749337"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Rand Irshaidat","raw_affiliation_strings":["E-Marketing and Social Media Department, Princess Sumaya University for Technology, Amman, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"E-Marketing and Social Media Department, Princess Sumaya University for Technology, Amman, Jordan","institution_ids":["https://openalex.org/I158749337"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075121592","display_name":"Mohammad Abuhashesh","orcid":"https://orcid.org/0000-0001-7460-450X"},"institutions":[{"id":"https://openalex.org/I158749337","display_name":"Princess Sumaya University for Technology","ror":"https://ror.org/01jy46q10","country_code":"JO","type":"education","lineage":["https://openalex.org/I158749337"]}],"countries":["JO"],"is_corresponding":true,"raw_author_name":"Mohammd Abuhashesh","raw_affiliation_strings":["E-Marketing and Social Media Department, Princess Sumaya University for Technology, Amman, Jordan"],"raw_orcid":"https://orcid.org/0000-0001-7460-450X","affiliations":[{"raw_affiliation_string":"E-Marketing and Social Media Department, Princess Sumaya University for Technology, Amman, Jordan","institution_ids":["https://openalex.org/I158749337"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5035415054","display_name":"Nadia J. Sweis","orcid":"https://orcid.org/0000-0002-1122-3264"},"institutions":[{"id":"https://openalex.org/I158749337","display_name":"Princess Sumaya University for Technology","ror":"https://ror.org/01jy46q10","country_code":"JO","type":"education","lineage":["https://openalex.org/I158749337"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Nadia Sweis","raw_affiliation_strings":["Princess Sumaya University for Technology, Amman, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Princess Sumaya University for Technology, Amman, Jordan","institution_ids":["https://openalex.org/I158749337"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109818477","display_name":"Nada Ghesh","orcid":null},"institutions":[{"id":"https://openalex.org/I158749337","display_name":"Princess Sumaya University for Technology","ror":"https://ror.org/01jy46q10","country_code":"JO","type":"education","lineage":["https://openalex.org/I158749337"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Nada Ghesh","raw_affiliation_strings":["E-Marketing and Social Media Department, Princess Sumaya University for Technology, Amman, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"E-Marketing and Social Media Department, Princess Sumaya University for Technology, Amman, Jordan","institution_ids":["https://openalex.org/I158749337"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5050664628","display_name":"Muhammad Turki Alshurideh","orcid":"https://orcid.org/0000-0002-7336-381X"},"institutions":[{"id":"https://openalex.org/I114972647","display_name":"University of Jordan","ror":"https://ror.org/05k89ew48","country_code":"JO","type":"education","lineage":["https://openalex.org/I114972647"]},{"id":"https://openalex.org/I29891158","display_name":"University of Sharjah","ror":"https://ror.org/00engpz63","country_code":"AE","type":"education","lineage":["https://openalex.org/I29891158"]}],"countries":["AE","JO"],"is_corresponding":false,"raw_author_name":"Muhammad Turki Alshurideh","raw_affiliation_strings":["Department of Management, College of Business, University of Sharjah, 27272, Sharjah, United Arab Emirates","Department of Marketing, School of Business, The University of Jordan, Amman, 11942, Jordan"],"raw_orcid":"https://orcid.org/0000-0002-7336-381X","affiliations":[{"raw_affiliation_string":"Department of Management, College of Business, University of Sharjah, 27272, Sharjah, United Arab Emirates","institution_ids":["https://openalex.org/I29891158"]},{"raw_affiliation_string":"Department of Marketing, School of Business, The University of Jordan, Amman, 11942, Jordan","institution_ids":["https://openalex.org/I114972647"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5075121592"],"corresponding_institution_ids":["https://openalex.org/I158749337"],"apc_list":null,"apc_paid":null,"fwci":1.648,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.86638537,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"346","last_page":"358"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14064","display_name":"Organizational and Employee Performance","score":0.9954000115394592,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9889000058174133,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/persuasion","display_name":"Persuasion","score":0.9810972213745117},{"id":"https://openalex.org/keywords/resistance","display_name":"Resistance (ecology)","score":0.6109669804573059},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5675005912780762},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.540941596031189},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.28142067790031433},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.14639371633529663},{"id":"https://openalex.org/keywords/biology","display_name":"Biology","score":0.03554466366767883}],"concepts":[{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.9810972213745117},{"id":"https://openalex.org/C57473165","wikidata":"https://www.wikidata.org/wiki/Q7315604","display_name":"Resistance (ecology)","level":2,"score":0.6109669804573059},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5675005912780762},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.540941596031189},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.28142067790031433},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.14639371633529663},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.03554466366767883},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-031-71619-5_29","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-71619-5_29","pdf_url":null,"source":{"id":"https://openalex.org/S4210216571","display_name":"Lecture notes on data engineering and communications technologies","issn_l":"2367-4512","issn":["2367-4512","2367-4520"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes on Data Engineering and Communications Technologies","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W1820801730","https://openalex.org/W1974065322","https://openalex.org/W2004546789","https://openalex.org/W2123960115","https://openalex.org/W2208568740","https://openalex.org/W2612922864","https://openalex.org/W2899498413","https://openalex.org/W2939929407","https://openalex.org/W2994986458","https://openalex.org/W3135963885","https://openalex.org/W3162789248","https://openalex.org/W3214538714","https://openalex.org/W4309491779","https://openalex.org/W4319593568","https://openalex.org/W4386135202","https://openalex.org/W4386562808","https://openalex.org/W4390570669","https://openalex.org/W4392696502","https://openalex.org/W4394582043","https://openalex.org/W4394895965","https://openalex.org/W4394912285","https://openalex.org/W4394912309","https://openalex.org/W4395071108"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W1193337282","https://openalex.org/W1662240627","https://openalex.org/W2161303371","https://openalex.org/W3169835994","https://openalex.org/W1546646725","https://openalex.org/W4200246788","https://openalex.org/W4288074694","https://openalex.org/W1967637487"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}
