{"id":"https://openalex.org/W4389000708","doi":"https://doi.org/10.1007/978-3-031-48057-7_30","title":"Demystifying the Privacy-Personalization Paradox: The Mediating Role of Online Trust in Websites/Apps with Personalized Ads and Attitude Towards Online Personalized Advertising","display_name":"Demystifying the Privacy-Personalization Paradox: The Mediating Role of Online Trust in Websites/Apps with Personalized Ads and Attitude Towards Online Personalized Advertising","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4389000708","doi":"https://doi.org/10.1007/978-3-031-48057-7_30"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-48057-7_30","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-48057-7_30","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010323133","display_name":"Guohua Wu","orcid":"https://orcid.org/0000-0003-0250-8281"},"institutions":[{"id":"https://openalex.org/I142934699","display_name":"California State University, Fullerton","ror":"https://ror.org/02avqqw26","country_code":"US","type":"education","lineage":["https://openalex.org/I142934699"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Guohua Wu","raw_affiliation_strings":["California State University Fullerton, Fullerton, CA, 92831, USA","California State University Fullerton, Fullerton, USA"],"raw_orcid":"https://orcid.org/0000-0003-0250-8281","affiliations":[{"raw_affiliation_string":"California State University Fullerton, Fullerton, CA, 92831, USA","institution_ids":["https://openalex.org/I142934699"]},{"raw_affiliation_string":"California State University Fullerton, Fullerton, USA","institution_ids":["https://openalex.org/I142934699"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5084553698","display_name":"Lei Xu","orcid":"https://orcid.org/0000-0002-3556-8873"},"institutions":[{"id":"https://openalex.org/I142934699","display_name":"California State University, Fullerton","ror":"https://ror.org/02avqqw26","country_code":"US","type":"education","lineage":["https://openalex.org/I142934699"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Lei Xu","raw_affiliation_strings":["California State University Fullerton, Fullerton, CA, 92831, USA","California State University Fullerton, Fullerton, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"California State University Fullerton, Fullerton, CA, 92831, USA","institution_ids":["https://openalex.org/I142934699"]},{"raw_affiliation_string":"California State University Fullerton, Fullerton, USA","institution_ids":["https://openalex.org/I142934699"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5010323133"],"corresponding_institution_ids":["https://openalex.org/I142934699"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":8.7908,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.98062964,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"480","last_page":"491"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9836000204086304,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.9218127727508545},{"id":"https://openalex.org/keywords/personalized-marketing","display_name":"Personalized marketing","score":0.6959676146507263},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.6602667570114136},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5748831033706665},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5742080211639404},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5038709044456482},{"id":"https://openalex.org/keywords/contextual-advertising","display_name":"Contextual advertising","score":0.4209643006324768},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.41117990016937256},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.33014318346977234},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.24845048785209656},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.14430469274520874},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.06852248311042786}],"concepts":[{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.9218127727508545},{"id":"https://openalex.org/C113364986","wikidata":"https://www.wikidata.org/wiki/Q3310681","display_name":"Personalized marketing","level":5,"score":0.6959676146507263},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.6602667570114136},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5748831033706665},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5742080211639404},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5038709044456482},{"id":"https://openalex.org/C70133500","wikidata":"https://www.wikidata.org/wiki/Q1815904","display_name":"Contextual advertising","level":4,"score":0.4209643006324768},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.41117990016937256},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.33014318346977234},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.24845048785209656},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.14430469274520874},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.06852248311042786},{"id":"https://openalex.org/C44628447","wikidata":"https://www.wikidata.org/wiki/Q1017542","display_name":"Business-to-government","level":4,"score":0.0},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-031-48057-7_30","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-48057-7_30","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":29,"referenced_works":["https://openalex.org/W76789258","https://openalex.org/W317100620","https://openalex.org/W1499170180","https://openalex.org/W1975694814","https://openalex.org/W1984963847","https://openalex.org/W1988735299","https://openalex.org/W2006109515","https://openalex.org/W2006603241","https://openalex.org/W2009443163","https://openalex.org/W2013646055","https://openalex.org/W2063271080","https://openalex.org/W2075652164","https://openalex.org/W2084963271","https://openalex.org/W2085156821","https://openalex.org/W2096178490","https://openalex.org/W2097118035","https://openalex.org/W2100767128","https://openalex.org/W2106407138","https://openalex.org/W2125542699","https://openalex.org/W2130140239","https://openalex.org/W2144501061","https://openalex.org/W2163241745","https://openalex.org/W2312032554","https://openalex.org/W2747890306","https://openalex.org/W3081657207","https://openalex.org/W3122287309","https://openalex.org/W3144406692","https://openalex.org/W3147541056","https://openalex.org/W4235678817"],"related_works":["https://openalex.org/W2133375222","https://openalex.org/W1551421219","https://openalex.org/W4386952718","https://openalex.org/W3170760436","https://openalex.org/W2969924190","https://openalex.org/W2571802325","https://openalex.org/W1614623163","https://openalex.org/W2344395137","https://openalex.org/W3112051444","https://openalex.org/W4206976633"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}