{"id":"https://openalex.org/W4391783519","doi":"https://doi.org/10.1007/978-3-031-45645-9_64","title":"Digital Technologies in Marketing: The Case of University Tunas","display_name":"Digital Technologies in Marketing: The Case of University Tunas","publication_year":2024,"publication_date":"2024-01-01","ids":{"openalex":"https://openalex.org/W4391783519","doi":"https://doi.org/10.1007/978-3-031-45645-9_64"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-45645-9_64","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-45645-9_64","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3370","issn":["2367-3370","2367-3389"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10198/29616","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026277591","display_name":"V\u00edtor Gon\u00e7alves","orcid":"https://orcid.org/0000-0002-0645-6776"},"institutions":[{"id":"https://openalex.org/I4210092303","display_name":"Polytechnic Institute of Bragan\u00e7a","ror":"https://ror.org/00prsav78","country_code":"PT","type":"education","lineage":["https://openalex.org/I4210092303"]}],"countries":["PT"],"is_corresponding":true,"raw_author_name":"Vitor Gon\u00e7alves","raw_affiliation_strings":["CIEB, Instituto Polit\u00e9cnico de Bragan\u00e7a, Bragan\u00e7a, Portugal"],"affiliations":[{"raw_affiliation_string":"CIEB, Instituto Polit\u00e9cnico de Bragan\u00e7a, Bragan\u00e7a, Portugal","institution_ids":["https://openalex.org/I4210092303"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5039914560","display_name":"Bruno F. Gon\u00e7alves","orcid":"https://orcid.org/0000-0002-7541-3673"},"institutions":[{"id":"https://openalex.org/I4210092303","display_name":"Polytechnic Institute of Bragan\u00e7a","ror":"https://ror.org/00prsav78","country_code":"PT","type":"education","lineage":["https://openalex.org/I4210092303"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Bruno F. Gon\u00e7alves","raw_affiliation_strings":["CIEB, Instituto Polit\u00e9cnico de Bragan\u00e7a, Bragan\u00e7a, Portugal"],"affiliations":[{"raw_affiliation_string":"CIEB, Instituto Polit\u00e9cnico de Bragan\u00e7a, Bragan\u00e7a, Portugal","institution_ids":["https://openalex.org/I4210092303"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5026277591"],"corresponding_institution_ids":["https://openalex.org/I4210092303"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.04683364,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"668","last_page":"677"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13913","display_name":"Blockchain Technology in Education and Learning","score":0.895799994468689,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13913","display_name":"Blockchain Technology in Education and Learning","score":0.895799994468689,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8641999959945679,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.8388000130653381,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.42628008127212524},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.394220769405365},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3278042674064636}],"concepts":[{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.42628008127212524},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.394220769405365},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3278042674064636}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-031-45645-9_64","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-45645-9_64","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3370","issn":["2367-3370","2367-3389"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"},{"id":"pmh:oai:bibliotecadigital.ipb.pt:10198/29616","is_oa":true,"landing_page_url":"http://hdl.handle.net/10198/29616","pdf_url":null,"source":{"id":"https://openalex.org/S4306400634","display_name":"Biblioteca Digital do IPB (Instituto Politecnico De Braganca)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210092303","host_organization_name":"Polytechnic Institute of Bragan\u00e7a","host_organization_lineage":["https://openalex.org/I4210092303"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conference paper"}],"best_oa_location":{"id":"pmh:oai:bibliotecadigital.ipb.pt:10198/29616","is_oa":true,"landing_page_url":"http://hdl.handle.net/10198/29616","pdf_url":null,"source":{"id":"https://openalex.org/S4306400634","display_name":"Biblioteca Digital do IPB (Instituto Politecnico De Braganca)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210092303","host_organization_name":"Polytechnic Institute of Bragan\u00e7a","host_organization_lineage":["https://openalex.org/I4210092303"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conference paper"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W6606840702"],"related_works":["https://openalex.org/W4389339758","https://openalex.org/W4367154464","https://openalex.org/W2765153054","https://openalex.org/W2931838652","https://openalex.org/W2596173151","https://openalex.org/W3213789065","https://openalex.org/W3080576469","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-04-04T16:13:02.066488","created_date":"2025-10-10T00:00:00"}