{"id":"https://openalex.org/W4385062181","doi":"https://doi.org/10.1007/978-3-031-35969-9_27","title":"Increasing Customer Interaction of an Online Magazine for Beauty and Fashion Articles Within a Media and Tech Company","display_name":"Increasing Customer Interaction of an Online Magazine for Beauty and Fashion Articles Within a Media and Tech Company","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4385062181","doi":"https://doi.org/10.1007/978-3-031-35969-9_27"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-35969-9_27","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-35969-9_27","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020417581","display_name":"Christina Miclau","orcid":null},"institutions":[{"id":"https://openalex.org/I913140155","display_name":"Offenburg University of Applied Sciences","ror":"https://ror.org/03zh5eq96","country_code":"DE","type":"education","lineage":["https://openalex.org/I913140155"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Christina Miclau","raw_affiliation_strings":["Hochschule Offenburg \u2013 University of Applied Sciences, Badstra\u00dfe 24, 77652, Offenburg, Germany"],"affiliations":[{"raw_affiliation_string":"Hochschule Offenburg \u2013 University of Applied Sciences, Badstra\u00dfe 24, 77652, Offenburg, Germany","institution_ids":["https://openalex.org/I913140155"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092515184","display_name":"Veronika Peuker","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Veronika Peuker","raw_affiliation_strings":["Burda Verlag, Arabellastra\u00dfe 23, 81925, M\u00fcnchen, Germany"],"affiliations":[{"raw_affiliation_string":"Burda Verlag, Arabellastra\u00dfe 23, 81925, M\u00fcnchen, Germany","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092515185","display_name":"Carolin Gailer","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Carolin Gailer","raw_affiliation_strings":["Burda Forward GmbH, St.-Martin-Stra\u00dfe 66, 81541, M\u00fcnchen, Germany"],"affiliations":[{"raw_affiliation_string":"Burda Forward GmbH, St.-Martin-Stra\u00dfe 66, 81541, M\u00fcnchen, Germany","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092515186","display_name":"Adrian Panitz","orcid":null},"institutions":[{"id":"https://openalex.org/I913140155","display_name":"Offenburg University of Applied Sciences","ror":"https://ror.org/03zh5eq96","country_code":"DE","type":"education","lineage":["https://openalex.org/I913140155"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Adrian Panitz","raw_affiliation_strings":["Hochschule Offenburg \u2013 University of Applied Sciences, Badstra\u00dfe 24, 77652, Offenburg, Germany"],"affiliations":[{"raw_affiliation_string":"Hochschule Offenburg \u2013 University of Applied Sciences, Badstra\u00dfe 24, 77652, Offenburg, Germany","institution_ids":["https://openalex.org/I913140155"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5059563970","display_name":"Andrea M\u00fcller","orcid":null},"institutions":[{"id":"https://openalex.org/I913140155","display_name":"Offenburg University of Applied Sciences","ror":"https://ror.org/03zh5eq96","country_code":"DE","type":"education","lineage":["https://openalex.org/I913140155"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Andrea M\u00fcller","raw_affiliation_strings":["Hochschule Offenburg \u2013 University of Applied Sciences, Badstra\u00dfe 24, 77652, Offenburg, Germany"],"affiliations":[{"raw_affiliation_string":"Hochschule Offenburg \u2013 University of Applied Sciences, Badstra\u00dfe 24, 77652, Offenburg, Germany","institution_ids":["https://openalex.org/I913140155"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5092515186"],"corresponding_institution_ids":["https://openalex.org/I913140155"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":1.3704,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.81620932,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"401","last_page":"420"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9900000095367432,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9900000095367432,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9883999824523926,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9629999995231628,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/beauty","display_name":"Beauty","score":0.8173905611038208},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6742606163024902},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.6124024987220764},{"id":"https://openalex.org/keywords/action","display_name":"Action (physics)","score":0.5130325555801392},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.488254576921463},{"id":"https://openalex.org/keywords/qualitative-research","display_name":"Qualitative research","score":0.4684945046901703},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.41740715503692627},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.38773539662361145},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.19426599144935608},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.17079022526741028},{"id":"https://openalex.org/keywords/aesthetics","display_name":"Aesthetics","score":0.13160869479179382},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.08026126027107239}],"concepts":[{"id":"https://openalex.org/C2780620123","wikidata":"https://www.wikidata.org/wiki/Q7242","display_name":"Beauty","level":2,"score":0.8173905611038208},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6742606163024902},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.6124024987220764},{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.5130325555801392},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.488254576921463},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.4684945046901703},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.41740715503692627},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38773539662361145},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.19426599144935608},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.17079022526741028},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.13160869479179382},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.08026126027107239},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-031-35969-9_27","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-35969-9_27","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},{"id":"pmh:oai:opus.hs-offenburg.de:8125","is_oa":false,"landing_page_url":"https://opus.hs-offenburg.de/frontdoor/index/index/docId/8125","pdf_url":null,"source":{"id":"https://openalex.org/S4377196587","display_name":"Opus-HSO (Offenburg University of Applied Sciences)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I913140155","host_organization_name":"Offenburg University of Applied Sciences","host_organization_lineage":["https://openalex.org/I913140155"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"doc-type:conferenceObject"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":22,"referenced_works":["https://openalex.org/W60680199","https://openalex.org/W1595126664","https://openalex.org/W2006046124","https://openalex.org/W2045234652","https://openalex.org/W2063208022","https://openalex.org/W2268421884","https://openalex.org/W2787613406","https://openalex.org/W2914012362","https://openalex.org/W2960998046","https://openalex.org/W3006786831","https://openalex.org/W3048252882","https://openalex.org/W3156293013","https://openalex.org/W4200324551","https://openalex.org/W4210944193","https://openalex.org/W4213427888","https://openalex.org/W4233664201","https://openalex.org/W4246920349","https://openalex.org/W4250310756","https://openalex.org/W4251099193","https://openalex.org/W4361835045","https://openalex.org/W6661938989","https://openalex.org/W6817745293"],"related_works":["https://openalex.org/W2390942812","https://openalex.org/W2391155477","https://openalex.org/W2377362257","https://openalex.org/W2280962619","https://openalex.org/W2392590133","https://openalex.org/W2373946932","https://openalex.org/W2365042155","https://openalex.org/W2387362166","https://openalex.org/W2377966743","https://openalex.org/W4212921133"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1}],"updated_date":"2026-02-06T02:01:19.302388","created_date":"2025-10-10T00:00:00"}