{"id":"https://openalex.org/W4378875833","doi":"https://doi.org/10.1007/978-3-031-35510-3_6","title":"Comparative Analysis of\u00a0Machine Learning Models for\u00a0Customer Segmentation","display_name":"Comparative Analysis of\u00a0Machine Learning Models for\u00a0Customer Segmentation","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4378875833","doi":"https://doi.org/10.1007/978-3-031-35510-3_6"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-35510-3_6","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-35510-3_6","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3370","issn":["2367-3370","2367-3389"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5092056912","display_name":"Parmeshwara Joga","orcid":null},"institutions":[{"id":"https://openalex.org/I4210138731","display_name":"ICFAI Foundation for Higher Education","ror":"https://ror.org/04p3pp808","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210138731"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Parmeshwara Joga","raw_affiliation_strings":["Department of Computer Science and Engineering, Faculty of Science and Technology (IcfaiTech), The ICFAI Foundation for Higher Education, Hyderabad, India"],"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Faculty of Science and Technology (IcfaiTech), The ICFAI Foundation for Higher Education, Hyderabad, India","institution_ids":["https://openalex.org/I4210138731"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114054009","display_name":"B. Harshini","orcid":null},"institutions":[{"id":"https://openalex.org/I4210138731","display_name":"ICFAI Foundation for Higher Education","ror":"https://ror.org/04p3pp808","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210138731"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"B. Harshini","raw_affiliation_strings":["Department of Computer Science and Engineering, Faculty of Science and Technology (IcfaiTech), The ICFAI Foundation for Higher Education, Hyderabad, India"],"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Faculty of Science and Technology (IcfaiTech), The ICFAI Foundation for Higher Education, Hyderabad, India","institution_ids":["https://openalex.org/I4210138731"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5032810720","display_name":"Rashmi Sahay","orcid":"https://orcid.org/0000-0003-4713-069X"},"institutions":[{"id":"https://openalex.org/I4210138731","display_name":"ICFAI Foundation for Higher Education","ror":"https://ror.org/04p3pp808","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210138731"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Rashmi Sahay","raw_affiliation_strings":["Department of Computer Science and Engineering, Faculty of Science and Technology (IcfaiTech), The ICFAI Foundation for Higher Education, Hyderabad, India"],"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Faculty of Science and Technology (IcfaiTech), The ICFAI Foundation for Higher Education, Hyderabad, India","institution_ids":["https://openalex.org/I4210138731"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5092056912"],"corresponding_institution_ids":["https://openalex.org/I4210138731"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.17719634,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"49","last_page":"61"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9966999888420105,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-segmentation","display_name":"Market segmentation","score":0.741675853729248},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6614837646484375},{"id":"https://openalex.org/keywords/k-means-clustering","display_name":"k-means clustering","score":0.6096689701080322},{"id":"https://openalex.org/keywords/cluster-analysis","display_name":"Cluster analysis","score":0.5860164761543274},{"id":"https://openalex.org/keywords/customer-base","display_name":"Customer base","score":0.5492871999740601},{"id":"https://openalex.org/keywords/segmentation","display_name":"Segmentation","score":0.5457642674446106},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.49830007553100586},{"id":"https://openalex.org/keywords/voice-of-the-customer","display_name":"Voice of the customer","score":0.4900444746017456},{"id":"https://openalex.org/keywords/customer-intelligence","display_name":"Customer intelligence","score":0.46352583169937134},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.4485458731651306},{"id":"https://openalex.org/keywords/hierarchical-clustering","display_name":"Hierarchical clustering","score":0.43578171730041504},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.39461782574653625},{"id":"https://openalex.org/keywords/customer-retention","display_name":"Customer retention","score":0.35250890254974365},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.336658775806427},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2487214207649231},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.08490779995918274},{"id":"https://openalex.org/keywords/service-quality","display_name":"Service quality","score":0.0746433436870575}],"concepts":[{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.741675853729248},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6614837646484375},{"id":"https://openalex.org/C207968372","wikidata":"https://www.wikidata.org/wiki/Q310401","display_name":"k-means clustering","level":3,"score":0.6096689701080322},{"id":"https://openalex.org/C73555534","wikidata":"https://www.wikidata.org/wiki/Q622825","display_name":"Cluster analysis","level":2,"score":0.5860164761543274},{"id":"https://openalex.org/C2777276756","wikidata":"https://www.wikidata.org/wiki/Q5196446","display_name":"Customer base","level":2,"score":0.5492871999740601},{"id":"https://openalex.org/C89600930","wikidata":"https://www.wikidata.org/wiki/Q1423946","display_name":"Segmentation","level":2,"score":0.5457642674446106},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.49830007553100586},{"id":"https://openalex.org/C43595421","wikidata":"https://www.wikidata.org/wiki/Q7939596","display_name":"Voice of the customer","level":5,"score":0.4900444746017456},{"id":"https://openalex.org/C57660159","wikidata":"https://www.wikidata.org/wiki/Q5196460","display_name":"Customer intelligence","level":5,"score":0.46352583169937134},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.4485458731651306},{"id":"https://openalex.org/C92835128","wikidata":"https://www.wikidata.org/wiki/Q1277447","display_name":"Hierarchical clustering","level":3,"score":0.43578171730041504},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.39461782574653625},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.35250890254974365},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.336658775806427},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2487214207649231},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.08490779995918274},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0746433436870575}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-031-35510-3_6","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-35510-3_6","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3370","issn":["2367-3370","2367-3389"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5199999809265137,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W2317568109","https://openalex.org/W2319647657","https://openalex.org/W2340165562","https://openalex.org/W2517302538","https://openalex.org/W2760447306","https://openalex.org/W2946297064","https://openalex.org/W2964993196","https://openalex.org/W3215940191"],"related_works":["https://openalex.org/W2372647104","https://openalex.org/W407745268","https://openalex.org/W4205782951","https://openalex.org/W2108281191","https://openalex.org/W2181766440","https://openalex.org/W4284957919","https://openalex.org/W1983787324","https://openalex.org/W2244494800","https://openalex.org/W2919924281","https://openalex.org/W4383617168"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
