{"id":"https://openalex.org/W4375834757","doi":"https://doi.org/10.1007/978-3-031-32302-7_2","title":"How Story Plot Affect the Effect of Short Video Marketing","display_name":"How Story Plot Affect the Effect of Short Video Marketing","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4375834757","doi":"https://doi.org/10.1007/978-3-031-32302-7_2"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-32302-7_2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-32302-7_2","pdf_url":null,"source":{"id":"https://openalex.org/S4210177767","display_name":"Lecture notes in business information processing","issn_l":"1865-1348","issn":["1865-1348","1865-1356"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Business Information Processing","raw_type":"book-chapter"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052071476","display_name":"Yanli Pei","orcid":null},"institutions":[{"id":"https://openalex.org/I109173049","display_name":"Beijing Foreign Studies University","ror":"https://ror.org/00jdr0662","country_code":"CN","type":"education","lineage":["https://openalex.org/I109173049"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Yanli Pei","raw_affiliation_strings":["International Business School, Beijing Foreign Studies University, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"International Business School, Beijing Foreign Studies University, Beijing, China","institution_ids":["https://openalex.org/I109173049"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101200995","display_name":"LI Jian-na","orcid":null},"institutions":[{"id":"https://openalex.org/I109173049","display_name":"Beijing Foreign Studies University","ror":"https://ror.org/00jdr0662","country_code":"CN","type":"education","lineage":["https://openalex.org/I109173049"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jianna Li","raw_affiliation_strings":["International Business School, Beijing Foreign Studies University, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"International Business School, Beijing Foreign Studies University, Beijing, China","institution_ids":["https://openalex.org/I109173049"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100388415","display_name":"Shan Wang","orcid":"https://orcid.org/0000-0001-7676-3424"},"institutions":[{"id":"https://openalex.org/I32625721","display_name":"University of Saskatchewan","ror":"https://ror.org/010x8gc63","country_code":"CA","type":"education","lineage":["https://openalex.org/I32625721"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Shan Wang","raw_affiliation_strings":["Department of Finance and Management Science, University of Saskatchewan, Saskatoon, Canada"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Finance and Management Science, University of Saskatchewan, Saskatoon, Canada","institution_ids":["https://openalex.org/I32625721"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5033828927","display_name":"Fang Wang","orcid":"https://orcid.org/0000-0002-9262-3621"},"institutions":[{"id":"https://openalex.org/I75381157","display_name":"Wilfrid Laurier University","ror":"https://ror.org/00fn7gb05","country_code":"CA","type":"education","lineage":["https://openalex.org/I75381157"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Fang Wang","raw_affiliation_strings":["Lazaridis School of Business and Economics, Wilfrid Laurier University, Waterloo, Canada"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lazaridis School of Business and Economics, Wilfrid Laurier University, Waterloo, Canada","institution_ids":["https://openalex.org/I75381157"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5052071476"],"corresponding_institution_ids":["https://openalex.org/I109173049"],"apc_list":null,"apc_paid":null,"fwci":4.9942,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.92416787,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"12","last_page":"22"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9965000152587891,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9962000250816345,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.8222775459289551},{"id":"https://openalex.org/keywords/narrative","display_name":"Narrative","score":0.7207794189453125},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6925026774406433},{"id":"https://openalex.org/keywords/plot","display_name":"Plot (graphics)","score":0.6490226984024048},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5194618105888367},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.517456591129303},{"id":"https://openalex.org/keywords/sample","display_name":"Sample (material)","score":0.48840397596359253},{"id":"https://openalex.org/keywords/publishing","display_name":"Publishing","score":0.4483706057071686},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.44703805446624756},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.37475675344467163},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.368950217962265},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.1801852583885193},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.17659419775009155},{"id":"https://openalex.org/keywords/statistics","display_name":"Statistics","score":0.09683287143707275},{"id":"https://openalex.org/keywords/communication","display_name":"Communication","score":0.07085958123207092},{"id":"https://openalex.org/keywords/literature","display_name":"Literature","score":0.06928977370262146}],"concepts":[{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.8222775459289551},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.7207794189453125},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6925026774406433},{"id":"https://openalex.org/C167651023","wikidata":"https://www.wikidata.org/wiki/Q1474611","display_name":"Plot (graphics)","level":2,"score":0.6490226984024048},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5194618105888367},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.517456591129303},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.48840397596359253},{"id":"https://openalex.org/C151719136","wikidata":"https://www.wikidata.org/wiki/Q3972943","display_name":"Publishing","level":2,"score":0.4483706057071686},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.44703805446624756},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.37475675344467163},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.368950217962265},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.1801852583885193},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.17659419775009155},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.09683287143707275},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.07085958123207092},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.06928977370262146},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-031-32302-7_2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-32302-7_2","pdf_url":null,"source":{"id":"https://openalex.org/S4210177767","display_name":"Lecture notes in business information processing","issn_l":"1865-1348","issn":["1865-1348","1865-1356"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Business Information Processing","raw_type":"book-chapter"},{"id":"pmh:oai:aisel.aisnet.org:whiceb2023-1010","is_oa":false,"landing_page_url":"https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1010&context=whiceb2023","pdf_url":null,"source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"WHICEB 2023 Proceedings","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.550000011920929}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W1981006082","https://openalex.org/W2036078193","https://openalex.org/W2051810784","https://openalex.org/W2053505892","https://openalex.org/W2054611417","https://openalex.org/W2062155476","https://openalex.org/W2139091992","https://openalex.org/W2167872834","https://openalex.org/W2173766965","https://openalex.org/W2327668498","https://openalex.org/W3123476072","https://openalex.org/W3150945073","https://openalex.org/W4221074537","https://openalex.org/W4235809384"],"related_works":["https://openalex.org/W2303173273","https://openalex.org/W2024934382","https://openalex.org/W2513767888","https://openalex.org/W1971798297","https://openalex.org/W3147308590","https://openalex.org/W1528049813","https://openalex.org/W1968285868","https://openalex.org/W2364043478","https://openalex.org/W4388140417","https://openalex.org/W3153451317"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-08-04T08:18:43.703281","created_date":"2025-10-10T00:00:00"}