{"id":"https://openalex.org/W4322152769","doi":"https://doi.org/10.1007/978-3-031-28076-4_5","title":"Marketing in the Metaverse: Emerging Risks","display_name":"Marketing in the Metaverse: Emerging Risks","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4322152769","doi":"https://doi.org/10.1007/978-3-031-28076-4_5"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-28076-4_5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-28076-4_5","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3370","issn":["2367-3370","2367-3389"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065607545","display_name":"Louis Rosenberg","orcid":"https://orcid.org/0000-0003-3457-1429"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Louis Rosenberg","raw_affiliation_strings":["Responsible Metaverse Alliance, Sidney, Australia","Unanimous AI, Arlington, Virginia, USA"],"affiliations":[{"raw_affiliation_string":"Responsible Metaverse Alliance, Sidney, Australia","institution_ids":[]},{"raw_affiliation_string":"Unanimous AI, Arlington, Virginia, USA","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5065607545"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.2936,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.96250533,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"41","last_page":"51"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/metaverse","display_name":"Metaverse","score":0.9185392260551453},{"id":"https://openalex.org/keywords/mainstream","display_name":"Mainstream","score":0.6251559257507324},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.508225679397583},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4585428535938263},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4289490282535553},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.4279007017612457},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.4109658896923065},{"id":"https://openalex.org/keywords/virtual-reality","display_name":"Virtual reality","score":0.3538818359375},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2903949022293091},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.2359439730644226},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.1344728171825409}],"concepts":[{"id":"https://openalex.org/C53332860","wikidata":"https://www.wikidata.org/wiki/Q2632041","display_name":"Metaverse","level":3,"score":0.9185392260551453},{"id":"https://openalex.org/C2777617010","wikidata":"https://www.wikidata.org/wiki/Q18957","display_name":"Mainstream","level":2,"score":0.6251559257507324},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.508225679397583},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4585428535938263},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4289490282535553},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4279007017612457},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4109658896923065},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.3538818359375},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2903949022293091},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.2359439730644226},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1344728171825409},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-031-28076-4_5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-28076-4_5","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3370","issn":["2367-3370","2367-3389"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W2587585332","https://openalex.org/W2993342864","https://openalex.org/W3103539074","https://openalex.org/W3208254662","https://openalex.org/W3210724683","https://openalex.org/W4213187648","https://openalex.org/W4293032555","https://openalex.org/W4293092654","https://openalex.org/W4293763837","https://openalex.org/W4313706441"],"related_works":["https://openalex.org/W2377237701","https://openalex.org/W2360099860","https://openalex.org/W4323893170","https://openalex.org/W1583826057","https://openalex.org/W2352463596","https://openalex.org/W2380850119","https://openalex.org/W2101450440","https://openalex.org/W2383675217","https://openalex.org/W2376151201","https://openalex.org/W2393898889"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":2}],"updated_date":"2026-01-20T17:24:06.736184","created_date":"2025-10-10T00:00:00"}
