{"id":"https://openalex.org/W4319781471","doi":"https://doi.org/10.1007/978-3-031-12382-5_85","title":"Entrepreneurial Marketing: An Approach-Based Paradigm Shift to Marketing","display_name":"Entrepreneurial Marketing: An Approach-Based Paradigm Shift to Marketing","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4319781471","doi":"https://doi.org/10.1007/978-3-031-12382-5_85"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-12382-5_85","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-12382-5_85","pdf_url":null,"source":{"id":"https://openalex.org/S2764461748","display_name":"Studies in computational intelligence","issn_l":"1860-949X","issn":["1860-949X","1860-9503"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studies in Computational Intelligence","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000315912","display_name":"Hanin Damer","orcid":null},"institutions":[{"id":"https://openalex.org/I158749337","display_name":"Princess Sumaya University for Technology","ror":"https://ror.org/01jy46q10","country_code":"JO","type":"education","lineage":["https://openalex.org/I158749337"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Hanin Damer","raw_affiliation_strings":["Princess Sumaya University for Technology (PSUT), Amman, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Princess Sumaya University for Technology (PSUT), Amman, Jordan","institution_ids":["https://openalex.org/I158749337"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5078976870","display_name":"Shafig Al-Haddad","orcid":"https://orcid.org/0000-0001-8498-1827"},"institutions":[{"id":"https://openalex.org/I158749337","display_name":"Princess Sumaya University for Technology","ror":"https://ror.org/01jy46q10","country_code":"JO","type":"education","lineage":["https://openalex.org/I158749337"]}],"countries":["JO"],"is_corresponding":true,"raw_author_name":"Shafig Al-Haddad","raw_affiliation_strings":["Princess Sumaya University for Technology (PSUT), Amman, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Princess Sumaya University for Technology (PSUT), Amman, Jordan","institution_ids":["https://openalex.org/I158749337"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5058751305","display_name":"Ra\u2019ed Masa\u2019deh","orcid":"https://orcid.org/0000-0002-9070-3732"},"institutions":[{"id":"https://openalex.org/I114972647","display_name":"University of Jordan","ror":"https://ror.org/05k89ew48","country_code":"JO","type":"education","lineage":["https://openalex.org/I114972647"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Ra\u2019ed Masa\u2019deh","raw_affiliation_strings":["Department of Management Information Systems, School of Business, The University of Jordan, Amman, Jordan","Management Information Systems Department, School of Business, University of Jordan, Aqaba, Jordan"],"raw_orcid":"https://orcid.org/0000-0002-9070-3732","affiliations":[{"raw_affiliation_string":"Department of Management Information Systems, School of Business, The University of Jordan, Amman, Jordan","institution_ids":["https://openalex.org/I114972647"]},{"raw_affiliation_string":"Management Information Systems Department, School of Business, University of Jordan, Aqaba, Jordan","institution_ids":["https://openalex.org/I114972647"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5050664628","display_name":"Muhammad Turki Alshurideh","orcid":"https://orcid.org/0000-0002-7336-381X"},"institutions":[{"id":"https://openalex.org/I114972647","display_name":"University of Jordan","ror":"https://ror.org/05k89ew48","country_code":"JO","type":"education","lineage":["https://openalex.org/I114972647"]},{"id":"https://openalex.org/I29891158","display_name":"University of Sharjah","ror":"https://ror.org/00engpz63","country_code":"AE","type":"education","lineage":["https://openalex.org/I29891158"]}],"countries":["AE","JO"],"is_corresponding":false,"raw_author_name":"Muhammad Turki Alshurideh","raw_affiliation_strings":["Department of Marketing, School of Business, The University of Jordan, Amman, Jordan","Dept of Mngmnt, Cllg of Busness Admin, University of Sharjah, Sharjah, United Arab Emirates"],"raw_orcid":"https://orcid.org/0000-0002-7336-381X","affiliations":[{"raw_affiliation_string":"Department of Marketing, School of Business, The University of Jordan, Amman, Jordan","institution_ids":["https://openalex.org/I114972647"]},{"raw_affiliation_string":"Dept of Mngmnt, Cllg of Busness Admin, University of Sharjah, Sharjah, United Arab Emirates","institution_ids":["https://openalex.org/I29891158"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5078976870"],"corresponding_institution_ids":["https://openalex.org/I158749337"],"apc_list":null,"apc_paid":null,"fwci":0.5202,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.58952553,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"1529","last_page":"1557"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14064","display_name":"Organizational and Employee Performance","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T14064","display_name":"Organizational and Employee Performance","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9983000159263611,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9977999925613403,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/paradigm-shift","display_name":"Paradigm shift","score":0.8748482465744019},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5404345393180847},{"id":"https://openalex.org/keywords/field","display_name":"Field (mathematics)","score":0.5382522940635681},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.46396222710609436},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.4457479417324066},{"id":"https://openalex.org/keywords/argumentation-theory","display_name":"Argumentation theory","score":0.444990336894989},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.4403035640716553},{"id":"https://openalex.org/keywords/qualitative-marketing-research","display_name":"Qualitative marketing research","score":0.41879579424858093},{"id":"https://openalex.org/keywords/frame","display_name":"Frame (networking)","score":0.41546499729156494},{"id":"https://openalex.org/keywords/quantitative-marketing-research","display_name":"Quantitative marketing research","score":0.3925776481628418},{"id":"https://openalex.org/keywords/management-science","display_name":"Management science","score":0.37819892168045044},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.34531331062316895},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.33245646953582764},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.32625865936279297},{"id":"https://openalex.org/keywords/epistemology","display_name":"Epistemology","score":0.2664338946342468},{"id":"https://openalex.org/keywords/business-marketing","display_name":"Business marketing","score":0.2616845667362213},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.1699334979057312},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.12327083945274353}],"concepts":[{"id":"https://openalex.org/C43540301","wikidata":"https://www.wikidata.org/wiki/Q689971","display_name":"Paradigm shift","level":2,"score":0.8748482465744019},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5404345393180847},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.5382522940635681},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.46396222710609436},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.4457479417324066},{"id":"https://openalex.org/C65059942","wikidata":"https://www.wikidata.org/wiki/Q270105","display_name":"Argumentation theory","level":2,"score":0.444990336894989},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4403035640716553},{"id":"https://openalex.org/C37653941","wikidata":"https://www.wikidata.org/wiki/Q1755089","display_name":"Qualitative marketing research","level":5,"score":0.41879579424858093},{"id":"https://openalex.org/C126042441","wikidata":"https://www.wikidata.org/wiki/Q1324888","display_name":"Frame (networking)","level":2,"score":0.41546499729156494},{"id":"https://openalex.org/C53941439","wikidata":"https://www.wikidata.org/wiki/Q7268931","display_name":"Quantitative marketing research","level":4,"score":0.3925776481628418},{"id":"https://openalex.org/C539667460","wikidata":"https://www.wikidata.org/wiki/Q2414942","display_name":"Management science","level":1,"score":0.37819892168045044},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.34531331062316895},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.33245646953582764},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.32625865936279297},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.2664338946342468},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.2616845667362213},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1699334979057312},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.12327083945274353},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-031-12382-5_85","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-12382-5_85","pdf_url":null,"source":{"id":"https://openalex.org/S2764461748","display_name":"Studies in computational intelligence","issn_l":"1860-949X","issn":["1860-949X","1860-9503"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studies in Computational Intelligence","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.5199999809265137}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":42,"referenced_works":["https://openalex.org/W1439011426","https://openalex.org/W1490397452","https://openalex.org/W1496043226","https://openalex.org/W1537679536","https://openalex.org/W1567520574","https://openalex.org/W1579162888","https://openalex.org/W1972776588","https://openalex.org/W1991683239","https://openalex.org/W2009855430","https://openalex.org/W2028999387","https://openalex.org/W2042363024","https://openalex.org/W2049737757","https://openalex.org/W2055744075","https://openalex.org/W2065136426","https://openalex.org/W2069119928","https://openalex.org/W2073176346","https://openalex.org/W2098156352","https://openalex.org/W2102606263","https://openalex.org/W2104750633","https://openalex.org/W2128887457","https://openalex.org/W2190769414","https://openalex.org/W2809740297","https://openalex.org/W2992664712","https://openalex.org/W2999085884","https://openalex.org/W3000324799","https://openalex.org/W3000417097","https://openalex.org/W3006527553","https://openalex.org/W3016453345","https://openalex.org/W3124253847","https://openalex.org/W3131249154","https://openalex.org/W3134254233","https://openalex.org/W3140449607","https://openalex.org/W4200051735","https://openalex.org/W4206983345","https://openalex.org/W4210413471","https://openalex.org/W4210757069","https://openalex.org/W4210771093","https://openalex.org/W4226296954","https://openalex.org/W4226311552","https://openalex.org/W4232776485","https://openalex.org/W4234014767","https://openalex.org/W7030046268"],"related_works":["https://openalex.org/W4388185474","https://openalex.org/W3117013729","https://openalex.org/W2982514608","https://openalex.org/W3148021832","https://openalex.org/W2294186169","https://openalex.org/W2620898121","https://openalex.org/W4320503459","https://openalex.org/W4382895894","https://openalex.org/W3106771611","https://openalex.org/W4295987637"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1}],"updated_date":"2026-03-27T05:58:40.876381","created_date":"2025-10-10T00:00:00"}
