{"id":"https://openalex.org/W4285058748","doi":"https://doi.org/10.1007/978-3-031-05900-1_20","title":"A Student Experience Based Research on Brand Creation of a Private College","display_name":"A Student Experience Based Research on Brand Creation of a Private College","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W4285058748","doi":"https://doi.org/10.1007/978-3-031-05900-1_20"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-05900-1_20","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-05900-1_20","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026619502","display_name":"Bo Liu","orcid":"https://orcid.org/0000-0002-6541-8956"},"institutions":[{"id":"https://openalex.org/I617233","display_name":"University of San Carlos","ror":"https://ror.org/041jw5813","country_code":"PH","type":"education","lineage":["https://openalex.org/I617233"]},{"id":"https://openalex.org/I6469544","display_name":"City University of Macau","ror":"https://ror.org/04gpd4q15","country_code":"MO","type":"education","lineage":["https://openalex.org/I6469544"]}],"countries":["MO","PH"],"is_corresponding":true,"raw_author_name":"Bo Liu","raw_affiliation_strings":["Guangzhou City University of Technology, No. 1 Xuefu Road, Huadu District, Guangzhou, Guangdong, China","University of San Carlos, P. del Rosario Street, 6000, Cebu City, Philippines","Guangzhou City University of Technology, Guangzhou, China","University of San Carlos, Cebu City, Philippines"],"raw_orcid":"https://orcid.org/0000-0002-6541-8956","affiliations":[{"raw_affiliation_string":"Guangzhou City University of Technology, No. 1 Xuefu Road, Huadu District, Guangzhou, Guangdong, China","institution_ids":["https://openalex.org/I6469544"]},{"raw_affiliation_string":"University of San Carlos, P. del Rosario Street, 6000, Cebu City, Philippines","institution_ids":["https://openalex.org/I617233"]},{"raw_affiliation_string":"Guangzhou City University of Technology, Guangzhou, China","institution_ids":["https://openalex.org/I6469544"]},{"raw_affiliation_string":"University of San Carlos, Cebu City, Philippines","institution_ids":["https://openalex.org/I617233"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100459808","display_name":"Zhichao Liu","orcid":"https://orcid.org/0000-0003-0630-821X"},"institutions":[{"id":"https://openalex.org/I6469544","display_name":"City University of Macau","ror":"https://ror.org/04gpd4q15","country_code":"MO","type":"education","lineage":["https://openalex.org/I6469544"]}],"countries":["MO"],"is_corresponding":false,"raw_author_name":"Zhichao Liu","raw_affiliation_strings":["Guangzhou City University of Technology, No. 1 Xuefu Road, Huadu District, Guangzhou, Guangdong, China","Guangzhou City University of Technology, Guangzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Guangzhou City University of Technology, No. 1 Xuefu Road, Huadu District, Guangzhou, Guangdong, China","institution_ids":["https://openalex.org/I6469544"]},{"raw_affiliation_string":"Guangzhou City University of Technology, Guangzhou, China","institution_ids":["https://openalex.org/I6469544"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062021579","display_name":"Chen Yang","orcid":"https://orcid.org/0000-0001-7144-4942"},"institutions":[{"id":"https://openalex.org/I90610280","display_name":"South China University of Technology","ror":"https://ror.org/0530pts50","country_code":"CN","type":"education","lineage":["https://openalex.org/I90610280"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chen Yang","raw_affiliation_strings":["South China University of Technology, No. 381 Wushan Road, Tianhe District, Guangzhou, Guangdong, China","South China University of Technology, Guangzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"South China University of Technology, No. 381 Wushan Road, Tianhe District, Guangzhou, Guangdong, China","institution_ids":["https://openalex.org/I90610280"]},{"raw_affiliation_string":"South China University of Technology, Guangzhou, China","institution_ids":["https://openalex.org/I90610280"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5026619502"],"corresponding_institution_ids":["https://openalex.org/I617233","https://openalex.org/I6469544"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":0.7592,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.67267336,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"295","last_page":"310"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.9936000108718872,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.9936000108718872,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9894999861717224,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9785000085830688,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.5835396647453308},{"id":"https://openalex.org/keywords/asset","display_name":"Asset (computer security)","score":0.5382973551750183},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.5248387455940247},{"id":"https://openalex.org/keywords/face","display_name":"Face (sociological concept)","score":0.48651498556137085},{"id":"https://openalex.org/keywords/brand-image","display_name":"Brand image","score":0.44419580698013306},{"id":"https://openalex.org/keywords/china","display_name":"China","score":0.43372613191604614},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.42969414591789246},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4154358506202698},{"id":"https://openalex.org/keywords/higher-education","display_name":"Higher education","score":0.4139261543750763},{"id":"https://openalex.org/keywords/mathematics-education","display_name":"Mathematics education","score":0.3888711631298065},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.37882348895072937},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.37504684925079346},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.34063470363616943},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.30569469928741455},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.2946540117263794},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.14576539397239685},{"id":"https://openalex.org/keywords/social-science","display_name":"Social science","score":0.0916786789894104}],"concepts":[{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5835396647453308},{"id":"https://openalex.org/C76178495","wikidata":"https://www.wikidata.org/wiki/Q4808784","display_name":"Asset (computer security)","level":2,"score":0.5382973551750183},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.5248387455940247},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.48651498556137085},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.44419580698013306},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.43372613191604614},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.42969414591789246},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4154358506202698},{"id":"https://openalex.org/C120912362","wikidata":"https://www.wikidata.org/wiki/Q136822","display_name":"Higher education","level":2,"score":0.4139261543750763},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.3888711631298065},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.37882348895072937},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.37504684925079346},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.34063470363616943},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.30569469928741455},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2946540117263794},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.14576539397239685},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0916786789894104},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-031-05900-1_20","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-05900-1_20","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","score":0.4399999976158142,"display_name":"Quality Education"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W1991168531","https://openalex.org/W2081317703","https://openalex.org/W2093238564","https://openalex.org/W2146288845","https://openalex.org/W2603584395","https://openalex.org/W4205981594"],"related_works":["https://openalex.org/W2937627726","https://openalex.org/W1993144966","https://openalex.org/W2064041898","https://openalex.org/W2888684455","https://openalex.org/W2070954791","https://openalex.org/W4242487945","https://openalex.org/W2607489503","https://openalex.org/W2071405093","https://openalex.org/W2362333699","https://openalex.org/W4388008218"],"abstract_inverted_index":null,"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2026-08-04T08:18:43.703281","created_date":"2025-10-10T00:00:00"}