{"id":"https://openalex.org/W4285106657","doi":"https://doi.org/10.1007/978-3-031-05897-4_11","title":"Research on Product Design Process Based on the Integration of Perceptual Image and Brand Identity","display_name":"Research on Product Design Process Based on the Integration of Perceptual Image and Brand Identity","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W4285106657","doi":"https://doi.org/10.1007/978-3-031-05897-4_11"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-05897-4_11","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-05897-4_11","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060405355","display_name":"Zhijuan Zhu","orcid":"https://orcid.org/0009-0009-9051-1501"},"institutions":[{"id":"https://openalex.org/I47720641","display_name":"Huazhong University of Science and Technology","ror":"https://ror.org/00p991c53","country_code":"CN","type":"education","lineage":["https://openalex.org/I47720641"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Zhijuan Zhu","raw_affiliation_strings":["School of Mechanical Science and Engineering, Huazhong University of Science and Technology, Wuhan, People\u2019s Republic of China","School of Mechanical Science and Engineering, Huazhong University of Science and Technology, Wuhan, People's Republic of China"],"affiliations":[{"raw_affiliation_string":"School of Mechanical Science and Engineering, Huazhong University of Science and Technology, Wuhan, People\u2019s Republic of China","institution_ids":["https://openalex.org/I47720641"]},{"raw_affiliation_string":"School of Mechanical Science and Engineering, Huazhong University of Science and Technology, Wuhan, People's Republic of China","institution_ids":["https://openalex.org/I47720641"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100352955","display_name":"Ziyi Zhang","orcid":"https://orcid.org/0000-0003-0762-8397"},"institutions":[{"id":"https://openalex.org/I47720641","display_name":"Huazhong University of Science and Technology","ror":"https://ror.org/00p991c53","country_code":"CN","type":"education","lineage":["https://openalex.org/I47720641"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Ziyi Zhang","raw_affiliation_strings":["School of Mechanical Science and Engineering, Huazhong University of Science and Technology, Wuhan, People\u2019s Republic of China","School of Mechanical Science and Engineering, Huazhong University of Science and Technology, Wuhan, People's Republic of China"],"affiliations":[{"raw_affiliation_string":"School of Mechanical Science and Engineering, Huazhong University of Science and Technology, Wuhan, People\u2019s Republic of China","institution_ids":["https://openalex.org/I47720641"]},{"raw_affiliation_string":"School of Mechanical Science and Engineering, Huazhong University of Science and Technology, Wuhan, People's Republic of China","institution_ids":["https://openalex.org/I47720641"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064860911","display_name":"Yan Qin","orcid":"https://orcid.org/0000-0002-4184-9022"},"institutions":[{"id":"https://openalex.org/I47720641","display_name":"Huazhong University of Science and Technology","ror":"https://ror.org/00p991c53","country_code":"CN","type":"education","lineage":["https://openalex.org/I47720641"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yan Qin","raw_affiliation_strings":["School of Mechanical Science and Engineering, Huazhong University of Science and Technology, Wuhan, People\u2019s Republic of China","School of Mechanical Science and Engineering, Huazhong University of Science and Technology, Wuhan, People's Republic of China"],"affiliations":[{"raw_affiliation_string":"School of Mechanical Science and Engineering, Huazhong University of Science and Technology, Wuhan, People\u2019s Republic of China","institution_ids":["https://openalex.org/I47720641"]},{"raw_affiliation_string":"School of Mechanical Science and Engineering, Huazhong University of Science and Technology, Wuhan, People's Republic of China","institution_ids":["https://openalex.org/I47720641"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100730059","display_name":"Siyi Li","orcid":"https://orcid.org/0000-0002-5333-5803"},"institutions":[{"id":"https://openalex.org/I47720641","display_name":"Huazhong University of Science and Technology","ror":"https://ror.org/00p991c53","country_code":"CN","type":"education","lineage":["https://openalex.org/I47720641"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Siyi Li","raw_affiliation_strings":["School of Mechanical Science and Engineering, Huazhong University of Science and Technology, Wuhan, People\u2019s Republic of China","School of Mechanical Science and Engineering, Huazhong University of Science and Technology, Wuhan, People's Republic of China"],"affiliations":[{"raw_affiliation_string":"School of Mechanical Science and Engineering, Huazhong University of Science and Technology, Wuhan, People\u2019s Republic of China","institution_ids":["https://openalex.org/I47720641"]},{"raw_affiliation_string":"School of Mechanical Science and Engineering, Huazhong University of Science and Technology, Wuhan, People's Republic of China","institution_ids":["https://openalex.org/I47720641"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5060405355"],"corresponding_institution_ids":["https://openalex.org/I47720641"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.2090974,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"142","last_page":"154"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12032","display_name":"Multisensory perception and integration","score":0.9577000141143799,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10971","display_name":"Olfactory and Sensory Function Studies","score":0.9175000190734863,"subfield":{"id":"https://openalex.org/subfields/2809","display_name":"Sensory Systems"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5925911068916321},{"id":"https://openalex.org/keywords/perceptual-mapping","display_name":"Perceptual mapping","score":0.5386407971382141},{"id":"https://openalex.org/keywords/identity","display_name":"Identity (music)","score":0.5382819175720215},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.5221619606018066},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5110622644424438},{"id":"https://openalex.org/keywords/vocabulary","display_name":"Vocabulary","score":0.499436616897583},{"id":"https://openalex.org/keywords/product-design","display_name":"Product design","score":0.49577078223228455},{"id":"https://openalex.org/keywords/mainstream","display_name":"Mainstream","score":0.4531765282154083},{"id":"https://openalex.org/keywords/gateway","display_name":"Gateway (web page)","score":0.4404497742652893},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.4371330440044403},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.36246395111083984},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.2775599956512451},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.22790485620498657},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.20759648084640503},{"id":"https://openalex.org/keywords/linguistics","display_name":"Linguistics","score":0.15365096926689148},{"id":"https://openalex.org/keywords/aesthetics","display_name":"Aesthetics","score":0.15041273832321167}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5925911068916321},{"id":"https://openalex.org/C204899459","wikidata":"https://www.wikidata.org/wiki/Q2509598","display_name":"Perceptual mapping","level":3,"score":0.5386407971382141},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.5382819175720215},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5221619606018066},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5110622644424438},{"id":"https://openalex.org/C2777601683","wikidata":"https://www.wikidata.org/wiki/Q6499736","display_name":"Vocabulary","level":2,"score":0.499436616897583},{"id":"https://openalex.org/C120823896","wikidata":"https://www.wikidata.org/wiki/Q1043226","display_name":"Product design","level":3,"score":0.49577078223228455},{"id":"https://openalex.org/C2777617010","wikidata":"https://www.wikidata.org/wiki/Q18957","display_name":"Mainstream","level":2,"score":0.4531765282154083},{"id":"https://openalex.org/C2777710495","wikidata":"https://www.wikidata.org/wiki/Q5527195","display_name":"Gateway (web page)","level":2,"score":0.4404497742652893},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4371330440044403},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.36246395111083984},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2775599956512451},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.22790485620498657},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.20759648084640503},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.15365096926689148},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.15041273832321167},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C27206212","wikidata":"https://www.wikidata.org/wiki/Q34178","display_name":"Theology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-031-05897-4_11","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-031-05897-4_11","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W1608689057","https://openalex.org/W2008867864","https://openalex.org/W2131314315","https://openalex.org/W2320672278","https://openalex.org/W2893331736","https://openalex.org/W3020881361"],"related_works":["https://openalex.org/W2377237701","https://openalex.org/W2360099860","https://openalex.org/W4323893170","https://openalex.org/W1583826057","https://openalex.org/W2352463596","https://openalex.org/W2380850119","https://openalex.org/W2101450440","https://openalex.org/W2383675217","https://openalex.org/W2376151201","https://openalex.org/W2047886260"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
