{"id":"https://openalex.org/W4226129886","doi":"https://doi.org/10.1007/978-3-030-96296-8_12","title":"Customer Journey: Applications of AI and Machine Learning in E-Commerce","display_name":"Customer Journey: Applications of AI and Machine Learning in E-Commerce","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W4226129886","doi":"https://doi.org/10.1007/978-3-030-96296-8_12"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-030-96296-8_12","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-96296-8_12","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3370","issn":["2367-3370","2367-3389"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079898663","display_name":"Alexandros I. Metsai","orcid":"https://orcid.org/0000-0002-6978-6924"},"institutions":[{"id":"https://openalex.org/I4210106481","display_name":"Hellenic Agency for Local Development and Local Government","ror":"https://ror.org/0126xra53","country_code":"GR","type":"government","lineage":["https://openalex.org/I4210106481"]}],"countries":["GR"],"is_corresponding":true,"raw_author_name":"Alexandros I. Metsai","raw_affiliation_strings":["My Company Projects O.E., Thessaloniki, Greece"],"affiliations":[{"raw_affiliation_string":"My Company Projects O.E., Thessaloniki, Greece","institution_ids":["https://openalex.org/I4210106481"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036835964","display_name":"Irene-Maria Tabakis","orcid":"https://orcid.org/0009-0008-1509-7016"},"institutions":[{"id":"https://openalex.org/I4210106481","display_name":"Hellenic Agency for Local Development and Local Government","ror":"https://ror.org/0126xra53","country_code":"GR","type":"government","lineage":["https://openalex.org/I4210106481"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Irene-Maria Tabakis","raw_affiliation_strings":["My Company Projects O.E., Thessaloniki, Greece"],"affiliations":[{"raw_affiliation_string":"My Company Projects O.E., Thessaloniki, Greece","institution_ids":["https://openalex.org/I4210106481"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5087464953","display_name":"Konstantinos Karamitsios","orcid":"https://orcid.org/0000-0001-7239-5919"},"institutions":[{"id":"https://openalex.org/I4210106481","display_name":"Hellenic Agency for Local Development and Local Government","ror":"https://ror.org/0126xra53","country_code":"GR","type":"government","lineage":["https://openalex.org/I4210106481"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Konstantinos Karamitsios","raw_affiliation_strings":["My Company Projects O.E., Thessaloniki, Greece"],"affiliations":[{"raw_affiliation_string":"My Company Projects O.E., Thessaloniki, Greece","institution_ids":["https://openalex.org/I4210106481"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5039071913","display_name":"Konstantinos Kotrotsios","orcid":"https://orcid.org/0000-0002-0683-2639"},"institutions":[{"id":"https://openalex.org/I4210106481","display_name":"Hellenic Agency for Local Development and Local Government","ror":"https://ror.org/0126xra53","country_code":"GR","type":"government","lineage":["https://openalex.org/I4210106481"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Konstantinos Kotrotsios","raw_affiliation_strings":["My Company Projects O.E., Thessaloniki, Greece"],"affiliations":[{"raw_affiliation_string":"My Company Projects O.E., Thessaloniki, Greece","institution_ids":["https://openalex.org/I4210106481"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5077616678","display_name":"Periklis Chatzimisios","orcid":"https://orcid.org/0000-0003-2366-1365"},"institutions":[{"id":"https://openalex.org/I183898223","display_name":"International Hellenic University","ror":"https://ror.org/00708jp83","country_code":"GR","type":"education","lineage":["https://openalex.org/I183898223"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Periklis Chatzimisios","raw_affiliation_strings":["International Hellenic University, Thessaloniki, Greece"],"affiliations":[{"raw_affiliation_string":"International Hellenic University, Thessaloniki, Greece","institution_ids":["https://openalex.org/I183898223"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010935824","display_name":"George Stalidis","orcid":"https://orcid.org/0000-0003-4544-2171"},"institutions":[{"id":"https://openalex.org/I183898223","display_name":"International Hellenic University","ror":"https://ror.org/00708jp83","country_code":"GR","type":"education","lineage":["https://openalex.org/I183898223"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"George Stalidis","raw_affiliation_strings":["International Hellenic University, Thessaloniki, Greece"],"affiliations":[{"raw_affiliation_string":"International Hellenic University, Thessaloniki, Greece","institution_ids":["https://openalex.org/I183898223"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5040635721","display_name":"Kostas Goulianas","orcid":null},"institutions":[{"id":"https://openalex.org/I183898223","display_name":"International Hellenic University","ror":"https://ror.org/00708jp83","country_code":"GR","type":"education","lineage":["https://openalex.org/I183898223"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"Kostas Goulianas","raw_affiliation_strings":["International Hellenic University, Thessaloniki, Greece"],"affiliations":[{"raw_affiliation_string":"International Hellenic University, Thessaloniki, Greece","institution_ids":["https://openalex.org/I183898223"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":7,"corresponding_author_ids":["https://openalex.org/A5079898663"],"corresponding_institution_ids":["https://openalex.org/I4210106481"],"apc_list":null,"apc_paid":null,"fwci":6.3659,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.96763299,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"123","last_page":"132"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9782999753952026,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9778000116348267,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6644344329833984},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.5911024212837219},{"id":"https://openalex.org/keywords/field","display_name":"Field (mathematics)","score":0.5699588060379028},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.5364896059036255},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.472074031829834},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4614466726779938},{"id":"https://openalex.org/keywords/customer-experience","display_name":"Customer experience","score":0.4376906454563141},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.1773591935634613},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.15466219186782837}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6644344329833984},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.5911024212837219},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.5699588060379028},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5364896059036255},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.472074031829834},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4614466726779938},{"id":"https://openalex.org/C2985250679","wikidata":"https://www.wikidata.org/wiki/Q984142","display_name":"Customer experience","level":2,"score":0.4376906454563141},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1773591935634613},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.15466219186782837},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-030-96296-8_12","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-96296-8_12","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3370","issn":["2367-3370","2367-3389"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W1486317198","https://openalex.org/W1654255044","https://openalex.org/W2422895071","https://openalex.org/W2785473924","https://openalex.org/W2789907163","https://openalex.org/W2810585738","https://openalex.org/W2891968585","https://openalex.org/W2914062571","https://openalex.org/W2922116887","https://openalex.org/W2954371498","https://openalex.org/W2963870240","https://openalex.org/W2964741287","https://openalex.org/W2972296089","https://openalex.org/W2978087158","https://openalex.org/W3010561889","https://openalex.org/W3027672271","https://openalex.org/W3036638150","https://openalex.org/W3118424533"],"related_works":["https://openalex.org/W3034529322","https://openalex.org/W2113597336","https://openalex.org/W2155505549","https://openalex.org/W2357479218","https://openalex.org/W1819546284","https://openalex.org/W2018648706","https://openalex.org/W2114232034","https://openalex.org/W2548449161","https://openalex.org/W1629556761","https://openalex.org/W2043253324"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
