{"id":"https://openalex.org/W3197656332","doi":"https://doi.org/10.1007/978-3-030-86472-9_10","title":"Improving Billboard Advertising Revenue Using Transactional Modeling and Pattern Mining","display_name":"Improving Billboard Advertising Revenue Using Transactional Modeling and Pattern Mining","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W3197656332","doi":"https://doi.org/10.1007/978-3-030-86472-9_10","mag":"3197656332"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-030-86472-9_10","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-86472-9_10","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004930950","display_name":"P. Revanth Rathan","orcid":null},"institutions":[{"id":"https://openalex.org/I65181880","display_name":"Indian Institute of Technology Hyderabad","ror":"https://ror.org/01j4v3x97","country_code":"IN","type":"education","lineage":["https://openalex.org/I65181880"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"P. Revanth Rathan","raw_affiliation_strings":["IIIT Hyderabad, Hyderabad, India"],"affiliations":[{"raw_affiliation_string":"IIIT Hyderabad, Hyderabad, India","institution_ids":["https://openalex.org/I65181880"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083660084","display_name":"P. Krishna Reddy","orcid":null},"institutions":[{"id":"https://openalex.org/I65181880","display_name":"Indian Institute of Technology Hyderabad","ror":"https://ror.org/01j4v3x97","country_code":"IN","type":"education","lineage":["https://openalex.org/I65181880"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"P. Krishna Reddy","raw_affiliation_strings":["IIIT Hyderabad, Hyderabad, India"],"affiliations":[{"raw_affiliation_string":"IIIT Hyderabad, Hyderabad, India","institution_ids":["https://openalex.org/I65181880"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102809851","display_name":"Anirban Mondal","orcid":"https://orcid.org/0000-0002-4100-2366"},"institutions":[{"id":"https://openalex.org/I347237974","display_name":"Ashoka University","ror":"https://ror.org/02j1xr113","country_code":"IN","type":"education","lineage":["https://openalex.org/I347237974"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Anirban Mondal","raw_affiliation_strings":["Ashoka University, Sonipat, India"],"affiliations":[{"raw_affiliation_string":"Ashoka University, Sonipat, India","institution_ids":["https://openalex.org/I347237974"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5004930950"],"corresponding_institution_ids":["https://openalex.org/I65181880"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":1.6361,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.84362329,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"112","last_page":"118"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.992900013923645,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.992900013923645,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9718999862670898,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11106","display_name":"Data Management and Algorithms","score":0.961899995803833,"subfield":{"id":"https://openalex.org/subfields/1711","display_name":"Signal Processing"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8015789985656738},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.6675598621368408},{"id":"https://openalex.org/keywords/transactional-leadership","display_name":"Transactional leadership","score":0.5488846302032471},{"id":"https://openalex.org/keywords/computer-graphics","display_name":"Computer graphics (images)","score":0.37693822383880615},{"id":"https://openalex.org/keywords/database","display_name":"Database","score":0.3346557021141052},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.07968318462371826},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.07052993774414062},{"id":"https://openalex.org/keywords/management","display_name":"Management","score":0.05910971760749817}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8015789985656738},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.6675598621368408},{"id":"https://openalex.org/C68489960","wikidata":"https://www.wikidata.org/wiki/Q2370659","display_name":"Transactional leadership","level":2,"score":0.5488846302032471},{"id":"https://openalex.org/C121684516","wikidata":"https://www.wikidata.org/wiki/Q7600677","display_name":"Computer graphics (images)","level":1,"score":0.37693822383880615},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.3346557021141052},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.07968318462371826},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.07052993774414062},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.05910971760749817},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-030-86472-9_10","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-86472-9_10","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.41999998688697815}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W202555846","https://openalex.org/W1626398438","https://openalex.org/W2461402027","https://openalex.org/W2495571292","https://openalex.org/W2625104058","https://openalex.org/W2786835571","https://openalex.org/W2908472867","https://openalex.org/W2910171316","https://openalex.org/W3000419125","https://openalex.org/W3102286757"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W2382290278","https://openalex.org/W2478288626","https://openalex.org/W2350741829","https://openalex.org/W2530322880","https://openalex.org/W1596801655"],"abstract_inverted_index":null,"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}