{"id":"https://openalex.org/W3182222236","doi":"https://doi.org/10.1007/978-3-030-80624-8_19","title":"Artificial Intelligence: Creating More Possibilities for Programmatic Advertising","display_name":"Artificial Intelligence: Creating More Possibilities for Programmatic Advertising","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W3182222236","doi":"https://doi.org/10.1007/978-3-030-80624-8_19","mag":"3182222236"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-030-80624-8_19","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-80624-8_19","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3370","issn":["2367-3370","2367-3389"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5055916244","display_name":"Yunbo Chen","orcid":"https://orcid.org/0000-0002-5843-1386"},"institutions":[{"id":"https://openalex.org/I159948400","display_name":"Jinan University","ror":"https://ror.org/02xe5ns62","country_code":"CN","type":"education","lineage":["https://openalex.org/I159948400"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yunbo Chen","raw_affiliation_strings":["School of Journalism and Communication, Jinan University, Guangzhou, 510000, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Journalism and Communication, Jinan University, Guangzhou, 510000, China","institution_ids":["https://openalex.org/I159948400"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5035337340","display_name":"Shuzhen Feng","orcid":null},"institutions":[{"id":"https://openalex.org/I159948400","display_name":"Jinan University","ror":"https://ror.org/02xe5ns62","country_code":"CN","type":"education","lineage":["https://openalex.org/I159948400"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shuzhen Feng","raw_affiliation_strings":["School of Journalism and Communication, Jinan University, Guangzhou, 510000, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Journalism and Communication, Jinan University, Guangzhou, 510000, China","institution_ids":["https://openalex.org/I159948400"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I159948400"],"apc_list":null,"apc_paid":null,"fwci":1.0541,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.77936866,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"148","last_page":"155"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10775","display_name":"Generative Adversarial Networks and Image Synthesis","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10775","display_name":"Generative Adversarial Networks and Image Synthesis","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11574","display_name":"Artificial Intelligence in Games","score":0.9390000104904175,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12357","display_name":"Digital Media Forensic Detection","score":0.9035000205039978,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5971319079399109},{"id":"https://openalex.org/keywords/china","display_name":"China","score":0.5296575427055359},{"id":"https://openalex.org/keywords/advertising-campaign","display_name":"Advertising campaign","score":0.49802708625793457},{"id":"https://openalex.org/keywords/stack","display_name":"Stack (abstract data type)","score":0.4797569513320923},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.448292076587677},{"id":"https://openalex.org/keywords/advertising-research","display_name":"Advertising research","score":0.4410814046859741},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.41319847106933594},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3967486321926117},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.36524462699890137},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.32121461629867554},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.27293673157691956},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.21775439381599426},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.13675954937934875}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5971319079399109},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.5296575427055359},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.49802708625793457},{"id":"https://openalex.org/C9395851","wikidata":"https://www.wikidata.org/wiki/Q177929","display_name":"Stack (abstract data type)","level":2,"score":0.4797569513320923},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.448292076587677},{"id":"https://openalex.org/C12718992","wikidata":"https://www.wikidata.org/wiki/Q4686766","display_name":"Advertising research","level":2,"score":0.4410814046859741},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.41319847106933594},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3967486321926117},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.36524462699890137},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.32121461629867554},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.27293673157691956},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.21775439381599426},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.13675954937934875},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-030-80624-8_19","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-80624-8_19","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3370","issn":["2367-3370","2367-3389"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":3,"referenced_works":["https://openalex.org/W2100495367","https://openalex.org/W3004243356","https://openalex.org/W3022086662"],"related_works":["https://openalex.org/W3150755883","https://openalex.org/W324811437","https://openalex.org/W2346030802","https://openalex.org/W2101949473","https://openalex.org/W2074264961","https://openalex.org/W2758801054","https://openalex.org/W2169639085","https://openalex.org/W2085880219","https://openalex.org/W3121746932","https://openalex.org/W175892762"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":1}],"updated_date":"2026-06-26T08:34:08.712188","created_date":"2025-10-10T00:00:00"}