{"id":"https://openalex.org/W3182623622","doi":"https://doi.org/10.1007/978-3-030-80285-1_18","title":"The Face of Bad Advertising: Assessing the Effects of Human Face Images in Advertisement Design Using Eye-Tracking","display_name":"The Face of Bad Advertising: Assessing the Effects of Human Face Images in Advertisement Design Using Eye-Tracking","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W3182623622","doi":"https://doi.org/10.1007/978-3-030-80285-1_18","mag":"3182623622"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-030-80285-1_18","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-80285-1_18","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3370","issn":["2367-3370","2367-3389"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103857380","display_name":"Jan Watson","orcid":null},"institutions":[{"id":"https://openalex.org/I72816309","display_name":"Drexel University","ror":"https://ror.org/04bdffz58","country_code":"US","type":"education","lineage":["https://openalex.org/I72816309"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Jan Watson","raw_affiliation_strings":["School of Biomedical Engineering, Science and Health Systems, Drexel University, Philadelphia, PA, 19104, USA"],"affiliations":[{"raw_affiliation_string":"School of Biomedical Engineering, Science and Health Systems, Drexel University, Philadelphia, PA, 19104, USA","institution_ids":["https://openalex.org/I72816309"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072742005","display_name":"Hongjun Ye","orcid":"https://orcid.org/0000-0002-6243-3237"},"institutions":[{"id":"https://openalex.org/I72816309","display_name":"Drexel University","ror":"https://ror.org/04bdffz58","country_code":"US","type":"education","lineage":["https://openalex.org/I72816309"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Hongjun Ye","raw_affiliation_strings":["LeBow College of Business, Drexel University, Philadelphia, PA, 19104, USA"],"affiliations":[{"raw_affiliation_string":"LeBow College of Business, Drexel University, Philadelphia, PA, 19104, USA","institution_ids":["https://openalex.org/I72816309"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100412765","display_name":"Jintao Zhang","orcid":"https://orcid.org/0000-0001-6909-0612"},"institutions":[{"id":"https://openalex.org/I72816309","display_name":"Drexel University","ror":"https://ror.org/04bdffz58","country_code":"US","type":"education","lineage":["https://openalex.org/I72816309"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jintao Zhang","raw_affiliation_strings":["LeBow College of Business, Drexel University, Philadelphia, PA, 19104, USA"],"affiliations":[{"raw_affiliation_string":"LeBow College of Business, Drexel University, Philadelphia, PA, 19104, USA","institution_ids":["https://openalex.org/I72816309"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091740969","display_name":"Yigit Topoglu","orcid":"https://orcid.org/0000-0002-5588-8671"},"institutions":[{"id":"https://openalex.org/I72816309","display_name":"Drexel University","ror":"https://ror.org/04bdffz58","country_code":"US","type":"education","lineage":["https://openalex.org/I72816309"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yigit Topoglu","raw_affiliation_strings":["School of Biomedical Engineering, Science and Health Systems, Drexel University, Philadelphia, PA, 19104, USA"],"affiliations":[{"raw_affiliation_string":"School of Biomedical Engineering, Science and Health Systems, Drexel University, Philadelphia, PA, 19104, USA","institution_ids":["https://openalex.org/I72816309"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5066462672","display_name":"Rajneesh Suri","orcid":"https://orcid.org/0000-0001-8513-5219"},"institutions":[{"id":"https://openalex.org/I72816309","display_name":"Drexel University","ror":"https://ror.org/04bdffz58","country_code":"US","type":"education","lineage":["https://openalex.org/I72816309"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Rajneesh Suri","raw_affiliation_strings":["LeBow College of Business, Drexel University, Philadelphia, PA, 19104, USA"],"affiliations":[{"raw_affiliation_string":"LeBow College of Business, Drexel University, Philadelphia, PA, 19104, USA","institution_ids":["https://openalex.org/I72816309"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5026726462","display_name":"Hasan Ayaz","orcid":"https://orcid.org/0000-0001-5514-2741"},"institutions":[{"id":"https://openalex.org/I1335321130","display_name":"Children's Hospital of Philadelphia","ror":"https://ror.org/01z7r7q48","country_code":"US","type":"funder","lineage":["https://openalex.org/I1335321130"]},{"id":"https://openalex.org/I79576946","display_name":"University of Pennsylvania","ror":"https://ror.org/00b30xv10","country_code":"US","type":"education","lineage":["https://openalex.org/I79576946"]},{"id":"https://openalex.org/I72816309","display_name":"Drexel University","ror":"https://ror.org/04bdffz58","country_code":"US","type":"education","lineage":["https://openalex.org/I72816309"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Hasan Ayaz","raw_affiliation_strings":["Center for Injury Research and Prevention, Children\u2019s Hospital of Philadelphia, Philadelphia, PA, 19104, USA","Department of Family and Community Health, University of Pennsylvania, Philadelphia, PA, 19104, USA","Department of Psychology, College of Arts and Sciences, Drexel University, Philadelphia, PA, 19104, USA","School of Biomedical Engineering, Science and Health Systems, Drexel University, Philadelphia, PA, 19104, USA","School of Biomedical Engineering, Science and Health Systems, Drexel University, Philadelphia, PA, USA"],"affiliations":[{"raw_affiliation_string":"Center for Injury Research and Prevention, Children\u2019s Hospital of Philadelphia, Philadelphia, PA, 19104, USA","institution_ids":["https://openalex.org/I1335321130"]},{"raw_affiliation_string":"Department of Family and Community Health, University of Pennsylvania, Philadelphia, PA, 19104, USA","institution_ids":["https://openalex.org/I79576946"]},{"raw_affiliation_string":"Department of Psychology, College of Arts and Sciences, Drexel University, Philadelphia, PA, 19104, USA","institution_ids":["https://openalex.org/I72816309"]},{"raw_affiliation_string":"School of Biomedical Engineering, Science and Health Systems, Drexel University, Philadelphia, PA, 19104, USA","institution_ids":["https://openalex.org/I72816309"]},{"raw_affiliation_string":"School of Biomedical Engineering, Science and Health Systems, Drexel University, Philadelphia, PA, USA","institution_ids":["https://openalex.org/I72816309"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5103857380"],"corresponding_institution_ids":["https://openalex.org/I72816309"],"apc_list":null,"apc_paid":null,"fwci":1.5357,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.79417989,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"143","last_page":"148"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11707","display_name":"Gaze Tracking and Assistive Technology","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11707","display_name":"Gaze Tracking and Assistive Technology","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9682000279426575,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9681000113487244,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/eye-tracking","display_name":"Eye tracking","score":0.7101154327392578},{"id":"https://openalex.org/keywords/fixation","display_name":"Fixation (population genetics)","score":0.706393837928772},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6460566520690918},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.5610501766204834},{"id":"https://openalex.org/keywords/gaze","display_name":"Gaze","score":0.5592672228813171},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5358570218086243},{"id":"https://openalex.org/keywords/face","display_name":"Face (sociological concept)","score":0.5074283480644226},{"id":"https://openalex.org/keywords/visual-attention","display_name":"Visual attention","score":0.4662187695503235},{"id":"https://openalex.org/keywords/preference","display_name":"Preference","score":0.4230457544326782},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.32276737689971924},{"id":"https://openalex.org/keywords/computer-vision","display_name":"Computer vision","score":0.18580779433250427},{"id":"https://openalex.org/keywords/medicine","display_name":"Medicine","score":0.11288750171661377},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.09166330099105835},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.08868646621704102},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.08360198140144348},{"id":"https://openalex.org/keywords/population","display_name":"Population","score":0.07973691821098328}],"concepts":[{"id":"https://openalex.org/C56461940","wikidata":"https://www.wikidata.org/wiki/Q970687","display_name":"Eye tracking","level":2,"score":0.7101154327392578},{"id":"https://openalex.org/C146249460","wikidata":"https://www.wikidata.org/wiki/Q2914991","display_name":"Fixation (population genetics)","level":3,"score":0.706393837928772},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6460566520690918},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5610501766204834},{"id":"https://openalex.org/C2779916870","wikidata":"https://www.wikidata.org/wiki/Q14467155","display_name":"Gaze","level":2,"score":0.5592672228813171},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5358570218086243},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.5074283480644226},{"id":"https://openalex.org/C2986089797","wikidata":"https://www.wikidata.org/wiki/Q6501338","display_name":"Visual attention","level":3,"score":0.4662187695503235},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.4230457544326782},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.32276737689971924},{"id":"https://openalex.org/C31972630","wikidata":"https://www.wikidata.org/wiki/Q844240","display_name":"Computer vision","level":1,"score":0.18580779433250427},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.11288750171661377},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09166330099105835},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.08868646621704102},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.08360198140144348},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.07973691821098328},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-030-80285-1_18","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-80285-1_18","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3370","issn":["2367-3370","2367-3389"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W1964140767","https://openalex.org/W1965305672","https://openalex.org/W1973765746","https://openalex.org/W1978386552","https://openalex.org/W2006021933","https://openalex.org/W2011700899","https://openalex.org/W2098062982","https://openalex.org/W2107924302","https://openalex.org/W2110569191","https://openalex.org/W2132239443","https://openalex.org/W2144911090","https://openalex.org/W2312032554","https://openalex.org/W2883950894","https://openalex.org/W2940227794","https://openalex.org/W2943476649","https://openalex.org/W4239548232"],"related_works":["https://openalex.org/W2161294397","https://openalex.org/W2012644758","https://openalex.org/W2047559669","https://openalex.org/W3207933171","https://openalex.org/W3109540917","https://openalex.org/W3089421211","https://openalex.org/W2056921885","https://openalex.org/W2753186118","https://openalex.org/W2152511669","https://openalex.org/W4322630379"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}