{"id":"https://openalex.org/W3183224483","doi":"https://doi.org/10.1007/978-3-030-80094-9_52","title":"Brand Marks Analysis. Criteria and Evaluation Components to an Analysis Tool","display_name":"Brand Marks Analysis. Criteria and Evaluation Components to an Analysis Tool","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W3183224483","doi":"https://doi.org/10.1007/978-3-030-80094-9_52","mag":"3183224483"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-030-80094-9_52","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-80094-9_52","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3370","issn":["2367-3370","2367-3389"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031640291","display_name":"Daniel Raposo","orcid":"https://orcid.org/0000-0002-7818-7325"},"institutions":[{"id":"https://openalex.org/I141596103","display_name":"University of Lisbon","ror":"https://ror.org/01c27hj86","country_code":"PT","type":"education","lineage":["https://openalex.org/I141596103"]},{"id":"https://openalex.org/I144926016","display_name":"Polytechnic Institute of Castelo Branco","ror":"https://ror.org/004s18446","country_code":"PT","type":"education","lineage":["https://openalex.org/I144926016"]},{"id":"https://openalex.org/I4210096499","display_name":"Lisbon School of Design","ror":"https://ror.org/00n4c8134","country_code":"PT","type":"education","lineage":["https://openalex.org/I4210096499"]}],"countries":["PT"],"is_corresponding":true,"raw_author_name":"Daniel Raposo","raw_affiliation_strings":["CIAUD, Lisbon School of Architecture, Portugal and RETHINK, Research Group on Design for the Territory, Universidade de Lisboa, Rua S\u00e1 Nogueira, 1349-063, Lisbon, Portugal","Polytechnic Institute of Castelo Branco, Av. Pedro \u00c1lvares Cabral, n\u00ba 12, 6000-084, Castelo Branco, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CIAUD, Lisbon School of Architecture, Portugal and RETHINK, Research Group on Design for the Territory, Universidade de Lisboa, Rua S\u00e1 Nogueira, 1349-063, Lisbon, Portugal","institution_ids":["https://openalex.org/I141596103","https://openalex.org/I4210096499"]},{"raw_affiliation_string":"Polytechnic Institute of Castelo Branco, Av. Pedro \u00c1lvares Cabral, n\u00ba 12, 6000-084, Castelo Branco, Portugal","institution_ids":["https://openalex.org/I144926016"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007780375","display_name":"Fernando Moreira da Silva","orcid":"https://orcid.org/0000-0002-5972-7787"},"institutions":[{"id":"https://openalex.org/I141596103","display_name":"University of Lisbon","ror":"https://ror.org/01c27hj86","country_code":"PT","type":"education","lineage":["https://openalex.org/I141596103"]},{"id":"https://openalex.org/I4210096499","display_name":"Lisbon School of Design","ror":"https://ror.org/00n4c8134","country_code":"PT","type":"education","lineage":["https://openalex.org/I4210096499"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Fernando Moreira da Silva","raw_affiliation_strings":["CIAUD, Lisbon School of Architecture, Portugal and RETHINK, Research Group on Design for the Territory, Universidade de Lisboa, Rua S\u00e1 Nogueira, 1349-063, Lisbon, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CIAUD, Lisbon School of Architecture, Portugal and RETHINK, Research Group on Design for the Territory, Universidade de Lisboa, Rua S\u00e1 Nogueira, 1349-063, Lisbon, Portugal","institution_ids":["https://openalex.org/I141596103","https://openalex.org/I4210096499"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5069003106","display_name":"Jo\u00e3o Neves","orcid":"https://orcid.org/0000-0002-6630-1848"},"institutions":[{"id":"https://openalex.org/I141596103","display_name":"University of Lisbon","ror":"https://ror.org/01c27hj86","country_code":"PT","type":"education","lineage":["https://openalex.org/I141596103"]},{"id":"https://openalex.org/I144926016","display_name":"Polytechnic Institute of Castelo Branco","ror":"https://ror.org/004s18446","country_code":"PT","type":"education","lineage":["https://openalex.org/I144926016"]},{"id":"https://openalex.org/I4210096499","display_name":"Lisbon School of Design","ror":"https://ror.org/00n4c8134","country_code":"PT","type":"education","lineage":["https://openalex.org/I4210096499"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Jo\u00e3o Neves","raw_affiliation_strings":["CIAUD, Lisbon School of Architecture, Portugal and RETHINK, Research Group on Design for the Territory, Universidade de Lisboa, Rua S\u00e1 Nogueira, 1349-063, Lisbon, Portugal","Polytechnic Institute of Castelo Branco, Av. Pedro \u00c1lvares Cabral, n\u00ba 12, 6000-084, Castelo Branco, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CIAUD, Lisbon School of Architecture, Portugal and RETHINK, Research Group on Design for the Territory, Universidade de Lisboa, Rua S\u00e1 Nogueira, 1349-063, Lisbon, Portugal","institution_ids":["https://openalex.org/I141596103","https://openalex.org/I4210096499"]},{"raw_affiliation_string":"Polytechnic Institute of Castelo Branco, Av. Pedro \u00c1lvares Cabral, n\u00ba 12, 6000-084, Castelo Branco, Portugal","institution_ids":["https://openalex.org/I144926016"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100431530","display_name":"Jos\u00e9 Silva","orcid":"https://orcid.org/0000-0002-8068-5948"},"institutions":[{"id":"https://openalex.org/I141596103","display_name":"University of Lisbon","ror":"https://ror.org/01c27hj86","country_code":"PT","type":"education","lineage":["https://openalex.org/I141596103"]},{"id":"https://openalex.org/I144926016","display_name":"Polytechnic Institute of Castelo Branco","ror":"https://ror.org/004s18446","country_code":"PT","type":"education","lineage":["https://openalex.org/I144926016"]},{"id":"https://openalex.org/I4210096499","display_name":"Lisbon School of Design","ror":"https://ror.org/00n4c8134","country_code":"PT","type":"education","lineage":["https://openalex.org/I4210096499"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Jos\u00e9 Silva","raw_affiliation_strings":["CIAUD, Lisbon School of Architecture, Portugal and RETHINK, Research Group on Design for the Territory, Universidade de Lisboa, Rua S\u00e1 Nogueira, 1349-063, Lisbon, Portugal","Polytechnic Institute of Castelo Branco, Av. Pedro \u00c1lvares Cabral, n\u00ba 12, 6000-084, Castelo Branco, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CIAUD, Lisbon School of Architecture, Portugal and RETHINK, Research Group on Design for the Territory, Universidade de Lisboa, Rua S\u00e1 Nogueira, 1349-063, Lisbon, Portugal","institution_ids":["https://openalex.org/I141596103","https://openalex.org/I4210096499"]},{"raw_affiliation_string":"Polytechnic Institute of Castelo Branco, Av. Pedro \u00c1lvares Cabral, n\u00ba 12, 6000-084, Castelo Branco, Portugal","institution_ids":["https://openalex.org/I144926016"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101664376","display_name":"Rog\u00e9rio Ribeiro","orcid":"https://orcid.org/0000-0001-9803-6543"},"institutions":[{"id":"https://openalex.org/I144926016","display_name":"Polytechnic Institute of Castelo Branco","ror":"https://ror.org/004s18446","country_code":"PT","type":"education","lineage":["https://openalex.org/I144926016"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Rog\u00e9rio Ribeiro","raw_affiliation_strings":["Polytechnic Institute of Castelo Branco, Av. Pedro \u00c1lvares Cabral, n\u00ba 12, 6000-084, Castelo Branco, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Polytechnic Institute of Castelo Branco, Av. Pedro \u00c1lvares Cabral, n\u00ba 12, 6000-084, Castelo Branco, Portugal","institution_ids":["https://openalex.org/I144926016"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5091064246","display_name":"Ricardo Correia","orcid":"https://orcid.org/0000-0002-0132-4002"},"institutions":[{"id":"https://openalex.org/I144926016","display_name":"Polytechnic Institute of Castelo Branco","ror":"https://ror.org/004s18446","country_code":"PT","type":"education","lineage":["https://openalex.org/I144926016"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Ricardo Correia","raw_affiliation_strings":["Polytechnic Institute of Castelo Branco, Av. Pedro \u00c1lvares Cabral, n\u00ba 12, 6000-084, Castelo Branco, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Polytechnic Institute of Castelo Branco, Av. Pedro \u00c1lvares Cabral, n\u00ba 12, 6000-084, Castelo Branco, Portugal","institution_ids":["https://openalex.org/I144926016"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5031640291"],"corresponding_institution_ids":["https://openalex.org/I141596103","https://openalex.org/I144926016","https://openalex.org/I4210096499"],"apc_list":null,"apc_paid":null,"fwci":1.8408,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.89987961,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"441","last_page":"451"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.9966999888420105,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.9966999888420105,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9915000200271606,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12632","display_name":"Visual Culture and Art Theory","score":0.9302999973297119,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.6806508302688599},{"id":"https://openalex.org/keywords/brand-management","display_name":"Brand management","score":0.5733016729354858},{"id":"https://openalex.org/keywords/identity","display_name":"Identity (music)","score":0.5487129092216492},{"id":"https://openalex.org/keywords/competitor-analysis","display_name":"Competitor analysis","score":0.508422315120697},{"id":"https://openalex.org/keywords/symbol","display_name":"Symbol (formal)","score":0.49910569190979004},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4692789316177368},{"id":"https://openalex.org/keywords/comprehension","display_name":"Comprehension","score":0.46175169944763184},{"id":"https://openalex.org/keywords/brand-identity","display_name":"Brand identity","score":0.43143540620803833},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"Brand awareness","score":0.42934948205947876},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.40673285722732544},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.23261678218841553},{"id":"https://openalex.org/keywords/aesthetics","display_name":"Aesthetics","score":0.17229247093200684},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.14345362782478333},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.12768268585205078}],"concepts":[{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.6806508302688599},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5733016729354858},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.5487129092216492},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.508422315120697},{"id":"https://openalex.org/C134400042","wikidata":"https://www.wikidata.org/wiki/Q2372244","display_name":"Symbol (formal)","level":2,"score":0.49910569190979004},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4692789316177368},{"id":"https://openalex.org/C511192102","wikidata":"https://www.wikidata.org/wiki/Q5156948","display_name":"Comprehension","level":2,"score":0.46175169944763184},{"id":"https://openalex.org/C2992678278","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand identity","level":2,"score":0.43143540620803833},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.42934948205947876},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.40673285722732544},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.23261678218841553},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.17229247093200684},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.14345362782478333},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.12768268585205078},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1007/978-3-030-80094-9_52","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-80094-9_52","pdf_url":null,"source":{"id":"https://openalex.org/S4210169156","display_name":"Lecture notes in networks and systems","issn_l":"2367-3370","issn":["2367-3370","2367-3389"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Networks and Systems","raw_type":"book-chapter"},{"id":"pmh:oai:dspace.uevora.pt:10174/34161","is_oa":false,"landing_page_url":"http://hdl.handle.net/10174/34161","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"book part"},{"id":"pmh:oai:repositorio.ipcb.pt:10400.11/8380","is_oa":false,"landing_page_url":"http://hdl.handle.net/10400.11/8380","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conference object"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":19,"referenced_works":["https://openalex.org/W569869742","https://openalex.org/W577435096","https://openalex.org/W615917427","https://openalex.org/W1981390342","https://openalex.org/W1996900160","https://openalex.org/W2010842384","https://openalex.org/W2018239874","https://openalex.org/W2037955438","https://openalex.org/W2052948978","https://openalex.org/W2062650448","https://openalex.org/W2313517244","https://openalex.org/W2941269576","https://openalex.org/W2954522961","https://openalex.org/W3043267212","https://openalex.org/W3086929740","https://openalex.org/W3101814075","https://openalex.org/W3136493240","https://openalex.org/W3160237368","https://openalex.org/W4229554587"],"related_works":["https://openalex.org/W4211010859","https://openalex.org/W1995934770","https://openalex.org/W2994806822","https://openalex.org/W2349475672","https://openalex.org/W2024308130","https://openalex.org/W4319991563","https://openalex.org/W2608649289","https://openalex.org/W4322734646","https://openalex.org/W573080457","https://openalex.org/W2392257266"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-08-04T08:18:43.703281","created_date":"2025-10-10T00:00:00"}
