{"id":"https://openalex.org/W3131996837","doi":"https://doi.org/10.1007/978-3-030-68790-8_39","title":"A Saliency-Based Technique for Advertisement Layout Optimisation to Predict Customers\u2019 Behaviour","display_name":"A Saliency-Based Technique for Advertisement Layout Optimisation to Predict Customers\u2019 Behaviour","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W3131996837","doi":"https://doi.org/10.1007/978-3-030-68790-8_39","mag":"3131996837"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-030-68790-8_39","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-68790-8_39","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://eprints.bournemouth.ac.uk/35890/1/Springer_Lecture_Notes_in_Computer_Science__Version_147_.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5032237013","display_name":"Alessandro Bruno","orcid":"https://orcid.org/0000-0003-0707-6131"},"institutions":[{"id":"https://openalex.org/I9300472","display_name":"Bournemouth University","ror":"https://ror.org/05wwcw481","country_code":"GB","type":"education","lineage":["https://openalex.org/I9300472"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Alessandro Bruno","raw_affiliation_strings":["National Centre for Computer Animation, Bournemouth University, Poole, UK"],"raw_orcid":"https://orcid.org/0000-0003-0707-6131","affiliations":[{"raw_affiliation_string":"National Centre for Computer Animation, Bournemouth University, Poole, UK","institution_ids":["https://openalex.org/I9300472"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5068258340","display_name":"St\u00e9phane Lancette","orcid":null},"institutions":[{"id":"https://openalex.org/I9300472","display_name":"Bournemouth University","ror":"https://ror.org/05wwcw481","country_code":"GB","type":"education","lineage":["https://openalex.org/I9300472"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"St\u00e9phane Lancette","raw_affiliation_strings":["National Centre for Computer Animation, Bournemouth University, Poole, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National Centre for Computer Animation, Bournemouth University, Poole, UK","institution_ids":["https://openalex.org/I9300472"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103033983","display_name":"Jinglu Zhang","orcid":"https://orcid.org/0000-0002-8708-9313"},"institutions":[{"id":"https://openalex.org/I9300472","display_name":"Bournemouth University","ror":"https://ror.org/05wwcw481","country_code":"GB","type":"education","lineage":["https://openalex.org/I9300472"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Jinglu Zhang","raw_affiliation_strings":["National Centre for Computer Animation, Bournemouth University, Poole, UK"],"raw_orcid":"https://orcid.org/0000-0002-8708-9313","affiliations":[{"raw_affiliation_string":"National Centre for Computer Animation, Bournemouth University, Poole, UK","institution_ids":["https://openalex.org/I9300472"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061871697","display_name":"Morgan Moore","orcid":null},"institutions":[{"id":"https://openalex.org/I9300472","display_name":"Bournemouth University","ror":"https://ror.org/05wwcw481","country_code":"GB","type":"education","lineage":["https://openalex.org/I9300472"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Morgan Moore","raw_affiliation_strings":["National Centre for Computer Animation, Bournemouth University, Poole, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National Centre for Computer Animation, Bournemouth University, Poole, UK","institution_ids":["https://openalex.org/I9300472"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049479243","display_name":"Ville P. Ward","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ville P. Ward","raw_affiliation_strings":["Shoppar Ltd., Plexal, Stratford London, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Shoppar Ltd., Plexal, Stratford London, UK","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5052361049","display_name":"Jian Chang","orcid":"https://orcid.org/0000-0003-4118-147X"},"institutions":[{"id":"https://openalex.org/I9300472","display_name":"Bournemouth University","ror":"https://ror.org/05wwcw481","country_code":"GB","type":"education","lineage":["https://openalex.org/I9300472"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Jian Chang","raw_affiliation_strings":["National Centre for Computer Animation, Bournemouth University, Poole, UK"],"raw_orcid":"https://orcid.org/0000-0003-4118-147X","affiliations":[{"raw_affiliation_string":"National Centre for Computer Animation, Bournemouth University, Poole, UK","institution_ids":["https://openalex.org/I9300472"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5032237013"],"corresponding_institution_ids":["https://openalex.org/I9300472"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":0.1909,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.46029769,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"495","last_page":"507"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11605","display_name":"Visual Attention and Saliency Detection","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11605","display_name":"Visual Attention and Saliency Detection","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9890000224113464,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11165","display_name":"Image and Video Quality Assessment","score":0.9807999730110168,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8514577150344849},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.39195993542671204},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.32255101203918457}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8514577150344849},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.39195993542671204},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.32255101203918457},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-030-68790-8_39","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-68790-8_39","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},{"id":"pmh:oai:eprints.bournemouth.ac.uk:35890","is_oa":true,"landing_page_url":"http://eprints.bournemouth.ac.uk/35890/1/Springer_Lecture_Notes_in_Computer_Science__Version_147_.pdf","pdf_url":"http://eprints.bournemouth.ac.uk/35890/1/Springer_Lecture_Notes_in_Computer_Science__Version_147_.pdf","source":{"id":"https://openalex.org/S4306400187","display_name":"Bournemouth University Research Online (Bournemouth University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I9300472","host_organization_name":"Bournemouth University","host_organization_lineage":["https://openalex.org/I9300472"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Conference or Workshop Item"}],"best_oa_location":{"id":"pmh:oai:eprints.bournemouth.ac.uk:35890","is_oa":true,"landing_page_url":"http://eprints.bournemouth.ac.uk/35890/1/Springer_Lecture_Notes_in_Computer_Science__Version_147_.pdf","pdf_url":"http://eprints.bournemouth.ac.uk/35890/1/Springer_Lecture_Notes_in_Computer_Science__Version_147_.pdf","source":{"id":"https://openalex.org/S4306400187","display_name":"Bournemouth University Research Online (Bournemouth University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I9300472","host_organization_name":"Bournemouth University","host_organization_lineage":["https://openalex.org/I9300472"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Conference or Workshop Item"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3131996837.pdf","grobid_xml":"https://content.openalex.org/works/W3131996837.grobid-xml"},"referenced_works_count":23,"referenced_works":["https://openalex.org/W1517086206","https://openalex.org/W2032007016","https://openalex.org/W2245000483","https://openalex.org/W2288572729","https://openalex.org/W2402982593","https://openalex.org/W2403280842","https://openalex.org/W2470139095","https://openalex.org/W2563972077","https://openalex.org/W2599712015","https://openalex.org/W2606124061","https://openalex.org/W2756464018","https://openalex.org/W2757028014","https://openalex.org/W2789937386","https://openalex.org/W2944633121","https://openalex.org/W2963037330","https://openalex.org/W2970837641","https://openalex.org/W2971164009","https://openalex.org/W2971195821","https://openalex.org/W2980780662","https://openalex.org/W2983005688","https://openalex.org/W3000370390","https://openalex.org/W3040422465","https://openalex.org/W3046641055"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1}],"updated_date":"2026-08-18T07:49:30.821534","created_date":"2025-10-10T00:00:00"}
