{"id":"https://openalex.org/W3088834293","doi":"https://doi.org/10.1007/978-3-030-60152-2_49","title":"The Study on How Influencer Marketing Can Motivate Consumer Through Interaction-Based Mobile Communication","display_name":"The Study on How Influencer Marketing Can Motivate Consumer Through Interaction-Based Mobile Communication","publication_year":2020,"publication_date":"2020-01-01","ids":{"openalex":"https://openalex.org/W3088834293","doi":"https://doi.org/10.1007/978-3-030-60152-2_49","mag":"3088834293"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-030-60152-2_49","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-60152-2_49","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088835545","display_name":"Kai\u2010Shuan Shen","orcid":"https://orcid.org/0000-0002-5112-9029"},"institutions":[{"id":"https://openalex.org/I85148518","display_name":"Fo Guang University","ror":"https://ror.org/046wjy580","country_code":"TW","type":"education","lineage":["https://openalex.org/I85148518"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Kai-Shuan Shen","raw_affiliation_strings":["Fo Guang University, Yilan County, Taiwan (R.O.C.)"],"affiliations":[{"raw_affiliation_string":"Fo Guang University, Yilan County, Taiwan (R.O.C.)","institution_ids":["https://openalex.org/I85148518"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5088835545"],"corresponding_institution_ids":["https://openalex.org/I85148518"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.22191659,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"652","last_page":"660"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9965000152587891,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.9965000152587891,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9751999974250793,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9688000082969666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/appeal","display_name":"Appeal","score":0.8352466821670532},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.6169852018356323},{"id":"https://openalex.org/keywords/mobile-phone","display_name":"Mobile phone","score":0.5824975371360779},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5311409831047058},{"id":"https://openalex.org/keywords/interdependence","display_name":"Interdependence","score":0.5199959874153137},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.49442219734191895},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4900304079055786},{"id":"https://openalex.org/keywords/hierarchy","display_name":"Hierarchy","score":0.43034279346466064},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4216150641441345},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.21191459894180298},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.13562175631523132},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.09236663579940796},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.09059515595436096},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.08845916390419006}],"concepts":[{"id":"https://openalex.org/C2778449503","wikidata":"https://www.wikidata.org/wiki/Q329777","display_name":"Appeal","level":2,"score":0.8352466821670532},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.6169852018356323},{"id":"https://openalex.org/C2777421447","wikidata":"https://www.wikidata.org/wiki/Q17517","display_name":"Mobile phone","level":2,"score":0.5824975371360779},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5311409831047058},{"id":"https://openalex.org/C185874996","wikidata":"https://www.wikidata.org/wiki/Q269699","display_name":"Interdependence","level":2,"score":0.5199959874153137},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.49442219734191895},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4900304079055786},{"id":"https://openalex.org/C31170391","wikidata":"https://www.wikidata.org/wiki/Q188619","display_name":"Hierarchy","level":2,"score":0.43034279346466064},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4216150641441345},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.21191459894180298},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.13562175631523132},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.09236663579940796},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.09059515595436096},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.08845916390419006},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-030-60152-2_49","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-60152-2_49","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W1525232459","https://openalex.org/W1999209397","https://openalex.org/W2064463061","https://openalex.org/W2801578089","https://openalex.org/W2886736973","https://openalex.org/W2899866965","https://openalex.org/W6615800155"],"related_works":["https://openalex.org/W4297998858","https://openalex.org/W3032906336","https://openalex.org/W2270327411","https://openalex.org/W4387516697","https://openalex.org/W2888161589","https://openalex.org/W4390684555","https://openalex.org/W2161479870","https://openalex.org/W4298012679","https://openalex.org/W4285058228","https://openalex.org/W2043283240"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
