{"id":"https://openalex.org/W3039066648","doi":"https://doi.org/10.1007/978-3-030-50791-6_2","title":"Econometric Modeling of Marketing Productivity for Service Sector","display_name":"Econometric Modeling of Marketing Productivity for Service Sector","publication_year":2020,"publication_date":"2020-01-01","ids":{"openalex":"https://openalex.org/W3039066648","doi":"https://doi.org/10.1007/978-3-030-50791-6_2","mag":"3039066648"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-030-50791-6_2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-50791-6_2","pdf_url":null,"source":{"id":"https://openalex.org/S2764905038","display_name":"Advances in intelligent systems and computing","issn_l":"2194-5357","issn":["2194-5357","2194-5365"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Intelligent Systems and Computing","raw_type":"book-chapter"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027240280","display_name":"Hanns de la Fuente\u2010Mella","orcid":"https://orcid.org/0000-0003-2564-8770"},"institutions":[{"id":"https://openalex.org/I130474213","display_name":"Pontificia Universidad Cat\u00f3lica de Valpara\u00edso","ror":"https://ror.org/02cafbr77","country_code":"CL","type":"education","lineage":["https://openalex.org/I130474213"]},{"id":"https://openalex.org/I4210116133","display_name":"Pontificial Catholic University of Valparaiso","ror":null,"country_code":"CL","type":null,"lineage":["https://openalex.org/I4210116133"]}],"countries":["CL"],"is_corresponding":true,"raw_author_name":"Hanns de la Fuente-Mella","raw_affiliation_strings":["Facultad de Ciencias Econ\u00f3micas y Administrativa, Pontificia Universidad Cat\u00f3lica de Valpara\u00edso, Avenida Brasil 2830, Valpara\u00edso, Chile","Facultad de Ciencias Econ\u00f3micas y Administrativa, Pontificia Universidad Cat\u00f3lica de Valpara\u00edso, Valpara\u00edso, Chile"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Facultad de Ciencias Econ\u00f3micas y Administrativa, Pontificia Universidad Cat\u00f3lica de Valpara\u00edso, Avenida Brasil 2830, Valpara\u00edso, Chile","institution_ids":["https://openalex.org/I4210116133"]},{"raw_affiliation_string":"Facultad de Ciencias Econ\u00f3micas y Administrativa, Pontificia Universidad Cat\u00f3lica de Valpara\u00edso, Valpara\u00edso, Chile","institution_ids":["https://openalex.org/I130474213"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5027240280"],"corresponding_institution_ids":["https://openalex.org/I130474213","https://openalex.org/I4210116133"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.1254386,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"11","last_page":"17"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9847000241279602,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9847000241279602,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9753999710083008,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12675","display_name":"Financial Reporting and Valuation Research","score":0.9473000168800354,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/productivity","display_name":"Productivity","score":0.7971032857894897},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6370221972465515},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.548588216304779},{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.5355119109153748},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.48310327529907227},{"id":"https://openalex.org/keywords/measure","display_name":"Measure (data warehouse)","score":0.4680110216140747},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.34789639711380005},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.249324768781662},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.1713758111000061},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.06319767236709595}],"concepts":[{"id":"https://openalex.org/C204983608","wikidata":"https://www.wikidata.org/wiki/Q2111958","display_name":"Productivity","level":2,"score":0.7971032857894897},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6370221972465515},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.548588216304779},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.5355119109153748},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.48310327529907227},{"id":"https://openalex.org/C2780009758","wikidata":"https://www.wikidata.org/wiki/Q6804172","display_name":"Measure (data warehouse)","level":2,"score":0.4680110216140747},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.34789639711380005},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.249324768781662},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1713758111000061},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.06319767236709595},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C139719470","wikidata":"https://www.wikidata.org/wiki/Q39680","display_name":"Macroeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-030-50791-6_2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-50791-6_2","pdf_url":null,"source":{"id":"https://openalex.org/S2764905038","display_name":"Advances in intelligent systems and computing","issn_l":"2194-5357","issn":["2194-5357","2194-5365"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Intelligent Systems and Computing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.6299999952316284}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W173150992","https://openalex.org/W570525778","https://openalex.org/W1500638971","https://openalex.org/W1532816059","https://openalex.org/W1975908777","https://openalex.org/W1994939780","https://openalex.org/W2003359494","https://openalex.org/W2010645561","https://openalex.org/W2014878447","https://openalex.org/W2015122548","https://openalex.org/W2021638366","https://openalex.org/W2049091867","https://openalex.org/W2070631858","https://openalex.org/W2094497974","https://openalex.org/W2132484255","https://openalex.org/W2193038455","https://openalex.org/W2204167898","https://openalex.org/W2329090731","https://openalex.org/W2334074323","https://openalex.org/W2988888598","https://openalex.org/W3122239287","https://openalex.org/W3125076105","https://openalex.org/W4242420374","https://openalex.org/W4292492728"],"related_works":["https://openalex.org/W4255837520","https://openalex.org/W2387011115","https://openalex.org/W4234808182","https://openalex.org/W4255628145","https://openalex.org/W2382043075","https://openalex.org/W2809151339","https://openalex.org/W2216913934","https://openalex.org/W2360673138","https://openalex.org/W2809370583","https://openalex.org/W2440403839"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}
