{"id":"https://openalex.org/W2996283756","doi":"https://doi.org/10.1007/978-3-030-36691-9_33","title":"Social Network Advertising Classification Based on Content Categories","display_name":"Social Network Advertising Classification Based on Content Categories","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W2996283756","doi":"https://doi.org/10.1007/978-3-030-36691-9_33","mag":"2996283756"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-030-36691-9_33","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-36691-9_33","pdf_url":null,"source":{"id":"https://openalex.org/S4210177767","display_name":"Lecture notes in business information processing","issn_l":"1865-1348","issn":["1865-1348","1865-1356"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Business Information Processing","raw_type":"book-chapter"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073968535","display_name":"Gustavo Nogueira de Sousa","orcid":"https://orcid.org/0000-0002-1517-3575"},"institutions":[{"id":"https://openalex.org/I4210148707","display_name":"Universidade Estadual do Maranh\u00e3o","ror":"https://ror.org/04ja5n907","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210148707"]}],"countries":["BR"],"is_corresponding":true,"raw_author_name":"Gustavo Nogueira de Sousa","raw_affiliation_strings":["Social CRM Research Center (SCRC), Leipzig, Germany","State University of Maranh\u00e3o, S\u00e3o Lu\u00eds, Brazil"],"raw_orcid":"https://orcid.org/0000-0002-1517-3575","affiliations":[{"raw_affiliation_string":"Social CRM Research Center (SCRC), Leipzig, Germany","institution_ids":[]},{"raw_affiliation_string":"State University of Maranh\u00e3o, S\u00e3o Lu\u00eds, Brazil","institution_ids":["https://openalex.org/I4210148707"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033041124","display_name":"Gustavo R. Almeida","orcid":"https://orcid.org/0000-0001-6894-8031"},"institutions":[{"id":"https://openalex.org/I1314665148","display_name":"Universidade Federal do Oeste do Par\u00e1","ror":"https://ror.org/04603xj85","country_code":"BR","type":"education","lineage":["https://openalex.org/I1314665148"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Gustavo R. Almeida","raw_affiliation_strings":["Engineering and Geoscience Institute, Federal University of Western Par\u00e1 (UFOPA), Santar\u00e9m, Brazil"],"raw_orcid":"https://orcid.org/0000-0001-6894-8031","affiliations":[{"raw_affiliation_string":"Engineering and Geoscience Institute, Federal University of Western Par\u00e1 (UFOPA), Santar\u00e9m, Brazil","institution_ids":["https://openalex.org/I1314665148"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5030362118","display_name":"F\u00e1bio M. F. Lobato","orcid":"https://orcid.org/0000-0002-6282-0368"},"institutions":[{"id":"https://openalex.org/I1314665148","display_name":"Universidade Federal do Oeste do Par\u00e1","ror":"https://ror.org/04603xj85","country_code":"BR","type":"education","lineage":["https://openalex.org/I1314665148"]},{"id":"https://openalex.org/I4210148707","display_name":"Universidade Estadual do Maranh\u00e3o","ror":"https://ror.org/04ja5n907","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210148707"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"F\u00e1bio Lobato","raw_affiliation_strings":["Engineering and Geoscience Institute, Federal University of Western Par\u00e1 (UFOPA), Santar\u00e9m, Brazil","State University of Maranh\u00e3o, S\u00e3o Lu\u00eds, Brazil"],"raw_orcid":"https://orcid.org/0000-0002-6282-0368","affiliations":[{"raw_affiliation_string":"Engineering and Geoscience Institute, Federal University of Western Par\u00e1 (UFOPA), Santar\u00e9m, Brazil","institution_ids":["https://openalex.org/I1314665148"]},{"raw_affiliation_string":"State University of Maranh\u00e3o, S\u00e3o Lu\u00eds, Brazil","institution_ids":["https://openalex.org/I4210148707"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5073968535"],"corresponding_institution_ids":["https://openalex.org/I4210148707"],"apc_list":null,"apc_paid":null,"fwci":5.9244,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.96392683,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"396","last_page":"404"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9833999872207642,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.957099974155426,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.687409520149231},{"id":"https://openalex.org/keywords/classifier","display_name":"Classifier (UML)","score":0.6700765490531921},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.625962495803833},{"id":"https://openalex.org/keywords/content-analysis","display_name":"Content analysis","score":0.4806741178035736},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.3637576699256897},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.35122090578079224},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.3401004672050476},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3086434602737427}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.687409520149231},{"id":"https://openalex.org/C95623464","wikidata":"https://www.wikidata.org/wiki/Q1096149","display_name":"Classifier (UML)","level":2,"score":0.6700765490531921},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.625962495803833},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.4806741178035736},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.3637576699256897},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.35122090578079224},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.3401004672050476},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3086434602737427},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-030-36691-9_33","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-36691-9_33","pdf_url":null,"source":{"id":"https://openalex.org/S4210177767","display_name":"Lecture notes in business information processing","issn_l":"1865-1348","issn":["1865-1348","1865-1356"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Business Information Processing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W2092316406","https://openalex.org/W2143250669","https://openalex.org/W2285252321","https://openalex.org/W2332818332","https://openalex.org/W2408631037","https://openalex.org/W2467039858","https://openalex.org/W2509365102","https://openalex.org/W2520361111","https://openalex.org/W2524727912","https://openalex.org/W2581274519","https://openalex.org/W2745238247","https://openalex.org/W2765464600","https://openalex.org/W2767084877","https://openalex.org/W2783527245","https://openalex.org/W2788086237","https://openalex.org/W2884936503","https://openalex.org/W2901753505","https://openalex.org/W2904193953","https://openalex.org/W2909732894","https://openalex.org/W2910879689"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W4306674287","https://openalex.org/W2384888906","https://openalex.org/W2961085424","https://openalex.org/W3200179079","https://openalex.org/W4249229055","https://openalex.org/W2556319748","https://openalex.org/W2512018286","https://openalex.org/W4310989423","https://openalex.org/W3158264953"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2020,"cited_by_count":4}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}
