{"id":"https://openalex.org/W2962012786","doi":"https://doi.org/10.1007/978-3-030-21905-5_20","title":"Product Placements by Micro and Macro Influencers on Instagram","display_name":"Product Placements by Micro and Macro Influencers on Instagram","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W2962012786","doi":"https://doi.org/10.1007/978-3-030-21905-5_20","mag":"2962012786"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-030-21905-5_20","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-21905-5_20","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5027901126","display_name":"Rachidatou Alassani","orcid":"https://orcid.org/0000-0001-6257-3232"},"institutions":[{"id":"https://openalex.org/I44260953","display_name":"Heinrich Heine University D\u00fcsseldorf","ror":"https://ror.org/024z2rq82","country_code":"DE","type":"education","lineage":["https://openalex.org/I44260953"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Rachidatou Alassani","raw_affiliation_strings":["Heinrich Heine University D\u00fcsseldorf, Universit\u00e4tsstr. 1, 40225, D\u00fcsseldorf, Germany"],"raw_orcid":"https://orcid.org/0000-0001-6257-3232","affiliations":[{"raw_affiliation_string":"Heinrich Heine University D\u00fcsseldorf, Universit\u00e4tsstr. 1, 40225, D\u00fcsseldorf, Germany","institution_ids":["https://openalex.org/I44260953"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5072635767","display_name":"Julia G\u00f6retz","orcid":"https://orcid.org/0000-0003-1680-7899"},"institutions":[{"id":"https://openalex.org/I44260953","display_name":"Heinrich Heine University D\u00fcsseldorf","ror":"https://ror.org/024z2rq82","country_code":"DE","type":"education","lineage":["https://openalex.org/I44260953"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Julia G\u00f6retz","raw_affiliation_strings":["Heinrich Heine University D\u00fcsseldorf, Universit\u00e4tsstr. 1, 40225, D\u00fcsseldorf, Germany"],"raw_orcid":"https://orcid.org/0000-0003-1680-7899","affiliations":[{"raw_affiliation_string":"Heinrich Heine University D\u00fcsseldorf, Universit\u00e4tsstr. 1, 40225, D\u00fcsseldorf, Germany","institution_ids":["https://openalex.org/I44260953"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":22.4376,"has_fulltext":false,"cited_by_count":46,"citation_normalized_percentile":{"value":0.9930158,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"251","last_page":"267"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.9969000220298767,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9789999723434448,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.9405454993247986},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.7339797019958496},{"id":"https://openalex.org/keywords/macro","display_name":"Macro","score":0.6904412508010864},{"id":"https://openalex.org/keywords/slogan","display_name":"Slogan","score":0.6335307359695435},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5617914795875549},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.546394944190979},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.47760507464408875},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.47587767243385315},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4734346866607666},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4386731684207916},{"id":"https://openalex.org/keywords/product-marketing","display_name":"Product marketing","score":0.4277377426624298},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"Marketing strategy","score":0.31989026069641113},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.23459839820861816},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.14974650740623474},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.11685144901275635},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.09534293413162231}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.9405454993247986},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.7339797019958496},{"id":"https://openalex.org/C166955791","wikidata":"https://www.wikidata.org/wiki/Q629579","display_name":"Macro","level":2,"score":0.6904412508010864},{"id":"https://openalex.org/C2780619561","wikidata":"https://www.wikidata.org/wiki/Q30515","display_name":"Slogan","level":3,"score":0.6335307359695435},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5617914795875549},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.546394944190979},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.47760507464408875},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.47587767243385315},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4734346866607666},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4386731684207916},{"id":"https://openalex.org/C2777350553","wikidata":"https://www.wikidata.org/wiki/Q5961771","display_name":"Product marketing","level":3,"score":0.4277377426624298},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.31989026069641113},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.23459839820861816},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.14974650740623474},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.11685144901275635},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09534293413162231},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-030-21905-5_20","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-21905-5_20","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.550000011920929,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W645348840","https://openalex.org/W1984695980","https://openalex.org/W2153222072","https://openalex.org/W2417988073","https://openalex.org/W2748757111","https://openalex.org/W2767461400","https://openalex.org/W2806678657","https://openalex.org/W2883933938","https://openalex.org/W3138550965","https://openalex.org/W4237751561","https://openalex.org/W4239317237","https://openalex.org/W4253048898","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W4377263552","https://openalex.org/W4372401701","https://openalex.org/W3020710577","https://openalex.org/W4377261641","https://openalex.org/W2607446648","https://openalex.org/W2981894583","https://openalex.org/W3139064098","https://openalex.org/W3003887579","https://openalex.org/W4386638791","https://openalex.org/W3000019026"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":13},{"year":2023,"cited_by_count":13},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
