{"id":"https://openalex.org/W2539381490","doi":"https://doi.org/10.1007/978-1-4939-6415-4_4","title":"SEO in the Age of Digital Transformation: What Every Business Leader Must Know","display_name":"SEO in the Age of Digital Transformation: What Every Business Leader Must Know","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2539381490","doi":"https://doi.org/10.1007/978-1-4939-6415-4_4","mag":"2539381490"},"language":"en","primary_location":{"id":"doi:10.1007/978-1-4939-6415-4_4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-1-4939-6415-4_4","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Google It","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015245594","display_name":"Trond Lyngb\u00f8","orcid":"https://orcid.org/0000-0003-2003-8594"},"institutions":[{"id":"https://openalex.org/I4210089800","display_name":"Blue Planet (Norway)","ror":"https://ror.org/008stff69","country_code":"NO","type":"company","lineage":["https://openalex.org/I4210089800"]}],"countries":["NO"],"is_corresponding":true,"raw_author_name":"Trond Lyngb\u00f8","raw_affiliation_strings":["Search Planet AS, Oslo, Norway"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Search Planet AS, Oslo, Norway","institution_ids":["https://openalex.org/I4210089800"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5015245594"],"corresponding_institution_ids":["https://openalex.org/I4210089800"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.15420228,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"189","last_page":"194"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12922","display_name":"Business and Economic Development","score":0.11259999871253967,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12922","display_name":"Business and Economic Development","score":0.11259999871253967,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/humanity","display_name":"Humanity","score":0.7036329507827759},{"id":"https://openalex.org/keywords/need-to-know","display_name":"Need to know","score":0.6000734567642212},{"id":"https://openalex.org/keywords/search-engine-optimization","display_name":"Search engine optimization","score":0.5630194544792175},{"id":"https://openalex.org/keywords/management","display_name":"Management","score":0.4688017964363098},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.4125685393810272},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.36309027671813965},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3584326505661011},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.24799546599388123},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.24645259976387024},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.15438255667686462},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.14197111129760742},{"id":"https://openalex.org/keywords/search-engine","display_name":"Search engine","score":0.1416599452495575},{"id":"https://openalex.org/keywords/law","display_name":"Law","score":0.11233910918235779},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.10004755854606628}],"concepts":[{"id":"https://openalex.org/C2780422510","wikidata":"https://www.wikidata.org/wiki/Q17027938","display_name":"Humanity","level":2,"score":0.7036329507827759},{"id":"https://openalex.org/C2778519782","wikidata":"https://www.wikidata.org/wiki/Q1974060","display_name":"Need to know","level":2,"score":0.6000734567642212},{"id":"https://openalex.org/C178218473","wikidata":"https://www.wikidata.org/wiki/Q180711","display_name":"Search engine optimization","level":3,"score":0.5630194544792175},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.4688017964363098},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.4125685393810272},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36309027671813965},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3584326505661011},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.24799546599388123},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.24645259976387024},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.15438255667686462},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.14197111129760742},{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.1416599452495575},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.11233910918235779},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.10004755854606628}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-1-4939-6415-4_4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-1-4939-6415-4_4","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Google It","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.46000000834465027}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2383552774","https://openalex.org/W2369613780","https://openalex.org/W2390120949","https://openalex.org/W2384237832","https://openalex.org/W2358247393","https://openalex.org/W2381199182","https://openalex.org/W2361406624","https://openalex.org/W2390750281","https://openalex.org/W2377568280","https://openalex.org/W2355191404"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-08-04T08:18:43.703281","created_date":"2025-10-10T00:00:00"}