{"id":"https://openalex.org/W4232120757","doi":"https://doi.org/10.1007/978-0-387-30440-3_319","title":"Marketing: Complexity Modeling, Theory and Applications in","display_name":"Marketing: Complexity Modeling, Theory and Applications in","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W4232120757","doi":"https://doi.org/10.1007/978-0-387-30440-3_319"},"language":"en","primary_location":{"id":"doi:10.1007/978-0-387-30440-3_319","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-0-387-30440-3_319","pdf_url":null,"source":{"id":"https://openalex.org/S4306509336","display_name":"Encyclopedia of Complexity and Systems Science","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Encyclopedia of Complexity and Systems Science","raw_type":"book-chapter"},"type":"reference-entry","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112014015","display_name":"Jacob Goldenberg","orcid":null},"institutions":[{"id":"https://openalex.org/I197251160","display_name":"Hebrew University of Jerusalem","ror":"https://ror.org/03qxff017","country_code":"IL","type":"education","lineage":["https://openalex.org/I197251160"]}],"countries":["IL"],"is_corresponding":false,"raw_author_name":"Jacob Goldenberg","raw_affiliation_strings":["School of Business Administration, Hebrew University, Jerusalem, Israel"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business Administration, Hebrew University, Jerusalem, Israel","institution_ids":["https://openalex.org/I197251160"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5110738285","display_name":"Daniel Shapira","orcid":null},"institutions":[{"id":"https://openalex.org/I124227911","display_name":"Ben-Gurion University of the Negev","ror":"https://ror.org/05tkyf982","country_code":"IL","type":"education","lineage":["https://openalex.org/I124227911"]}],"countries":["IL"],"is_corresponding":false,"raw_author_name":"Daniel Shapira","raw_affiliation_strings":["Department of Business Administration, Guilford Glazer School of Business and Management, Ben\u2013Gurion University, Beer Sheva, Israel"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, Guilford Glazer School of Business and Management, Ben\u2013Gurion University, Beer Sheva, Israel","institution_ids":["https://openalex.org/I124227911"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"5377","last_page":"5392"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11810","display_name":"Complex Systems and Decision Making","score":0.9894999861717224,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11810","display_name":"Complex Systems and Decision Making","score":0.9894999861717224,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9872999787330627,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14143","display_name":"Economic and Technological Innovation","score":0.9623000025749207,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.43232667446136475},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3468238115310669},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.32011520862579346}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.43232667446136475},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3468238115310669},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.32011520862579346}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-0-387-30440-3_319","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-0-387-30440-3_319","pdf_url":null,"source":{"id":"https://openalex.org/S4306509336","display_name":"Encyclopedia of Complexity and Systems Science","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Encyclopedia of Complexity and Systems Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4399999976158142,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W338733851","https://openalex.org/W1495750374","https://openalex.org/W1523518651","https://openalex.org/W1966431762","https://openalex.org/W1979058254","https://openalex.org/W1992554357","https://openalex.org/W2004512536","https://openalex.org/W2014144020","https://openalex.org/W2086202190","https://openalex.org/W2106616952","https://openalex.org/W2106805078","https://openalex.org/W2148590882","https://openalex.org/W2163841953","https://openalex.org/W2169616263","https://openalex.org/W4205781588","https://openalex.org/W4253543067"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2376932109","https://openalex.org/W2382290278","https://openalex.org/W2350741829","https://openalex.org/W2130043461","https://openalex.org/W2530322880","https://openalex.org/W3132716659"],"abstract_inverted_index":null,"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-07-15T18:14:33.161393","created_date":"2025-10-10T00:00:00"}