{"id":"https://openalex.org/W1524459042","doi":"https://doi.org/10.1007/3-540-47749-7_15","title":"Online Branding: An Antipodean Experience","display_name":"Online Branding: An Antipodean Experience","publication_year":2001,"publication_date":"2001-01-01","ids":{"openalex":"https://openalex.org/W1524459042","doi":"https://doi.org/10.1007/3-540-47749-7_15","mag":"1524459042"},"language":"en","primary_location":{"id":"doi:10.1007/3-540-47749-7_15","is_oa":false,"landing_page_url":"https://doi.org/10.1007/3-540-47749-7_15","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018492565","display_name":"Jack Yan","orcid":null},"institutions":[{"id":"https://openalex.org/I1302741095","display_name":"Statistics New Zealand","ror":"https://ror.org/055qjgz33","country_code":"NZ","type":"government","lineage":["https://openalex.org/I1302741095","https://openalex.org/I2802073567"]}],"countries":["NZ"],"is_corresponding":true,"raw_author_name":"Jack Yan","raw_affiliation_strings":["CEO, Jack Yan & Associates, 14-368, Wellington, 6041, New Zealand"],"affiliations":[{"raw_affiliation_string":"CEO, Jack Yan & Associates, 14-368, Wellington, 6041, New Zealand","institution_ids":["https://openalex.org/I1302741095"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5018492565"],"corresponding_institution_ids":["https://openalex.org/I1302741095"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.09383639,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"185","last_page":"202"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9916999936103821,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9916999936103821,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9764000177383423,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9571999907493591,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.6786870360374451},{"id":"https://openalex.org/keywords/capitalization","display_name":"Capitalization","score":0.5884612202644348},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.5854013562202454},{"id":"https://openalex.org/keywords/element","display_name":"Element (criminal law)","score":0.5205286741256714},{"id":"https://openalex.org/keywords/identity","display_name":"Identity (music)","score":0.5141565799713135},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5014543533325195},{"id":"https://openalex.org/keywords/intellectual-capital","display_name":"Intellectual capital","score":0.4760803282260895},{"id":"https://openalex.org/keywords/capital","display_name":"Capital (architecture)","score":0.46583548188209534},{"id":"https://openalex.org/keywords/per-capita","display_name":"Per capita","score":0.4500924050807953},{"id":"https://openalex.org/keywords/market-capitalization","display_name":"Market capitalization","score":0.42826399207115173},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3811977505683899},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.2917616069316864},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.24576902389526367},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.1806531548500061},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.16826793551445007},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.12194406986236572},{"id":"https://openalex.org/keywords/visual-arts","display_name":"Visual arts","score":0.1044774055480957},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.1028423011302948},{"id":"https://openalex.org/keywords/law","display_name":"Law","score":0.08228963613510132},{"id":"https://openalex.org/keywords/aesthetics","display_name":"Aesthetics","score":0.07685503363609314}],"concepts":[{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.6786870360374451},{"id":"https://openalex.org/C2779137862","wikidata":"https://www.wikidata.org/wiki/Q425951","display_name":"Capitalization","level":2,"score":0.5884612202644348},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.5854013562202454},{"id":"https://openalex.org/C200288055","wikidata":"https://www.wikidata.org/wiki/Q2621792","display_name":"Element (criminal law)","level":2,"score":0.5205286741256714},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.5141565799713135},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5014543533325195},{"id":"https://openalex.org/C2780838347","wikidata":"https://www.wikidata.org/wiki/Q1329252","display_name":"Intellectual capital","level":2,"score":0.4760803282260895},{"id":"https://openalex.org/C83646750","wikidata":"https://www.wikidata.org/wiki/Q193893","display_name":"Capital (architecture)","level":2,"score":0.46583548188209534},{"id":"https://openalex.org/C127598652","wikidata":"https://www.wikidata.org/wiki/Q558635","display_name":"Per capita","level":3,"score":0.4500924050807953},{"id":"https://openalex.org/C193445137","wikidata":"https://www.wikidata.org/wiki/Q471719","display_name":"Market capitalization","level":4,"score":0.42826399207115173},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3811977505683899},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.2917616069316864},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.24576902389526367},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1806531548500061},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.16826793551445007},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.12194406986236572},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.1044774055480957},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.1028423011302948},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.08228963613510132},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.07685503363609314},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C2780299701","wikidata":"https://www.wikidata.org/wiki/Q475000","display_name":"Stock market","level":3,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/3-540-47749-7_15","is_oa":false,"landing_page_url":"https://doi.org/10.1007/3-540-47749-7_15","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.87.2918","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.87.2918","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.jyanet.com/cap/2001/1019fe0.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","score":0.49000000953674316,"display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W277427885","https://openalex.org/W1502705486","https://openalex.org/W1530487374","https://openalex.org/W1576178585","https://openalex.org/W1971626375","https://openalex.org/W2001579773","https://openalex.org/W2158929402","https://openalex.org/W2287500276","https://openalex.org/W2467075473","https://openalex.org/W2938359646"],"related_works":["https://openalex.org/W4388027506","https://openalex.org/W4248247931","https://openalex.org/W609816608","https://openalex.org/W2600340978","https://openalex.org/W4376457357","https://openalex.org/W2084819719","https://openalex.org/W3168136668","https://openalex.org/W1963774539","https://openalex.org/W2931128190","https://openalex.org/W2615278284"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-04-05T17:49:38.594831","created_date":"2025-10-10T00:00:00"}
