{"id":"https://openalex.org/W1579544867","doi":"https://doi.org/10.1007/3-540-39205-x_83","title":"On Data Mining for Direct Marketing","display_name":"On Data Mining for Direct Marketing","publication_year":2007,"publication_date":"2007-07-21","ids":{"openalex":"https://openalex.org/W1579544867","doi":"https://doi.org/10.1007/3-540-39205-x_83","mag":"1579544867"},"language":"en","primary_location":{"id":"doi:10.1007/3-540-39205-x_83","is_oa":false,"landing_page_url":"https://doi.org/10.1007/3-540-39205-x_83","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014458978","display_name":"Chuangxin Ou","orcid":null},"institutions":[{"id":"https://openalex.org/I37796252","display_name":"Beijing University of Technology","ror":"https://ror.org/037b1pp87","country_code":"CN","type":"education","lineage":["https://openalex.org/I37796252"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Chuangxin Ou","raw_affiliation_strings":["Beijing Municipal Key Lab. of Multimedia & Intelligent Software Tech. School of Computer Science, Beijing University of Technology, China","Beijing Municipal Key Lab. of Multimedia & Intelligent Software Tech., School of Computer Science, Beijing University of Technology, China#TAB#"],"affiliations":[{"raw_affiliation_string":"Beijing Municipal Key Lab. of Multimedia & Intelligent Software Tech. School of Computer Science, Beijing University of Technology, China","institution_ids":["https://openalex.org/I37796252"]},{"raw_affiliation_string":"Beijing Municipal Key Lab. of Multimedia & Intelligent Software Tech., School of Computer Science, Beijing University of Technology, China#TAB#","institution_ids":["https://openalex.org/I37796252"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048621866","display_name":"Chunnian Liu","orcid":"https://orcid.org/0000-0002-8764-134X"},"institutions":[{"id":"https://openalex.org/I37796252","display_name":"Beijing University of Technology","ror":"https://ror.org/037b1pp87","country_code":"CN","type":"education","lineage":["https://openalex.org/I37796252"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chunnian Liu","raw_affiliation_strings":["Beijing Municipal Key Lab. of Multimedia & Intelligent Software Tech. School of Computer Science, Beijing University of Technology, China","Beijing Municipal Key Lab. of Multimedia & Intelligent Software Tech., School of Computer Science, Beijing University of Technology, China#TAB#"],"affiliations":[{"raw_affiliation_string":"Beijing Municipal Key Lab. of Multimedia & Intelligent Software Tech. School of Computer Science, Beijing University of Technology, China","institution_ids":["https://openalex.org/I37796252"]},{"raw_affiliation_string":"Beijing Municipal Key Lab. of Multimedia & Intelligent Software Tech., School of Computer Science, Beijing University of Technology, China#TAB#","institution_ids":["https://openalex.org/I37796252"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5068630053","display_name":"Jiajing Huang","orcid":"https://orcid.org/0000-0001-7235-9678"},"institutions":[{"id":"https://openalex.org/I37796252","display_name":"Beijing University of Technology","ror":"https://ror.org/037b1pp87","country_code":"CN","type":"education","lineage":["https://openalex.org/I37796252"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jiajing Huang","raw_affiliation_strings":["Beijing Municipal Key Lab. of Multimedia & Intelligent Software Tech. School of Computer Science, Beijing University of Technology, China","Beijing Municipal Key Lab. of Multimedia & Intelligent Software Tech., School of Computer Science, Beijing University of Technology, China#TAB#"],"affiliations":[{"raw_affiliation_string":"Beijing Municipal Key Lab. of Multimedia & Intelligent Software Tech. School of Computer Science, Beijing University of Technology, China","institution_ids":["https://openalex.org/I37796252"]},{"raw_affiliation_string":"Beijing Municipal Key Lab. of Multimedia & Intelligent Software Tech., School of Computer Science, Beijing University of Technology, China#TAB#","institution_ids":["https://openalex.org/I37796252"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022096691","display_name":"Ning Zhong","orcid":"https://orcid.org/0000-0001-7882-8340"},"institutions":[{"id":"https://openalex.org/I153470267","display_name":"Maebashi Institute of Technology","ror":"https://ror.org/01x05rm94","country_code":"JP","type":"education","lineage":["https://openalex.org/I153470267"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Ning Zhong","raw_affiliation_strings":["Dept. of Information Eng., Maebashi Institute of Technology, Japan","Dept. of Information Engineering, Maebashi Institute of Technology, Japan"],"affiliations":[{"raw_affiliation_string":"Dept. of Information Eng., Maebashi Institute of Technology, Japan","institution_ids":["https://openalex.org/I153470267"]},{"raw_affiliation_string":"Dept. of Information Engineering, Maebashi Institute of Technology, Japan","institution_ids":["https://openalex.org/I153470267"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5014458978"],"corresponding_institution_ids":["https://openalex.org/I37796252"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":32,"citation_normalized_percentile":{"value":0.11593028,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"491","last_page":"498"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11063","display_name":"Rough Sets and Fuzzy Logic","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/1703","display_name":"Computational Theory and Mathematics"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11063","display_name":"Rough Sets and Fuzzy Logic","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/1703","display_name":"Computational Theory and Mathematics"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13963","display_name":"Organizational Management and Leadership","score":0.98089998960495,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/database-marketing","display_name":"Database marketing","score":0.6224835515022278},{"id":"https://openalex.org/keywords/direct-marketing","display_name":"Direct marketing","score":0.5767012238502502},{"id":"https://openalex.org/keywords/business-intelligence","display_name":"Business intelligence","score":0.5434170365333557},{"id":"https://openalex.org/keywords/business-marketing","display_name":"Business marketing","score":0.521741509437561},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5192391872406006},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.4705125689506531},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.46746328473091125},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4112274646759033},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.40323933959007263},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.37773388624191284},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.3319106101989746},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.28128528594970703}],"concepts":[{"id":"https://openalex.org/C2779879191","wikidata":"https://www.wikidata.org/wiki/Q1924293","display_name":"Database marketing","level":4,"score":0.6224835515022278},{"id":"https://openalex.org/C536005652","wikidata":"https://www.wikidata.org/wiki/Q677073","display_name":"Direct marketing","level":2,"score":0.5767012238502502},{"id":"https://openalex.org/C2767350","wikidata":"https://www.wikidata.org/wiki/Q6662173","display_name":"Business intelligence","level":2,"score":0.5434170365333557},{"id":"https://openalex.org/C127107974","wikidata":"https://www.wikidata.org/wiki/Q350884","display_name":"Business marketing","level":3,"score":0.521741509437561},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5192391872406006},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4705125689506531},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.46746328473091125},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4112274646759033},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.40323933959007263},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.37773388624191284},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.3319106101989746},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.28128528594970703}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/3-540-39205-x_83","is_oa":false,"landing_page_url":"https://doi.org/10.1007/3-540-39205-x_83","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W142793689","https://openalex.org/W1545517623","https://openalex.org/W1557923305","https://openalex.org/W1989373239","https://openalex.org/W2073408697","https://openalex.org/W2090996319","https://openalex.org/W2142122609","https://openalex.org/W2168069606","https://openalex.org/W2169629944","https://openalex.org/W2500062327","https://openalex.org/W3022657129","https://openalex.org/W4232953319"],"related_works":["https://openalex.org/W2566315021","https://openalex.org/W2071501281","https://openalex.org/W124243558","https://openalex.org/W2023220374","https://openalex.org/W3033590581","https://openalex.org/W2091585086","https://openalex.org/W1980250626","https://openalex.org/W2008452156","https://openalex.org/W2088024042","https://openalex.org/W137137790"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
