{"id":"https://openalex.org/W2705854","doi":"https://doi.org/10.1007/3-540-28397-8_19","title":"The Number of Clusters in Market Segmentation","display_name":"The Number of Clusters in Market Segmentation","publication_year":2005,"publication_date":"2005-11-24","ids":{"openalex":"https://openalex.org/W2705854","doi":"https://doi.org/10.1007/3-540-28397-8_19","mag":"2705854"},"language":"en","primary_location":{"id":"doi:10.1007/3-540-28397-8_19","is_oa":false,"landing_page_url":"https://doi.org/10.1007/3-540-28397-8_19","pdf_url":null,"source":{"id":"https://openalex.org/S4210194094","display_name":"Studies in classification, data analysis, and knowledge organization","issn_l":"1431-8814","issn":["1431-8814","2198-3321"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studies in Classification, Data Analysis, and Knowledge Organization","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5077237272","display_name":"Ralf Wagner","orcid":"https://orcid.org/0000-0002-0220-2154"},"institutions":[{"id":"https://openalex.org/I20121455","display_name":"Bielefeld University","ror":"https://ror.org/02hpadn98","country_code":"DE","type":"education","lineage":["https://openalex.org/I20121455"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Ralf Wagner","raw_affiliation_strings":["Department of Business Administration and Economics, Bielefeld University, P.O. Box 100131, D-33615, Bielefeld, Germany"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration and Economics, Bielefeld University, P.O. Box 100131, D-33615, Bielefeld, Germany","institution_ids":["https://openalex.org/I20121455"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041279314","display_name":"S\u00f6ren W. Scholz","orcid":"https://orcid.org/0000-0001-6775-143X"},"institutions":[{"id":"https://openalex.org/I20121455","display_name":"Bielefeld University","ror":"https://ror.org/02hpadn98","country_code":"DE","type":"education","lineage":["https://openalex.org/I20121455"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"S\u00f6ren W. Scholz","raw_affiliation_strings":["Department of Business Administration and Economics, Bielefeld University, P.O. Box 100131, D-33615, Bielefeld, Germany"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration and Economics, Bielefeld University, P.O. Box 100131, D-33615, Bielefeld, Germany","institution_ids":["https://openalex.org/I20121455"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5087334039","display_name":"Reinhold Decker","orcid":"https://orcid.org/0000-0003-2972-6182"},"institutions":[{"id":"https://openalex.org/I20121455","display_name":"Bielefeld University","ror":"https://ror.org/02hpadn98","country_code":"DE","type":"education","lineage":["https://openalex.org/I20121455"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Reinhold Decker","raw_affiliation_strings":["Chair of Marketing,\n        Department of Business Administration and Economics, Bielefeld University, Universit\u00e4tsstr. 25, 33615, Bielefeld, Germany","Department of Business Administration and Economics, Bielefeld University, P.O. Box 100131, D-33615, Bielefeld, Germany"],"affiliations":[{"raw_affiliation_string":"Chair of Marketing,\n        Department of Business Administration and Economics, Bielefeld University, Universit\u00e4tsstr. 25, 33615, Bielefeld, Germany","institution_ids":["https://openalex.org/I20121455"]},{"raw_affiliation_string":"Department of Business Administration and Economics, Bielefeld University, P.O. Box 100131, D-33615, Bielefeld, Germany","institution_ids":["https://openalex.org/I20121455"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5077237272"],"corresponding_institution_ids":["https://openalex.org/I20121455"],"apc_list":null,"apc_paid":null,"fwci":5.0817,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.94117647,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"157","last_page":"176"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.9936000108718872,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10637","display_name":"Advanced Clustering Algorithms Research","score":0.9914000034332275,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cluster-analysis","display_name":"Cluster analysis","score":0.6954723596572876},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"Market segmentation","score":0.651104211807251},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6198387742042542},{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.5917826890945435},{"id":"https://openalex.org/keywords/artificial-neural-network","display_name":"Artificial neural network","score":0.5610553622245789},{"id":"https://openalex.org/keywords/segmentation","display_name":"Segmentation","score":0.5546193718910217},{"id":"https://openalex.org/keywords/jump","display_name":"Jump","score":0.5277602672576904},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.5217757821083069},{"id":"https://openalex.org/keywords/cluster","display_name":"Cluster (spacecraft)","score":0.505612850189209},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.5007996559143066},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.4290356934070587},{"id":"https://openalex.org/keywords/pattern-recognition","display_name":"Pattern recognition (psychology)","score":0.36353546380996704},{"id":"https://openalex.org/keywords/algorithm","display_name":"Algorithm","score":0.3555312156677246},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.3493415117263794},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.0802081823348999}],"concepts":[{"id":"https://openalex.org/C73555534","wikidata":"https://www.wikidata.org/wiki/Q622825","display_name":"Cluster analysis","level":2,"score":0.6954723596572876},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.651104211807251},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6198387742042542},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.5917826890945435},{"id":"https://openalex.org/C50644808","wikidata":"https://www.wikidata.org/wiki/Q192776","display_name":"Artificial neural network","level":2,"score":0.5610553622245789},{"id":"https://openalex.org/C89600930","wikidata":"https://www.wikidata.org/wiki/Q1423946","display_name":"Segmentation","level":2,"score":0.5546193718910217},{"id":"https://openalex.org/C2780695682","wikidata":"https://www.wikidata.org/wiki/Q4005959","display_name":"Jump","level":2,"score":0.5277602672576904},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5217757821083069},{"id":"https://openalex.org/C164866538","wikidata":"https://www.wikidata.org/wiki/Q367351","display_name":"Cluster (spacecraft)","level":2,"score":0.505612850189209},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.5007996559143066},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.4290356934070587},{"id":"https://openalex.org/C153180895","wikidata":"https://www.wikidata.org/wiki/Q7148389","display_name":"Pattern recognition (psychology)","level":2,"score":0.36353546380996704},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.3555312156677246},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.3493415117263794},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.0802081823348999},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/3-540-28397-8_19","is_oa":false,"landing_page_url":"https://doi.org/10.1007/3-540-28397-8_19","pdf_url":null,"source":{"id":"https://openalex.org/S4210194094","display_name":"Studies in classification, data analysis, and knowledge organization","issn_l":"1431-8814","issn":["1431-8814","2198-3321"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Studies in Classification, Data Analysis, and Knowledge Organization","raw_type":"book-chapter"},{"id":"pmh:oai:pub.librecat.org:2494911","is_oa":false,"landing_page_url":"https://pub.uni-bielefeld.de/record/2494911","pdf_url":null,"source":{"id":"https://openalex.org/S4306401671","display_name":"PUB \u2013 Publications at Bielefeld University (Bielefeld University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I20121455","host_organization_name":"Bielefeld University","host_organization_lineage":["https://openalex.org/I20121455"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Wagner R, Scholz S, Decker R. The Number of Clusters in Market Segmentation. In: Baier D, Decker R, Schmidt-Thieme L, eds. &lt;em&gt;Data Analysis and Decision Support&lt;/em&gt;. Berlin: Springer;  2005: 157-176.","raw_type":"info:eu-repo/semantics/bookPart"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":40,"referenced_works":["https://openalex.org/W109280845","https://openalex.org/W172752742","https://openalex.org/W183545305","https://openalex.org/W1499170180","https://openalex.org/W1517373976","https://openalex.org/W1544355022","https://openalex.org/W1583305213","https://openalex.org/W1596011571","https://openalex.org/W1604514855","https://openalex.org/W1886306325","https://openalex.org/W1964451961","https://openalex.org/W1970220521","https://openalex.org/W1973041621","https://openalex.org/W1973954862","https://openalex.org/W1975152892","https://openalex.org/W2002409000","https://openalex.org/W2008689893","https://openalex.org/W2009566340","https://openalex.org/W2013823531","https://openalex.org/W2018388286","https://openalex.org/W2037965136","https://openalex.org/W2071299594","https://openalex.org/W2071949631","https://openalex.org/W2071978833","https://openalex.org/W2085080020","https://openalex.org/W2085487226","https://openalex.org/W2090658088","https://openalex.org/W2109464129","https://openalex.org/W2119254562","https://openalex.org/W2124938353","https://openalex.org/W2150753219","https://openalex.org/W2169421621","https://openalex.org/W2331105570","https://openalex.org/W2416450879","https://openalex.org/W2490878716","https://openalex.org/W3015634246","https://openalex.org/W4233704721","https://openalex.org/W4238149895","https://openalex.org/W4249589601","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2592395359","https://openalex.org/W2045342254","https://openalex.org/W2535231171","https://openalex.org/W1501331687","https://openalex.org/W4255512592","https://openalex.org/W4205247302","https://openalex.org/W2468652214","https://openalex.org/W2501551404","https://openalex.org/W2326647871","https://openalex.org/W1504527458"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-04-04T16:13:02.066488","created_date":"2025-10-10T00:00:00"}
