{"id":"https://openalex.org/W1586119925","doi":"https://doi.org/10.1007/3-211-27283-6_47","title":"Exploring the Use and Measurement of Web Advertising: Korean Perception of U.S. State Tourism Organizations","display_name":"Exploring the Use and Measurement of Web Advertising: Korean Perception of U.S. State Tourism Organizations","publication_year":2005,"publication_date":"2005-11-10","ids":{"openalex":"https://openalex.org/W1586119925","doi":"https://doi.org/10.1007/3-211-27283-6_47","mag":"1586119925"},"language":"en","primary_location":{"id":"doi:10.1007/3-211-27283-6_47","is_oa":false,"landing_page_url":"https://doi.org/10.1007/3-211-27283-6_47","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information and Communication Technologies in Tourism 2005","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035075519","display_name":"JungKook Lee","orcid":null},"institutions":[{"id":"https://openalex.org/I219193219","display_name":"Purdue University West Lafayette","ror":"https://ror.org/02dqehb95","country_code":"US","type":"education","lineage":["https://openalex.org/I219193219"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"JungKook Lee","raw_affiliation_strings":["Department of Hospitality Management, Purdue University, USA"],"affiliations":[{"raw_affiliation_string":"Department of Hospitality Management, Purdue University, USA","institution_ids":["https://openalex.org/I219193219"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5013596110","display_name":"Juline E. Mills","orcid":null},"institutions":[{"id":"https://openalex.org/I219193219","display_name":"Purdue University West Lafayette","ror":"https://ror.org/02dqehb95","country_code":"US","type":"education","lineage":["https://openalex.org/I219193219"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Juline E. Mills","raw_affiliation_strings":["Department of Hospitality Management, Purdue University, USA"],"affiliations":[{"raw_affiliation_string":"Department of Hospitality Management, Purdue University, USA","institution_ids":["https://openalex.org/I219193219"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5035075519"],"corresponding_institution_ids":["https://openalex.org/I219193219"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0568717,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"519","last_page":"530"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tourism","display_name":"Tourism","score":0.7935832738876343},{"id":"https://openalex.org/keywords/confirmatory-factor-analysis","display_name":"Confirmatory factor analysis","score":0.7278705835342407},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6812951564788818},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.6504260301589966},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.5524955987930298},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4910409450531006},{"id":"https://openalex.org/keywords/state","display_name":"State (computer science)","score":0.4588525891304016},{"id":"https://openalex.org/keywords/destination-marketing","display_name":"Destination marketing","score":0.4183329939842224},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.40512463450431824},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.36937570571899414},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.28518450260162354},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.28382036089897156},{"id":"https://openalex.org/keywords/destinations","display_name":"Destinations","score":0.14207813143730164}],"concepts":[{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.7935832738876343},{"id":"https://openalex.org/C40722632","wikidata":"https://www.wikidata.org/wiki/Q5160137","display_name":"Confirmatory factor analysis","level":3,"score":0.7278705835342407},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6812951564788818},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6504260301589966},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5524955987930298},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4910409450531006},{"id":"https://openalex.org/C48103436","wikidata":"https://www.wikidata.org/wiki/Q599031","display_name":"State (computer science)","level":2,"score":0.4588525891304016},{"id":"https://openalex.org/C2992285103","wikidata":"https://www.wikidata.org/wiki/Q3689421","display_name":"Destination marketing","level":4,"score":0.4183329939842224},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.40512463450431824},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.36937570571899414},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.28518450260162354},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.28382036089897156},{"id":"https://openalex.org/C2776687071","wikidata":"https://www.wikidata.org/wiki/Q5265193","display_name":"Destinations","level":3,"score":0.14207813143730164},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.0},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/3-211-27283-6_47","is_oa":false,"landing_page_url":"https://doi.org/10.1007/3-211-27283-6_47","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information and Communication Technologies in Tourism 2005","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Decent work and economic growth","score":0.7799999713897705,"id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W74240282","https://openalex.org/W1555512354","https://openalex.org/W1592262301","https://openalex.org/W1600778203","https://openalex.org/W1770423734","https://openalex.org/W1878261120","https://openalex.org/W1967755102","https://openalex.org/W2011642048","https://openalex.org/W2037261083","https://openalex.org/W2047770573","https://openalex.org/W2058300759","https://openalex.org/W2072245003","https://openalex.org/W2160154797","https://openalex.org/W2286704380","https://openalex.org/W2472282145","https://openalex.org/W6635672374"],"related_works":["https://openalex.org/W4285213959","https://openalex.org/W2904003081","https://openalex.org/W2385721021","https://openalex.org/W126662069","https://openalex.org/W1965085721","https://openalex.org/W2110740376","https://openalex.org/W2509729113","https://openalex.org/W2734236000","https://openalex.org/W2363289403","https://openalex.org/W2069869509"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}