{"id":"https://openalex.org/W1485890462","doi":"https://doi.org/10.1007/11495772_31","title":"A General Framework of Targeted Marketing","display_name":"A General Framework of Targeted Marketing","publication_year":2005,"publication_date":"2005-01-01","ids":{"openalex":"https://openalex.org/W1485890462","doi":"https://doi.org/10.1007/11495772_31","mag":"1485890462"},"language":"en","primary_location":{"id":"doi:10.1007/11495772_31","is_oa":false,"landing_page_url":"https://doi.org/10.1007/11495772_31","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079270412","display_name":"Jiajin Huang","orcid":"https://orcid.org/0000-0002-7495-3440"},"institutions":[{"id":"https://openalex.org/I37796252","display_name":"Beijing University of Technology","ror":"https://ror.org/037b1pp87","country_code":"CN","type":"education","lineage":["https://openalex.org/I37796252"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Jiajin Huang","raw_affiliation_strings":["Multimedia and Intelligent Software Technology Beijing Municipal Key Laboratory, College of Computer Science and Technology, Beijing University of Technology, Beijing, P.R. China","Multimedia and Intelligent Software Technology Beijing Municipal Key Laboratory, College of Computer Science and Technology, Beijing University of Technology, Beijing, P.R. China#TAB#"],"affiliations":[{"raw_affiliation_string":"Multimedia and Intelligent Software Technology Beijing Municipal Key Laboratory, College of Computer Science and Technology, Beijing University of Technology, Beijing, P.R. China","institution_ids":["https://openalex.org/I37796252"]},{"raw_affiliation_string":"Multimedia and Intelligent Software Technology Beijing Municipal Key Laboratory, College of Computer Science and Technology, Beijing University of Technology, Beijing, P.R. China#TAB#","institution_ids":["https://openalex.org/I37796252"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022096691","display_name":"Ning Zhong","orcid":"https://orcid.org/0000-0001-7882-8340"},"institutions":[{"id":"https://openalex.org/I153470267","display_name":"Maebashi Institute of Technology","ror":"https://ror.org/01x05rm94","country_code":"JP","type":"education","lineage":["https://openalex.org/I153470267"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Ning Zhong","raw_affiliation_strings":["Department of Information Engineering, Maebashi Institute of Technology, Maebashi-City, Japan"],"affiliations":[{"raw_affiliation_string":"Department of Information Engineering, Maebashi Institute of Technology, Maebashi-City, Japan","institution_ids":["https://openalex.org/I153470267"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063696855","display_name":"Yiyu Yao","orcid":"https://orcid.org/0000-0001-6502-6226"},"institutions":[{"id":"https://openalex.org/I194028371","display_name":"University of Regina","ror":"https://ror.org/03dzc0485","country_code":"CA","type":"education","lineage":["https://openalex.org/I194028371"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Y. Y. Yao","raw_affiliation_strings":["Department of Computer Science, University of Regina, Regina, Saskatchewan, Canada","Department of Computer Science, University of Regina, Regina, Saskatchewan, Canada#TAB#"],"affiliations":[{"raw_affiliation_string":"Department of Computer Science, University of Regina, Regina, Saskatchewan, Canada","institution_ids":["https://openalex.org/I194028371"]},{"raw_affiliation_string":"Department of Computer Science, University of Regina, Regina, Saskatchewan, Canada#TAB#","institution_ids":["https://openalex.org/I194028371"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103012057","display_name":"Chunnian Liu","orcid":"https://orcid.org/0000-0002-4092-0253"},"institutions":[{"id":"https://openalex.org/I37796252","display_name":"Beijing University of Technology","ror":"https://ror.org/037b1pp87","country_code":"CN","type":"education","lineage":["https://openalex.org/I37796252"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chunnian Liu","raw_affiliation_strings":["Multimedia and Intelligent Software Technology Beijing Municipal Key Laboratory, College of Computer Science and Technology, Beijing University of Technology, Beijing, P.R. China","Multimedia and Intelligent Software Technology Beijing Municipal Key Laboratory, College of Computer Science and Technology, Beijing University of Technology, Beijing, P.R. China#TAB#"],"affiliations":[{"raw_affiliation_string":"Multimedia and Intelligent Software Technology Beijing Municipal Key Laboratory, College of Computer Science and Technology, Beijing University of Technology, Beijing, P.R. China","institution_ids":["https://openalex.org/I37796252"]},{"raw_affiliation_string":"Multimedia and Intelligent Software Technology Beijing Municipal Key Laboratory, College of Computer Science and Technology, Beijing University of Technology, Beijing, P.R. China#TAB#","institution_ids":["https://openalex.org/I37796252"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5079270412"],"corresponding_institution_ids":["https://openalex.org/I37796252"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":1.6771,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.84813499,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"197","last_page":"203"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9958000183105469,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9958000183105469,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.994700014591217,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9894000291824341,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6968255639076233},{"id":"https://openalex.org/keywords/customer-lifetime-value","display_name":"Customer lifetime value","score":0.6021712422370911},{"id":"https://openalex.org/keywords/database-marketing","display_name":"Database marketing","score":0.5511524081230164},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"Marketing strategy","score":0.4609537422657013},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.45831865072250366},{"id":"https://openalex.org/keywords/profit","display_name":"Profit (economics)","score":0.4308057725429535},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.40541791915893555},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.3748486042022705},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.3340228199958801},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.23349687457084656},{"id":"https://openalex.org/keywords/customer-retention","display_name":"Customer retention","score":0.22015637159347534},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.13206955790519714},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.11590355634689331},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.09770822525024414},{"id":"https://openalex.org/keywords/service-quality","display_name":"Service quality","score":0.06357136368751526}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6968255639076233},{"id":"https://openalex.org/C130721881","wikidata":"https://www.wikidata.org/wiki/Q1146253","display_name":"Customer lifetime value","level":5,"score":0.6021712422370911},{"id":"https://openalex.org/C2779879191","wikidata":"https://www.wikidata.org/wiki/Q1924293","display_name":"Database marketing","level":4,"score":0.5511524081230164},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4609537422657013},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.45831865072250366},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.4308057725429535},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.40541791915893555},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.3748486042022705},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.3340228199958801},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.23349687457084656},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.22015637159347534},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.13206955790519714},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.11590355634689331},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.09770822525024414},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.06357136368751526}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/11495772_31","is_oa":false,"landing_page_url":"https://doi.org/10.1007/11495772_31","pdf_url":null,"source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W57327068","https://openalex.org/W187557743","https://openalex.org/W199403202","https://openalex.org/W208128215","https://openalex.org/W1552211698","https://openalex.org/W2043403353","https://openalex.org/W2090996319","https://openalex.org/W2110325612","https://openalex.org/W2137728971","https://openalex.org/W2140190241","https://openalex.org/W2151481988","https://openalex.org/W2298168480","https://openalex.org/W2489001808","https://openalex.org/W4205128916","https://openalex.org/W6736887215"],"related_works":["https://openalex.org/W2075262600","https://openalex.org/W2052342769","https://openalex.org/W4362697808","https://openalex.org/W2189498784","https://openalex.org/W4388185474","https://openalex.org/W2355493383","https://openalex.org/W2072020059","https://openalex.org/W2573742452","https://openalex.org/W2059014016","https://openalex.org/W4293107263"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
