{"id":"https://openalex.org/W1990464659","doi":"https://doi.org/10.1002/asi.4630330504","title":"Marketing Research in the Scientific and Technical Information Services Industry: Development and Future Directions","display_name":"Marketing Research in the Scientific and Technical Information Services Industry: Development and Future Directions","publication_year":1982,"publication_date":"1982-09-01","ids":{"openalex":"https://openalex.org/W1990464659","doi":"https://doi.org/10.1002/asi.4630330504","mag":"1990464659"},"language":"en","primary_location":{"id":"doi:10.1002/asi.4630330504","is_oa":false,"landing_page_url":"https://doi.org/10.1002/asi.4630330504","pdf_url":null,"source":{"id":"https://openalex.org/S4210220780","display_name":"Journal of the American Society for Information Science","issn_l":"0002-8231","issn":["0002-8231","1097-4571"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the American Society for Information Science","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037597118","display_name":"Robert J. Thomas","orcid":"https://orcid.org/0000-0001-5256-3313"},"institutions":[{"id":"https://openalex.org/I79576946","display_name":"University of Pennsylvania","ror":"https://ror.org/00b30xv10","country_code":"US","type":"education","lineage":["https://openalex.org/I79576946"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Robert J. Thomas","raw_affiliation_strings":["The Wharton School, University of Pennsylvania, Philadelphia, PA 19104","The Wharton School , University of Pennsylvania , Philadelphia , PA , 19104"],"affiliations":[{"raw_affiliation_string":"The Wharton School, University of Pennsylvania, Philadelphia, PA 19104","institution_ids":["https://openalex.org/I79576946"]},{"raw_affiliation_string":"The Wharton School , University of Pennsylvania , Philadelphia , PA , 19104","institution_ids":["https://openalex.org/I79576946"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5037597118"],"corresponding_institution_ids":["https://openalex.org/I79576946"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.21149144,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"33","issue":"5","first_page":"265","last_page":"269"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11675","display_name":"Open Source Software Innovations","score":0.988099992275238,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11675","display_name":"Open Source Software Innovations","score":0.988099992275238,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.982200026512146,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9729999899864197,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/government","display_name":"Government (linguistics)","score":0.5980891585350037},{"id":"https://openalex.org/keywords/unit","display_name":"Unit (ring theory)","score":0.5788882970809937},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.49256330728530884},{"id":"https://openalex.org/keywords/focus","display_name":"Focus (optics)","score":0.47816190123558044},{"id":"https://openalex.org/keywords/trace","display_name":"TRACE (psycholinguistics)","score":0.4668126106262207},{"id":"https://openalex.org/keywords/information-system","display_name":"Information system","score":0.4627732038497925},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.454193651676178},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4530264735221863},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.3876339793205261},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.3273162841796875},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.2965625524520874},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.24338051676750183},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.08918392658233643}],"concepts":[{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.5980891585350037},{"id":"https://openalex.org/C122637931","wikidata":"https://www.wikidata.org/wiki/Q118084","display_name":"Unit (ring theory)","level":2,"score":0.5788882970809937},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.49256330728530884},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.47816190123558044},{"id":"https://openalex.org/C75291252","wikidata":"https://www.wikidata.org/wiki/Q1315756","display_name":"TRACE (psycholinguistics)","level":2,"score":0.4668126106262207},{"id":"https://openalex.org/C180198813","wikidata":"https://www.wikidata.org/wiki/Q121182","display_name":"Information system","level":2,"score":0.4627732038497925},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.454193651676178},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4530264735221863},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3876339793205261},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3273162841796875},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2965625524520874},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.24338051676750183},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.08918392658233643},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1002/asi.4630330504","is_oa":false,"landing_page_url":"https://doi.org/10.1002/asi.4630330504","pdf_url":null,"source":{"id":"https://openalex.org/S4210220780","display_name":"Journal of the American Society for Information Science","issn_l":"0002-8231","issn":["0002-8231","1097-4571"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the American Society for Information Science","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.49000000953674316,"id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":28,"referenced_works":["https://openalex.org/W189291605","https://openalex.org/W197225201","https://openalex.org/W237061145","https://openalex.org/W248849096","https://openalex.org/W265031693","https://openalex.org/W278253389","https://openalex.org/W1546532067","https://openalex.org/W1596001246","https://openalex.org/W1601292747","https://openalex.org/W1963746122","https://openalex.org/W1980355326","https://openalex.org/W2002731617","https://openalex.org/W2012008544","https://openalex.org/W2017786896","https://openalex.org/W2023172553","https://openalex.org/W2037169133","https://openalex.org/W2040728425","https://openalex.org/W2042911406","https://openalex.org/W2054667636","https://openalex.org/W2068722948","https://openalex.org/W2080503833","https://openalex.org/W2092794328","https://openalex.org/W2769088429","https://openalex.org/W4243321193","https://openalex.org/W4243474025","https://openalex.org/W4286800041","https://openalex.org/W4300313809","https://openalex.org/W6607974806"],"related_works":["https://openalex.org/W2131958170","https://openalex.org/W2061122711","https://openalex.org/W2273754158","https://openalex.org/W4247954915","https://openalex.org/W2336747664","https://openalex.org/W2357130048","https://openalex.org/W611386996","https://openalex.org/W4206605161","https://openalex.org/W2092234295","https://openalex.org/W2528363695"],"abstract_inverted_index":{"Abstract":[0],"The":[1],"general":[2],"availability":[3],"of":[4,20,29,39,83,88,93],"government\u2010sponsored":[5],"studies":[6,53,62],"on":[7],"scientific":[8],"and":[9,60],"technical":[10],"information":[11],"(STI)":[12],"provides":[13],"an":[14],"opportunity":[15],"to":[16],"trace":[17],"the":[18,81,91],"development":[19],"\u201cmarketing":[21],"research\u201d":[22],"in":[23],"a":[24,37,84],"specific":[25],"industry.":[26],"A":[27],"review":[28],"this":[30],"research":[31,58,67,95],"tradition":[32],"revealed":[33],"two":[34],"major":[35],"orientations;":[36],"series":[38],"\u201cuser\u201d\u2010oriented":[40],"studies,":[41],"followed":[42],"by":[43],"\u201csystems\u201d\u2010oriented":[44],"studies.":[45],"It":[46],"is":[47,77],"suggested":[48],"that":[49],"traditional":[50],"STI":[51,70],"user":[52],"may":[54,63],"have":[55,64],"produced":[56,65],"\u201cmyopic\u201d":[57],"results,":[59],"systems":[61],"\u201cmacropic\u201d":[66],"results":[68],"for":[69],"policy":[71],"decisions.":[72],"An":[73],"emerging":[74],"\u201cmanagerial\u201d":[75],"orientation":[76],"identified":[78],"which":[79],"espouses":[80],"definition":[82],"more":[85],"meaningful":[86],"unit":[87],"analysis":[89],"as":[90],"focus":[92],"future":[94],"efforts.":[96]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}