{"id":"https://openalex.org/W99790704","doi":"https://doi.org/10.1007/978-3-8349-6006-1_11","title":"Game Outcome and In-Game Advertising Effects","display_name":"Game Outcome and In-Game Advertising Effects","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W99790704","doi":"https://doi.org/10.1007/978-3-8349-6006-1_11","mag":"99790704"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-8349-6006-1_11","doi":"https://doi.org/10.1007/978-3-8349-6006-1_11","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-6006-1_11","pdf_url":null,"source":{"id":"https://openalex.org/S4306463307","display_name":"Gabler eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Advertising Research (Vol. 1)","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4241593147","display_name":"Advances in Advertising Research (Vol. 1)"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5008058903","display_name":"Gunnar Mau","orcid":"https://orcid.org/0000-0002-4321-8232","observed_orcids":["https://orcid.org/0000-0002-4321-8232"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Gunnar Mau","raw_affiliation_strings":["Shoppermetrics Hamburg, Hamburg, Germany","Shoppermetrics Hamburg"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Shoppermetrics Hamburg, Hamburg, Germany","institution_ids":[]},{"raw_affiliation_string":"Shoppermetrics Hamburg","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005093464","display_name":"G\u00fcnter Silberer","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I74656192","display_name":"University of G\u00f6ttingen","ror":"https://ror.org/01y9bpm73","country_code":"DE","type":"education","lineage":["https://openalex.org/I74656192"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"G\u00fcnter Silberer","raw_affiliation_strings":["University of G\u00f6ttingen, G\u00f6ttingen, Germany","University of G\u00f3ttingen"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of G\u00f6ttingen, G\u00f6ttingen, Germany","institution_ids":["https://openalex.org/I74656192"]},{"raw_affiliation_string":"University of G\u00f3ttingen","institution_ids":["https://openalex.org/I74656192"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5002504521","display_name":"Janin G\u00f6decke","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I74656192","display_name":"University of G\u00f6ttingen","ror":"https://ror.org/01y9bpm73","country_code":"DE","type":"education","lineage":["https://openalex.org/I74656192"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Janin G\u00f6decke","raw_affiliation_strings":["University of G\u00f6ttingen, G\u00f6ttingen, Germany","University of G\u00f3ttingen"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of G\u00f6ttingen, G\u00f6ttingen, Germany","institution_ids":["https://openalex.org/I74656192"]},{"raw_affiliation_string":"University of G\u00f3ttingen","institution_ids":["https://openalex.org/I74656192"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.1574,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.92901048,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":87,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"159","last_page":"170"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.6830999851226807,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.6830999851226807,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.18970000743865967,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.03849999979138374,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/in-game-advertising","display_name":"in-game advertising","score":0.9520000219345093},{"id":"https://openalex.org/keywords/match-outcome","display_name":"match outcome","score":0.6990000009536743},{"id":"https://openalex.org/keywords/video-games","display_name":"video games","score":0.7900000214576721},{"id":"https://openalex.org/keywords/video-game-industry","display_name":"video game industry","score":0.6740000247955322},{"id":"https://openalex.org/keywords/advertising-effects","display_name":"advertising effects","score":0.6819999814033508},{"id":"https://openalex.org/keywords/game-sales","display_name":"game sales","score":0.42100000381469727},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.41600000858306885}],"concepts":[{"id":"https://openalex.org/C2778097690","wikidata":"https://www.wikidata.org/wiki/Q5413797","display_name":"Euros","level":2,"score":0.7782033681869507},{"id":"https://openalex.org/C154775046","wikidata":"https://www.wikidata.org/wiki/Q188","display_name":"German","level":2,"score":0.6527491211891174},{"id":"https://openalex.org/C3020701032","wikidata":"https://www.wikidata.org/wiki/Q7889","display_name":"Computer game","level":2,"score":0.6413914561271667},{"id":"https://openalex.org/C3018412434","wikidata":"https://www.wikidata.org/wiki/Q7889","display_name":"Video game","level":2,"score":0.4978349208831787},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4904458224773407},{"id":"https://openalex.org/C41826821","wikidata":"https://www.wikidata.org/wiki/Q844005","display_name":"Game Developer","level":3,"score":0.47011271119117737},{"id":"https://openalex.org/C148220186","wikidata":"https://www.wikidata.org/wiki/Q7111912","display_name":"Outcome (game theory)","level":2,"score":0.4557180106639862},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.31897222995758057},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2653542160987854},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.24773159623146057},{"id":"https://openalex.org/C503285160","wikidata":"https://www.wikidata.org/wiki/Q858057","display_name":"Game design","level":2,"score":0.23983129858970642},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.23386693000793457},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.18387392163276672},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.127448171377182},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.1200265884399414},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.07487565279006958},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-8349-6006-1_11","doi":"https://doi.org/10.1007/978-3-8349-6006-1_11","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-8349-6006-1_11","pdf_url":null,"source":{"id":"https://openalex.org/S4306463307","display_name":"Gabler eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Advertising Research (Vol. 1)","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W29612428","https://openalex.org/W145138337","https://openalex.org/W176679781","https://openalex.org/W623187634","https://openalex.org/W1484035721","https://openalex.org/W1662240627","https://openalex.org/W1866516466","https://openalex.org/W1963794614","https://openalex.org/W1999838077","https://openalex.org/W2000884844","https://openalex.org/W2001939949","https://openalex.org/W2010939952","https://openalex.org/W2023470106","https://openalex.org/W2025550180","https://openalex.org/W2028462504","https://openalex.org/W2040257798","https://openalex.org/W2057172983","https://openalex.org/W2074005469","https://openalex.org/W2213697076","https://openalex.org/W2228885767","https://openalex.org/W2322488772","https://openalex.org/W2330870552","https://openalex.org/W2416461671","https://openalex.org/W2501397991","https://openalex.org/W2586677230","https://openalex.org/W2619136907","https://openalex.org/W3017347474"],"related_works":["https://openalex.org/W2806229059","https://openalex.org/W4240890701","https://openalex.org/W2487851038","https://openalex.org/W2810161688","https://openalex.org/W3212006957","https://openalex.org/W2492693782","https://openalex.org/W3108285479","https://openalex.org/W9119792","https://openalex.org/W7219842564","https://openalex.org/W6998423219"],"abstract_inverted_index":{"Although":[0],"the":[1,26,34,58,79],"computer":[2,35,65],"game":[3,14,36,66],"industry":[4,28,67],"celebrated":[5],"its":[6,12,87],"50th":[7],"birthday":[8],"in":[9,47,49,72,86],"2008":[10],"with":[11,40],"first":[13],"\u201cTennis":[15],"for":[16],"Two\u201d":[17],",":[18],"it":[19,92],"shows":[20],"no":[21],"signs":[22],"of":[23,43,54,74],"aging.":[24],"While":[25],"film":[27],"is":[29,38,82],"facing":[30],"a":[31,41],"considerable":[32],"decline,":[33],"sector":[37],"booming":[39],"turnover":[42,73],"2.29":[44],"bn.":[45],"euros":[46],"Germany":[48],"2007":[50],"and":[51],"an":[52,70],"increase":[53,71],"29%":[55],"compared":[56,89],"to":[57,90],"previous":[59],"year":[60],"(BIU":[61],"2008).":[62],"The":[63],"American":[64],"even":[68],"recorded":[69],"43%":[75],"last":[76],"year.":[77],"As":[78],"German":[80],"market":[81],"still":[83],"very":[84],"much":[85],"infancy":[88],"England,":[91],"seems":[93],"likely":[94],"that":[95],"sales":[96],"will":[97],"rocket":[98],"here,":[99],"too":[100],"(PricewaterhouseCoopers":[101],"2006).":[102]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
