{"id":"https://openalex.org/W99536306","doi":null,"title":"Business Role Schema Effects: Exploration of Information Processing in the Perception of Values Advocacy Advertising","display_name":"Business Role Schema Effects: Exploration of Information Processing in the Perception of Values Advocacy Advertising","publication_year":2008,"publication_date":"2008-01-01","ids":{"openalex":"https://openalex.org/W99536306","mag":"99536306"},"language":"en","primary_location":{"id":"mag:99536306","doi":null,"is_oa":false,"landing_page_url":"https://trace.tennessee.edu/cgi/viewcontent.cgi?article=1525&context=utk_graddiss","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5009813956","display_name":"Yoon-Joo Lee","orcid":"https://orcid.org/0000-0002-2697-3690","observed_orcids":["https://orcid.org/0000-0002-2697-3690"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Yoon-Joo Lee","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-2697-3690","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5009813956"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.22579999268054962,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.22579999268054962,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10314","display_name":"Social and Intergroup Psychology","score":0.15950000286102295,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.1363999992609024,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/information-processing","display_name":"information processing","score":0.824999988079071},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.6600000262260437},{"id":"https://openalex.org/keywords/advocacy-advertising","display_name":"advocacy advertising","score":0.824999988079071},{"id":"https://openalex.org/keywords/advertising-persuasion","display_name":"advertising persuasion","score":0.35899999737739563},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.39500001072883606}],"concepts":[{"id":"https://openalex.org/C52146309","wikidata":"https://www.wikidata.org/wiki/Q7431116","display_name":"Schema (genetic algorithms)","level":2,"score":0.6594424247741699},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.624593198299408},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5647997260093689},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4847676157951355},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.41818031668663025},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3655962646007538},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3425464332103729},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.20709848403930664},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:99536306","doi":null,"is_oa":false,"landing_page_url":"https://trace.tennessee.edu/cgi/viewcontent.cgi?article=1525&context=utk_graddiss","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":99,"referenced_works":["https://openalex.org/W35999092","https://openalex.org/W64542241","https://openalex.org/W1514290684","https://openalex.org/W1559370560","https://openalex.org/W1562208008","https://openalex.org/W1582263851","https://openalex.org/W1596801600","https://openalex.org/W1775582841","https://openalex.org/W1776694300","https://openalex.org/W1799750435","https://openalex.org/W1964908275","https://openalex.org/W1969858253","https://openalex.org/W1970519141","https://openalex.org/W1974065322","https://openalex.org/W1974925289","https://openalex.org/W1978220471","https://openalex.org/W1981510034","https://openalex.org/W1981981907","https://openalex.org/W1982562184","https://openalex.org/W1984614242","https://openalex.org/W1984670080","https://openalex.org/W1986936900","https://openalex.org/W1994685180","https://openalex.org/W1994903622","https://openalex.org/W1995823674","https://openalex.org/W2000832906","https://openalex.org/W2003517750","https://openalex.org/W2006567528","https://openalex.org/W2009167794","https://openalex.org/W2010694913","https://openalex.org/W2013372156","https://openalex.org/W2021608656","https://openalex.org/W2023252713","https://openalex.org/W2023991906","https://openalex.org/W2027018131","https://openalex.org/W2027525432","https://openalex.org/W2027702402","https://openalex.org/W2029772887","https://openalex.org/W2030621495","https://openalex.org/W2035642038","https://openalex.org/W2043220715","https://openalex.org/W2044230105","https://openalex.org/W2045749023","https://openalex.org/W2047735993","https://openalex.org/W2049129845","https://openalex.org/W2050073455","https://openalex.org/W2053081145","https://openalex.org/W2054010477","https://openalex.org/W2054347393","https://openalex.org/W2054643262","https://openalex.org/W2055584923","https://openalex.org/W2057889086","https://openalex.org/W2058397104","https://openalex.org/W2060207653","https://openalex.org/W2061609477","https://openalex.org/W2064984320","https://openalex.org/W2067378080","https://openalex.org/W2071003880","https://openalex.org/W2077467586","https://openalex.org/W2082134609","https://openalex.org/W2088815945","https://openalex.org/W2091646305","https://openalex.org/W2092322780","https://openalex.org/W2093028946","https://openalex.org/W2093734809","https://openalex.org/W2095258229","https://openalex.org/W2096130193","https://openalex.org/W2097067870","https://openalex.org/W2098362615","https://openalex.org/W2111004477","https://openalex.org/W2114051435","https://openalex.org/W2120327940","https://openalex.org/W2123760334","https://openalex.org/W2124074613","https://openalex.org/W2124784051","https://openalex.org/W2127332860","https://openalex.org/W2128614305","https://openalex.org/W2136360414","https://openalex.org/W2136908298","https://openalex.org/W2141792717","https://openalex.org/W2148351703","https://openalex.org/W2158346466","https://openalex.org/W2177756622","https://openalex.org/W2290324012","https://openalex.org/W2312701592","https://openalex.org/W2313832200","https://openalex.org/W2317737724","https://openalex.org/W2322778521","https://openalex.org/W2329745760","https://openalex.org/W2332694823","https://openalex.org/W2332949034","https://openalex.org/W2333930280","https://openalex.org/W2335180684","https://openalex.org/W2335210068","https://openalex.org/W2477183764","https://openalex.org/W2576366811","https://openalex.org/W2908714538","https://openalex.org/W3044291841","https://openalex.org/W4251909201"],"related_works":["https://openalex.org/W7098792404","https://openalex.org/W654935955","https://openalex.org/W2575163956","https://openalex.org/W2542841363","https://openalex.org/W982412925","https://openalex.org/W2729826702","https://openalex.org/W612672611","https://openalex.org/W2285412037","https://openalex.org/W1600948072","https://openalex.org/W573147847"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}