{"id":"https://openalex.org/W97635698","doi":"https://doi.org/10.1016/j.pubrev.2008.08.003","title":"Dangerous liaison or perfect match?","display_name":"Dangerous liaison or perfect match?","publication_year":2008,"publication_date":"2008-10-15","ids":{"openalex":"https://openalex.org/W97635698","doi":"https://doi.org/10.1016/j.pubrev.2008.08.003","mag":"97635698"},"language":"en","primary_location":{"id":"doi:10.1016/j.pubrev.2008.08.003","doi":"https://doi.org/10.1016/j.pubrev.2008.08.003","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.pubrev.2008.08.003","pdf_url":null,"source":{"id":"https://openalex.org/S193575162","display_name":"Public Relations Review","issn_l":"0363-8111","issn":["0363-8111","1873-4537"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Public Relations Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5044503683","display_name":"David Mckie","orcid":"https://orcid.org/0000-0002-3422-0576","observed_orcids":["https://orcid.org/0000-0002-3422-0576"]},"institutions":[{"id":"https://openalex.org/I52179390","display_name":"University of Waikato","ror":"https://ror.org/013fsnh78","country_code":"NZ","type":"education","lineage":["https://openalex.org/I52179390"]}],"countries":["NZ"],"is_corresponding":true,"raw_author_name":"David McKie","raw_affiliation_strings":["Department of Management Communication, University of Waikato, Hamilton 3240, New Zealand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management Communication, University of Waikato, Hamilton 3240, New Zealand","institution_ids":["https://openalex.org/I52179390"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5048336758","display_name":"Margalit Toledano","orcid":"https://orcid.org/0000-0002-5289-8081","observed_orcids":["https://orcid.org/0000-0002-5289-8081"]},"institutions":[{"id":"https://openalex.org/I52179390","display_name":"University of Waikato","ror":"https://ror.org/013fsnh78","country_code":"NZ","type":"education","lineage":["https://openalex.org/I52179390"]}],"countries":["NZ"],"is_corresponding":false,"raw_author_name":"Margalit Toledano","raw_affiliation_strings":["Department of Management Communication, University of Waikato, Hamilton 3240, New Zealand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management Communication, University of Waikato, Hamilton 3240, New Zealand","institution_ids":["https://openalex.org/I52179390"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5044503683"],"corresponding_institution_ids":["https://openalex.org/I52179390"],"apc_list":{"value":4310,"currency":"USD","value_usd":4310},"apc_paid":null,"fwci":5.3306,"has_fulltext":false,"cited_by_count":24,"citation_normalized_percentile":{"value":0.94818274,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"34","issue":"4","first_page":"318","last_page":"324"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.8481000065803528,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.8481000065803528,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.08190000057220459,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12041","display_name":"Public Health Policies and Education","score":0.018200000748038292,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/public-relations","display_name":"public relations","score":0.9779999852180481},{"id":"https://openalex.org/keywords/social-marketing","display_name":"social marketing","score":1.0},{"id":"https://openalex.org/keywords/interdisciplinary-partnerships","display_name":"interdisciplinary partnerships","score":0.4690000116825104},{"id":"https://openalex.org/keywords/professional-practice","display_name":"professional practice","score":0.7310000061988831},{"id":"https://openalex.org/keywords/marketing-discipline","display_name":"marketing discipline","score":0.30300000309944153}],"concepts":[{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.7336552143096924},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.6957641839981079},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.6061348915100098},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.5820765495300293},{"id":"https://openalex.org/C63882131","wikidata":"https://www.wikidata.org/wiki/Q17122954","display_name":"Strengths and weaknesses","level":2,"score":0.4923361539840698},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4864780604839325},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.46279051899909973},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.454049676656723},{"id":"https://openalex.org/C71750763","wikidata":"https://www.wikidata.org/wiki/Q646164","display_name":"General partnership","level":2,"score":0.43300861120224},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.35372424125671387},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3035314083099365},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.16689908504486084},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.11504864692687988},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.11138930916786194},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1016/j.pubrev.2008.08.003","doi":"https://doi.org/10.1016/j.pubrev.2008.08.003","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.pubrev.2008.08.003","pdf_url":null,"source":{"id":"https://openalex.org/S193575162","display_name":"Public Relations Review","issn_l":"0363-8111","issn":["0363-8111","1873-4537"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Public Relations Review","raw_type":"journal-article"},{"id":"pmh:oai:researchcommons.waikato.ac.nz:10289/2720","doi":null,"is_oa":false,"landing_page_url":"https://hdl.handle.net/10289/2720","pdf_url":null,"source":{"id":"https://openalex.org/S4306400944","display_name":"Research Commons (University of Waikato)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I52179390","host_organization_name":"University of Waikato","host_organization_lineage":["https://openalex.org/I52179390"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Journal Article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W22496094","https://openalex.org/W205897068","https://openalex.org/W567170113","https://openalex.org/W570247459","https://openalex.org/W575110232","https://openalex.org/W612487705","https://openalex.org/W629793054","https://openalex.org/W1505789828","https://openalex.org/W1562891728","https://openalex.org/W1568707609","https://openalex.org/W1588219691","https://openalex.org/W1686678914","https://openalex.org/W1976688845","https://openalex.org/W2029343208","https://openalex.org/W2059518795","https://openalex.org/W2118766768","https://openalex.org/W2144231416","https://openalex.org/W2154107137","https://openalex.org/W2485511375","https://openalex.org/W2502212719","https://openalex.org/W2506031124","https://openalex.org/W2598964595","https://openalex.org/W4233652295","https://openalex.org/W4244549379","https://openalex.org/W4299466431","https://openalex.org/W4300128206","https://openalex.org/W6721723387"],"related_works":["https://openalex.org/W2962861560","https://openalex.org/W2320707469","https://openalex.org/W1986454874","https://openalex.org/W4396776794","https://openalex.org/W2911442138","https://openalex.org/W4387544785","https://openalex.org/W917819778","https://openalex.org/W7100952345","https://openalex.org/W1977685825","https://openalex.org/W2037986395"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}