{"id":"https://openalex.org/W97483536","doi":"https://doi.org/10.1108/ijsms-07-01-2005-b009","title":"The efficiency of integrated sponsorship advertising","display_name":"The efficiency of integrated sponsorship advertising","publication_year":2005,"publication_date":"2005-10-01","ids":{"openalex":"https://openalex.org/W97483536","doi":"https://doi.org/10.1108/ijsms-07-01-2005-b009","mag":"97483536"},"language":"en","primary_location":{"id":"doi:10.1108/ijsms-07-01-2005-b009","doi":"https://doi.org/10.1108/ijsms-07-01-2005-b009","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijsms-07-01-2005-b009","pdf_url":null,"source":{"id":"https://openalex.org/S205950374","display_name":"International Journal of Sports Marketing and Sponsorship","issn_l":"1464-6668","issn":["1464-6668","2515-7841"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Sports Marketing and Sponsorship","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5089621011","display_name":"Thade Dudzik","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I254029264","display_name":"European University Viadrina","ror":"https://ror.org/02msan859","country_code":"DE","type":"education","lineage":["https://openalex.org/I254029264"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Thade Dudzik","raw_affiliation_strings":["Professor of International Marketing, Consumer Behaviour and Retailing, European University Viadrina, Frankfurt, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor of International Marketing, Consumer Behaviour and Retailing, European University Viadrina, Frankfurt, Germany","institution_ids":["https://openalex.org/I254029264"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5109858619","display_name":"Andrea Gr\u00f6ppel\u2010Klein","orcid":"https://orcid.org/0000-0002-0761-8749","observed_orcids":["https://orcid.org/0000-0002-0761-8749"]},"institutions":[{"id":"https://openalex.org/I254029264","display_name":"European University Viadrina","ror":"https://ror.org/02msan859","country_code":"DE","type":"education","lineage":["https://openalex.org/I254029264"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Andrea Gr\u00f6ppel-Klein","raw_affiliation_strings":["Professor of International Marketing, Consumer Behaviour and Retailing, European University Viadrina, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor of International Marketing, Consumer Behaviour and Retailing, European University Viadrina, Germany","institution_ids":["https://openalex.org/I254029264"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I254029264"],"apc_list":null,"apc_paid":null,"fwci":2.5503,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.92197062,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"7","issue":"1","first_page":"51","last_page":"61"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5849999785423279,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5849999785423279,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.399399995803833,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.007899999618530273,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sports-sponsorship","display_name":"sports sponsorship","score":0.9160000085830688},{"id":"https://openalex.org/keywords/print-advertising","display_name":"print advertising","score":0.5640000104904175},{"id":"https://openalex.org/keywords/sports-celebrities","display_name":"sports celebrities","score":0.7570000290870667},{"id":"https://openalex.org/keywords/celebrity-popularity","display_name":"celebrity popularity","score":0.6079999804496765},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.6690000295639038},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.5049999952316284}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.8717403411865234},{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.8105133175849915},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.677476704120636},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.565010666847229},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5554929375648499},{"id":"https://openalex.org/C545824763","wikidata":"https://www.wikidata.org/wiki/Q3321471","display_name":"Sports marketing","level":4,"score":0.416939914226532},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.29626619815826416},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.10717374086380005},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.0671536922454834},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/ijsms-07-01-2005-b009","doi":"https://doi.org/10.1108/ijsms-07-01-2005-b009","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijsms-07-01-2005-b009","pdf_url":null,"source":{"id":"https://openalex.org/S205950374","display_name":"International Journal of Sports Marketing and Sponsorship","issn_l":"1464-6668","issn":["1464-6668","2515-7841"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Sports Marketing and Sponsorship","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W189013878","https://openalex.org/W1545215296","https://openalex.org/W1967514648","https://openalex.org/W1970471758","https://openalex.org/W1981638451","https://openalex.org/W2007521568","https://openalex.org/W2034150526","https://openalex.org/W2037357256","https://openalex.org/W2054010477","https://openalex.org/W2064982479","https://openalex.org/W2070011002","https://openalex.org/W2091124085","https://openalex.org/W2135968761","https://openalex.org/W2144200470","https://openalex.org/W2145818126","https://openalex.org/W2169033715","https://openalex.org/W2196056898","https://openalex.org/W2297548479","https://openalex.org/W4205327251","https://openalex.org/W4240682258","https://openalex.org/W4296791454"],"related_works":["https://openalex.org/W2890434728","https://openalex.org/W4240678886","https://openalex.org/W245156988","https://openalex.org/W1525652658","https://openalex.org/W1981638451","https://openalex.org/W2292015347","https://openalex.org/W2145818126","https://openalex.org/W7112349707","https://openalex.org/W3215392205","https://openalex.org/W3097019683"],"abstract_inverted_index":{"Three":[0],"experiments":[1],"conducted":[2],"in":[3,23,42,74,80],"Germany":[4],"examined":[5],"the":[6,14,50,56,63,75],"impact":[7],"of":[8,16,21,31,39,52,77],"different":[9],"sports":[10,40,53,78],"sponsorship":[11,22,67],"messages":[12],"on":[13,45],"perception":[15,76],"print":[17],"advertisements.":[18],"The":[19,29,37],"use":[20,30,51],"advertising":[24],"proves":[25],"to":[26,69],"be":[27],"risky.":[28],"pictures":[32],"needs":[33],"particularly":[34],"careful":[35],"consideration.":[36],"effectiveness":[38],"celebrities":[41],"ads":[43,79],"depends":[44],"their":[46],"common":[47],"popularity,":[48],"whereas":[49],"motifs":[54],"bears":[55],"risk":[57],"that":[58],"consumers":[59],"cannot":[60],"identify":[61],"with":[62],"situation.":[64],"Attitudes":[65],"towards":[66],"seem":[68],"play":[70],"an":[71],"important":[72],"role":[73],"general.":[81],"Here":[82],"further":[83],"research":[84],"is":[85],"needed.":[86]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
