{"id":"https://openalex.org/W956405172","doi":null,"title":"Need For Cognition, Advertisement Viewing Time and Memory For Advertising Stimuli","display_name":"Need For Cognition, Advertisement Viewing Time and Memory For Advertising Stimuli","publication_year":1994,"publication_date":"1994-01-01","ids":{"openalex":"https://openalex.org/W956405172","mag":"956405172"},"language":"en","primary_location":{"id":"mag:956405172","doi":null,"is_oa":false,"landing_page_url":"https://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=7595","pdf_url":null,"source":{"id":"https://openalex.org/S2764631557","display_name":"ACR North American Advances","issn_l":"0098-9258","issn":["0098-9258"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","poland-20"],"host_organization":"https://openalex.org/P4322616895","host_organization_name":"Sheridan Books","host_organization_lineage":["https://openalex.org/P4322616895"],"host_organization_lineage_names":["Sheridan Books"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ACR North American Advances","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5056620376","display_name":"James W. Peltier","orcid":"https://orcid.org/0000-0003-3614-7138","observed_orcids":["https://orcid.org/0000-0003-3614-7138"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"James W. Peltier","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-3614-7138","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5028921555","display_name":"John A. Schibrowsky","orcid":"https://orcid.org/0000-0003-0918-4312","observed_orcids":["https://orcid.org/0000-0003-0918-4312"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"John A. Schibrowsky","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0918-4312","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9722,"has_fulltext":false,"cited_by_count":47,"citation_normalized_percentile":{"value":0.80463504,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":98},"biblio":{"volume":"21","issue":"1","first_page":"244","last_page":"250"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.28200000524520874,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.28200000524520874,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10918","display_name":"Memory Processes and Influences","score":0.1597999930381775,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.12110000103712082,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/need-for-cognition","display_name":"need for cognition","score":0.9980000257492065},{"id":"https://openalex.org/keywords/advertising-recall","display_name":"advertising recall","score":0.6029999852180481},{"id":"https://openalex.org/keywords/consumer-cognition","display_name":"consumer cognition","score":0.34700000286102295}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7578235864639282},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.6751497387886047},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5600085258483887},{"id":"https://openalex.org/C2992153596","wikidata":"https://www.wikidata.org/wiki/Q854995","display_name":"Television advertising","level":2,"score":0.49771955609321594},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.37794774770736694},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.20496374368667603},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.15517058968544006}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:956405172","doi":null,"is_oa":false,"landing_page_url":"https://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=7595","pdf_url":null,"source":{"id":"https://openalex.org/S2764631557","display_name":"ACR North American Advances","issn_l":"0098-9258","issn":["0098-9258"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","poland-20"],"host_organization":"https://openalex.org/P4322616895","host_organization_name":"Sheridan Books","host_organization_lineage":["https://openalex.org/P4322616895"],"host_organization_lineage_names":["Sheridan Books"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"ACR North American Advances","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2090526911","https://openalex.org/W2409625103","https://openalex.org/W2417040988","https://openalex.org/W2410831675","https://openalex.org/W2417844896","https://openalex.org/W2412422085","https://openalex.org/W2409001669","https://openalex.org/W2410456882","https://openalex.org/W2416011139","https://openalex.org/W3093012574"],"abstract_inverted_index":null,"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":6},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-07-28T07:46:37.118299","created_date":"2016-06-24T00:00:00"}