{"id":"https://openalex.org/W95627127","doi":"https://doi.org/10.14601/eda-9621","title":"What is the role of marketing capability to be a price maker? An empirical analysis in Italian food SMEs","display_name":"What is the role of marketing capability to be a price maker? An empirical analysis in Italian food SMEs","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W95627127","doi":"https://doi.org/10.14601/eda-9621","mag":"95627127"},"language":"en","primary_location":{"id":"mag:95627127","doi":"https://doi.org/10.14601/eda-9621","is_oa":false,"landing_page_url":"http://www.fupress.net/index.php/eda/article/view/9621/0","pdf_url":null,"source":{"id":"https://openalex.org/S4306508647","display_name":"Economia & diritto agroalimentare","issn_l":"1826-0373","issn":["1826-0373","1970-9498"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Economia & diritto agroalimentare","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079981228","display_name":"Alessandro Banterle","orcid":"https://orcid.org/0000-0003-2301-5646","observed_orcids":["https://orcid.org/0000-0003-2301-5646"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Alessandro Banterle","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-2301-5646","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5071796082","display_name":"Laura Carraresi","orcid":"https://orcid.org/0000-0003-0081-6651","observed_orcids":["https://orcid.org/0000-0003-0081-6651"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Laura Carraresi","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0081-6651","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5016572000","display_name":"Alessia Cavaliere","orcid":"https://orcid.org/0000-0001-7164-4549","observed_orcids":["https://orcid.org/0000-0001-7164-4549"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Alessia Cavaliere","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-7164-4549","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.8495,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.89877909,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"16","issue":"2","first_page":"245","last_page":"261"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9286999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9286999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.03660000115633011,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13010","display_name":"Agriculture and Agroindustry Studies","score":0.0066999997943639755,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-capabilities","display_name":"marketing capabilities","score":0.8889999985694885},{"id":"https://openalex.org/keywords/price-maker","display_name":"price maker","score":0.8230000138282776},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.8870000243186951},{"id":"https://openalex.org/keywords/food-industry","display_name":"food industry","score":0.6809999942779541},{"id":"https://openalex.org/keywords/vertical-competition","display_name":"vertical competition","score":0.7369999885559082},{"id":"https://openalex.org/keywords/product-differentiation","display_name":"product differentiation","score":0.8159999847412109},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.8949999809265137},{"id":"https://openalex.org/keywords/price-setting","display_name":"price setting","score":0.5},{"id":"https://openalex.org/keywords/traditional-food-producers","display_name":"traditional food producers","score":0.5329999923706055}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7420100569725037},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4364289939403534},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.30931419134140015}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:95627127","doi":"https://doi.org/10.14601/eda-9621","is_oa":false,"landing_page_url":"http://www.fupress.net/index.php/eda/article/view/9621/0","pdf_url":null,"source":{"id":"https://openalex.org/S4306508647","display_name":"Economia & diritto agroalimentare","issn_l":"1826-0373","issn":["1826-0373","1970-9498"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Economia & diritto agroalimentare","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5666999816894531,"display_name":"Zero hunger","id":"https://metadata.un.org/sdg/2"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":26,"referenced_works":["https://openalex.org/W214995755","https://openalex.org/W321414083","https://openalex.org/W329470105","https://openalex.org/W1015250460","https://openalex.org/W1567039769","https://openalex.org/W1963579099","https://openalex.org/W1971154252","https://openalex.org/W2001579773","https://openalex.org/W2008081074","https://openalex.org/W2010812063","https://openalex.org/W2024127067","https://openalex.org/W2029274529","https://openalex.org/W2030757264","https://openalex.org/W2035258790","https://openalex.org/W2058934096","https://openalex.org/W2062988956","https://openalex.org/W2063396738","https://openalex.org/W2063559303","https://openalex.org/W2068370738","https://openalex.org/W2083937691","https://openalex.org/W2088788330","https://openalex.org/W2101749034","https://openalex.org/W2112529428","https://openalex.org/W2119475843","https://openalex.org/W2139488127","https://openalex.org/W2242407677"],"related_works":["https://openalex.org/W2159905947","https://openalex.org/W2233295438","https://openalex.org/W1538281069","https://openalex.org/W2949190310","https://openalex.org/W2622729976","https://openalex.org/W2144631097","https://openalex.org/W2518567323","https://openalex.org/W4392916490","https://openalex.org/W2928598085","https://openalex.org/W2547677824"],"abstract_inverted_index":{"L\u2019industria":[0],"alimentare":[1],"italiana":[2],"appare":[3],"caratterizzata":[4],"da":[5,19,87,129,155],"una":[6,20,156,170],"crescente":[7],"competizione":[8,21],"verticale,":[9],"imputabile":[10],"al":[11,63],"forte":[12],"potere":[13],"contrattuale":[14],"della":[15,192],"grande":[16],"distribuzione,":[17],"e":[18,29,58,96,127,138,168,181,196],"orizzontale":[22],"che":[23,114,132],"incide":[24],"sulla":[25,76],"convivenza":[26],"fra":[27,173],"PMI":[28,39,103,131,152],"grandi":[30],"imprese.":[31,123],"Cio":[32],"tende":[33],"a":[34,98],"ridurre":[35],"la":[36,100,112,174],"possibilita":[37,175],"delle":[38,102,121,186,197],"di":[40,83,104,119,159,176,184],"decidere":[41,105,160],"il":[42,106,161],"prezzo":[43,107,162],"dei":[44,50,78,108,163,194],"propri":[45,109,164],"prodotti.":[46,165],"D\u2019altro":[47],"canto,":[48],"l\u2019attenzione":[49],"consumatori":[51],"verso":[52,59],"gli":[53],"aspetti":[54],"qualitativi":[55],"degli":[56],"alimenti":[57,134],"i":[60],"prodotti":[61,195],"legati":[62],"territorio":[64],"puo":[65],"rappresentare":[66],"un\u2019opportunita":[67],"per":[68],"le":[69,81,117,151,182],"PMI.":[70],"Le":[71],"loro":[72],"strategie":[73],"potrebbero":[74],"focalizzarsi":[75],"differenziazione":[77,193],"prodotti,":[79,110],"rafforzando":[80],"attivita":[82,118,183],"marketing,":[84],"in":[85,189],"modo":[86],"riuscire":[88],"ad":[89],"agire":[90,177],"come":[91,141,150,178],"price":[92,179],"maker.":[93],"Il":[94,124],"lavoro":[95],"finalizzato":[97],"valutare":[99],"capacita":[101,158],"esaminando":[111],"relazione":[113,171],"esiste":[115],"con":[116],"marketing":[120,185],"stesse":[122],"campione":[125],"analizzato":[126],"composto":[128],"130":[130],"producono":[133],"tradizionali.":[135],"Nell\u2019analisi":[136],"empirica":[137],"stato":[139],"utilizzato":[140],"modello":[142],"un":[143],"ordinal":[144],"regression.":[145],"I":[146],"risultati":[147],"hanno":[148],"evidenziato":[149],"siano":[153],"caratterizzate":[154],"certa":[157],"Inoltre,":[166],"si":[167],"riscontrata":[169],"positiva":[172],"maker":[180],"imprese,":[187],"indicando":[188],"particolare":[190],"l\u2019importanza":[191],"analisi":[198],"del":[199],"mercato.":[200]},"counts_by_year":[{"year":2021,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":4},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-03T10:50:19.383937","created_date":"2016-06-24T00:00:00"}