{"id":"https://openalex.org/W947064773","doi":"https://doi.org/10.1016/b978-0-7506-8237-4.50019-4","title":"A Typology of Sponsorship Activity","display_name":"A Typology of Sponsorship Activity","publication_year":2007,"publication_date":"2007-01-01","ids":{"openalex":"https://openalex.org/W947064773","doi":"https://doi.org/10.1016/b978-0-7506-8237-4.50019-4","mag":"947064773"},"language":"en","primary_location":{"id":"doi:10.1016/b978-0-7506-8237-4.50019-4","doi":"https://doi.org/10.1016/b978-0-7506-8237-4.50019-4","is_oa":false,"landing_page_url":"https://doi.org/10.1016/b978-0-7506-8237-4.50019-4","pdf_url":null,"source":{"id":"https://openalex.org/S4306463230","display_name":"Elsevier eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Perspectives on the Management of Sport","raw_type":"book-chapter"},"volume":null,"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"P THOMPSON","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"P THOMPSON","raw_affiliation_strings":["Department of Marketing"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.11872659,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"247","last_page":"267"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6664999723434448,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6664999723434448,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.2653999924659729,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.03849999979138374,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sponsorship","display_name":"sponsorship","score":0.9160000085830688},{"id":"https://openalex.org/keywords/corporate-sponsorship","display_name":"corporate sponsorship","score":0.5429999828338623},{"id":"https://openalex.org/keywords/event-sponsorship","display_name":"event sponsorship","score":0.6010000109672546}],"concepts":[{"id":"https://openalex.org/C75795011","wikidata":"https://www.wikidata.org/wiki/Q917904","display_name":"Typology","level":2,"score":0.9378843307495117},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3924744129180908},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.25335031747817993},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0847288966178894}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/b978-0-7506-8237-4.50019-4","doi":"https://doi.org/10.1016/b978-0-7506-8237-4.50019-4","is_oa":false,"landing_page_url":"https://doi.org/10.1016/b978-0-7506-8237-4.50019-4","pdf_url":null,"source":{"id":"https://openalex.org/S4306463230","display_name":"Elsevier eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Perspectives on the Management of Sport","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W30191734","https://openalex.org/W1490036020","https://openalex.org/W1526471426","https://openalex.org/W1596217245","https://openalex.org/W1967514648","https://openalex.org/W1981638451","https://openalex.org/W1986641626","https://openalex.org/W2024380716","https://openalex.org/W2045656729","https://openalex.org/W2064982479","https://openalex.org/W2160704168","https://openalex.org/W2312701592"],"related_works":["https://openalex.org/W3023511446","https://openalex.org/W4252892300","https://openalex.org/W3114195390","https://openalex.org/W3021821180","https://openalex.org/W2481278323","https://openalex.org/W4245084848","https://openalex.org/W157647648","https://openalex.org/W3021528401","https://openalex.org/W3020938844","https://openalex.org/W200360367"],"abstract_inverted_index":null,"counts_by_year":[{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-09-27T08:07:27.782135","created_date":"2016-06-24T00:00:00"}
