{"id":"https://openalex.org/W942407431","doi":null,"title":"Buyer beware : consumer response to manipulations of online product reviews","display_name":"Buyer beware : consumer response to manipulations of online product reviews","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W942407431","mag":"942407431"},"language":"en","primary_location":{"id":"pmh:oai:CiteSeerX.psu:10.1.1.852.3352","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.852.3352","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://commons.ln.edu.hk/cgi/viewcontent.cgi?article%3D1008%26context%3Dcds_etd","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023010662","display_name":"Mengzhou Zhuang","orcid":"https://orcid.org/0000-0001-9970-4443","observed_orcids":["https://orcid.org/0000-0001-9970-4443"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Mengzhou Zhuang","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-9970-4443","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5023010662"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.989300012588501,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.989300012588501,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0031999999191612005,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.002300000051036477,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-consumer-reviews","display_name":"online customer reviews","score":0.9810000061988831},{"id":"https://openalex.org/keywords/review-manipulation","display_name":"review manipulation","score":0.9860000014305115},{"id":"https://openalex.org/keywords/persuasion-knowledge","display_name":"persuasion knowledge","score":0.8970000147819519},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9739999771118164},{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.6200000047683716},{"id":"https://openalex.org/keywords/anonymous-review","display_name":"anonymous review","score":0.5899999737739563},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.5879999995231628}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6333553194999695},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5398523211479187},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.48781779408454895},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.445367693901062},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3453943729400635},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3406490683555603},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.12918639183044434},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:CiteSeerX.psu:10.1.1.852.3352","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.852.3352","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://commons.ln.edu.hk/cgi/viewcontent.cgi?article%3D1008%26context%3Dcds_etd","raw_type":"text"},{"id":"pmh:oai:commons.ln.edu.hk:cds_etd-1008","doi":null,"is_oa":false,"landing_page_url":"https://commons.ln.edu.hk/cds_etd/9","pdf_url":null,"source":{"id":"https://openalex.org/S4377196536","display_name":"Digital Commons - Lingnan (Lingnan University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I165488957","host_organization_name":"Lingnan University","host_organization_lineage":["https://openalex.org/I165488957"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Lingnan Theses","raw_type":"text"},{"id":"mag:942407431","doi":null,"is_oa":false,"landing_page_url":"https://commons.ln.edu.hk/cds_etd/9/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":101,"referenced_works":["https://openalex.org/W17714897","https://openalex.org/W115394847","https://openalex.org/W256317474","https://openalex.org/W1485094927","https://openalex.org/W1495844725","https://openalex.org/W1523837096","https://openalex.org/W1528634062","https://openalex.org/W1576800334","https://openalex.org/W1965169725","https://openalex.org/W1971270732","https://openalex.org/W1974065322","https://openalex.org/W1978657741","https://openalex.org/W1983411321","https://openalex.org/W1987402599","https://openalex.org/W1990627567","https://openalex.org/W1993966406","https://openalex.org/W1997647951","https://openalex.org/W2000557768","https://openalex.org/W2001195938","https://openalex.org/W2001229979","https://openalex.org/W2001758375","https://openalex.org/W2002725950","https://openalex.org/W2013970713","https://openalex.org/W2016600613","https://openalex.org/W2016945820","https://openalex.org/W2017925634","https://openalex.org/W2026958627","https://openalex.org/W2029402142","https://openalex.org/W2030519814","https://openalex.org/W2030550957","https://openalex.org/W2034610996","https://openalex.org/W2037129038","https://openalex.org/W2043797801","https://openalex.org/W2053972064","https://openalex.org/W2056783707","https://openalex.org/W2057770569","https://openalex.org/W2059825948","https://openalex.org/W2069927273","https://openalex.org/W2071324054","https://openalex.org/W2071644336","https://openalex.org/W2072589191","https://openalex.org/W2073279551","https://openalex.org/W2073654928","https://openalex.org/W2075904323","https://openalex.org/W2078831478","https://openalex.org/W2081020484","https://openalex.org/W2084870027","https://openalex.org/W2085279657","https://openalex.org/W2086289305","https://openalex.org/W2087902476","https://openalex.org/W2091780580","https://openalex.org/W2094771893","https://openalex.org/W2098173428","https://openalex.org/W2103933416","https://openalex.org/W2108908656","https://openalex.org/W2113880421","https://openalex.org/W2118898598","https://openalex.org/W2121779059","https://openalex.org/W2121835841","https://openalex.org/W2122917238","https://openalex.org/W2124077410","https://openalex.org/W2125706233","https://openalex.org/W2125974543","https://openalex.org/W2126977778","https://openalex.org/W2128854054","https://openalex.org/W2130041324","https://openalex.org/W2132559268","https://openalex.org/W2135189989","https://openalex.org/W2136907841","https://openalex.org/W2137223763","https://openalex.org/W2141516108","https://openalex.org/W2154384880","https://openalex.org/W2157748989","https://openalex.org/W2158745114","https://openalex.org/W2161101944","https://openalex.org/W2161783275","https://openalex.org/W2163220194","https://openalex.org/W2163975393","https://openalex.org/W2166048859","https://openalex.org/W2166608099","https://openalex.org/W2167325287","https://openalex.org/W2168886185","https://openalex.org/W2171235727","https://openalex.org/W2178002576","https://openalex.org/W2187119557","https://openalex.org/W2300763368","https://openalex.org/W2323102987","https://openalex.org/W2324377105","https://openalex.org/W2415871229","https://openalex.org/W2484038213","https://openalex.org/W2588155203","https://openalex.org/W2795614343","https://openalex.org/W2912172029","https://openalex.org/W3122121843","https://openalex.org/W3122522978","https://openalex.org/W3122724846","https://openalex.org/W3122795544","https://openalex.org/W3122952517","https://openalex.org/W3123091093","https://openalex.org/W3124923688","https://openalex.org/W3125399184"],"related_works":["https://openalex.org/W2511628483","https://openalex.org/W2300763368","https://openalex.org/W2409861709","https://openalex.org/W4390237784","https://openalex.org/W2045656667","https://openalex.org/W7053140951","https://openalex.org/W2476873369","https://openalex.org/W1990627567","https://openalex.org/W2791817315","https://openalex.org/W4380633479"],"abstract_inverted_index":{"Online":[0],"product":[1,18,217],"reviews":[2,19],"have":[3,72],"become":[4],"an":[5,59],"important":[6],"and":[7,38,49,104,115,123,205,253,266,299,309],"influential":[8],"source":[9],"of":[10,32,102,149,163,171,183,190,201,214,279,287,305,317],"information":[11],"for":[12,35,75,82,127],"consumers.":[13],"Firms":[14],"often":[15],"manipulate":[16],"online":[17,66,76,244,264,280,306],"to":[20,51,93,143,210,242,257,276,297,312],"influence":[21,148,234,286],"consumer":[22,270],"perceptions":[23],"about":[24],"the":[25,52,73,86,95,112,146,187,212,243,249,259,263,277,285,303,310,314],"product,":[26],"making":[27],"it":[28],"a":[29,89,135,202],"research":[30,240],"topic":[31],"urgent":[33],"need":[34,311],"theory":[36],"development":[37,316],"empirical":[39],"investigation.":[40],"In":[41,85,131],"this":[42,233],"thesis,":[43],"we":[44,139,273],"examine":[45,145,258],"how":[46],"consumers":[47,70],"perceive":[48],"respond":[50],"three":[53,96],"commonly":[54,71],"used":[55,92],"manipulation":[56,98,160,226,307],"tactics.":[57],"Firstly,":[58],"exploratory":[60],"pre-study":[61],"via":[62],"in-depth":[63],"interviews":[64],"with":[65],"shoppers":[67],"indicates":[68],"that":[69,158,177,224],"knowledge":[74,142,180],"review":[77,150,159,225,288],"manipulations":[78,151,164,215,289],"as":[79,81,111],"well":[80],"detecting":[83],"them.":[84],"first":[87],"study,":[88],"survey":[90],"was":[91],"investigate":[94],"popular":[97],"tactics":[99],"in":[100,134,229,262],"terms":[101],"ethicality":[103],"deceptiveness.":[105],"They":[106],"rated":[107],"hiding/deleting":[108],"unfavorable":[109],"messages":[110],"most":[113],"deceptive":[114,260],"unethical,":[116],"followed":[117],"by":[118,247,282],"anonymously":[119],"adding":[120],"positive":[121],"messages,":[122],"then":[124],"offering":[125],"incentives":[126],"posting":[128],"favorable":[129],"messages.":[130],"study":[132,197],"2,":[133],"simulated":[136],"field":[137],"experiment,":[138],"introduce":[140],"persuasion":[141,179,261],"further":[144],"negative":[147,188],"on":[152,192,216,269,290,302],"consumers\u2019":[153,178],"attitudes.":[154],"The":[155,195,219],"results":[156,220],"suggest":[157],"increases":[161],"suspicion":[162,182,191],"but":[165,185],"can":[166],"hardly":[167],"reduce":[168],"purchase":[169,193],"intention":[170],"focal":[172],"products.":[173],"We":[174],"also":[175,274],"find":[176],"enhances":[181],"manipulation,":[184],"lessens":[186],"impact":[189,268],"intention.":[194],"third":[196,207],"uses":[198],"secondary":[199],"data":[200],"branded":[203],"e-retailer":[204],"its":[206,267],"party":[208],"website":[209],"cross-validate":[211],"effect":[213],"sales.":[218,291],"confirm":[221],"our":[222],"hypotheses":[223],"are":[227],"effective":[228],"promoting":[230],"sales;":[231],"however,":[232],"would":[235],"decrease":[236],"over":[237],"time.":[238],"This":[239],"contributes":[241],"marketing":[245],"literature":[246,278],"augmenting":[248],"Information":[250],"Manipulation":[251],"Theory":[252],"Persuasion":[254],"Knowledge":[255],"Model":[256],"context":[265],"behavior.":[271],"Furthermore,":[272],"contribute":[275],"WOM":[281],"empirically":[283],"examining":[284],"Our":[292],"findings":[293],"provide":[294],"valuable":[295],"insights":[296],"practitioners":[298],"policy":[300],"makers":[301],"pitfalls":[304],"activities":[308],"ensure":[313],"healthy":[315],"e-commerce.":[318]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
