{"id":"https://openalex.org/W933426328","doi":null,"title":"Cross-Promotion in Social Media: Choosing the Right Allies","display_name":"Cross-Promotion in Social Media: Choosing the Right Allies","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W933426328","mag":"933426328"},"language":"en","primary_location":{"id":"pmh:oai:ink.library.smu.edu.sg:sis_research-3945","doi":null,"is_oa":true,"landing_page_url":"https://ink.library.smu.edu.sg/sis_research/2945","pdf_url":null,"source":{"id":"https://openalex.org/S4306401925","display_name":"Singapore Management University Institutional Knowledge (InK) (Singapore Management University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79891267","host_organization_name":"Singapore Management University","host_organization_lineage":["https://openalex.org/I79891267"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"https://pacis2015.comp.nus.edu.sg/_proceedings/PACIS_2015_submission_630.pdf","raw_type":"Conference Proceeding Article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://ink.library.smu.edu.sg/sis_research/2945","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102906788","display_name":"Tingting Song","orcid":"https://orcid.org/0000-0002-5079-5652","observed_orcids":["https://orcid.org/0000-0002-5079-5652"]},"institutions":[{"id":"https://openalex.org/I79891267","display_name":"Singapore Management University","ror":"https://ror.org/050qmg959","country_code":"SG","type":"education","lineage":["https://openalex.org/I79891267"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Tingting Song","raw_affiliation_strings":["Singapore Management University"],"raw_orcid":"https://orcid.org/0000-0002-5079-5652","affiliations":[{"raw_affiliation_string":"Singapore Management University","institution_ids":["https://openalex.org/I79891267"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5049372719","display_name":"Qian Tang","orcid":"https://orcid.org/0000-0003-3122-8668","observed_orcids":["https://orcid.org/0000-0003-3122-8668"]},"institutions":[{"id":"https://openalex.org/I79891267","display_name":"Singapore Management University","ror":"https://ror.org/050qmg959","country_code":"SG","type":"education","lineage":["https://openalex.org/I79891267"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Qian Tang","raw_affiliation_strings":["Singapore Management University"],"raw_orcid":"https://orcid.org/0000-0003-3122-8668","affiliations":[{"raw_affiliation_string":"Singapore Management University","institution_ids":["https://openalex.org/I79891267"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I79891267"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"23","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8442000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8442000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.1151999980211258,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.018400000408291817,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cross-promotion","display_name":"cross-promotion","score":1.0},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.859000027179718},{"id":"https://openalex.org/keywords/content-creators","display_name":"content creators","score":0.7979999780654907},{"id":"https://openalex.org/keywords/homophily","display_name":"homophily","score":0.6790000200271606},{"id":"https://openalex.org/keywords/social-influence","display_name":"social influence","score":0.9819999933242798},{"id":"https://openalex.org/keywords/content-categories","display_name":"content categories","score":0.7559999823570251},{"id":"https://openalex.org/keywords/common-friends","display_name":"common friends","score":0.8109999895095825},{"id":"https://openalex.org/keywords/youtube","display_name":"YouTube","score":0.7990000247955322},{"id":"https://openalex.org/keywords/online-social-networks","display_name":"social networking sites","score":0.4269999861717224}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.8088693618774414},{"id":"https://openalex.org/C2779812341","wikidata":"https://www.wikidata.org/wiki/Q5891525","display_name":"Homophily","level":2,"score":0.6898808479309082},{"id":"https://openalex.org/C6422946","wikidata":"https://www.wikidata.org/wiki/Q857354","display_name":"Panel data","level":2,"score":0.5449619889259338},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.510396420955658},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4575232267379761},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.41657134890556335},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2861306667327881},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.2212190330028534},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.19507920742034912},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.18603801727294922},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.14637979865074158},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.13683822751045227},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:ink.library.smu.edu.sg:sis_research-3945","doi":null,"is_oa":true,"landing_page_url":"https://ink.library.smu.edu.sg/sis_research/2945","pdf_url":null,"source":{"id":"https://openalex.org/S4306401925","display_name":"Singapore Management University Institutional Knowledge (InK) (Singapore Management University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79891267","host_organization_name":"Singapore Management University","host_organization_lineage":["https://openalex.org/I79891267"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"https://pacis2015.comp.nus.edu.sg/_proceedings/PACIS_2015_submission_630.pdf","raw_type":"Conference Proceeding Article"},{"id":"pmh:oai:aisel.aisnet.org:pacis2015-1233","doi":null,"is_oa":false,"landing_page_url":"http://aisel.aisnet.org/pacis2015/23","pdf_url":null,"source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"PACIS 2015 Proceedings","raw_type":"text"},{"id":"mag:933426328","doi":null,"is_oa":false,"landing_page_url":"https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1233&context=pacis2015","pdf_url":null,"source":{"id":"https://openalex.org/S4306420657","display_name":"Pacific Asia Conference on Information Systems","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Pacific Asia Conference on Information Systems","raw_type":null}],"best_oa_location":{"id":"pmh:oai:ink.library.smu.edu.sg:sis_research-3945","doi":null,"is_oa":true,"landing_page_url":"https://ink.library.smu.edu.sg/sis_research/2945","pdf_url":null,"source":{"id":"https://openalex.org/S4306401925","display_name":"Singapore Management University Institutional Knowledge (InK) (Singapore Management University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79891267","host_organization_name":"Singapore Management University","host_organization_lineage":["https://openalex.org/I79891267"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"https://pacis2015.comp.nus.edu.sg/_proceedings/PACIS_2015_submission_630.pdf","raw_type":"Conference Proceeding Article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":59,"referenced_works":["https://openalex.org/W19838944","https://openalex.org/W286295083","https://openalex.org/W1485623843","https://openalex.org/W1505460822","https://openalex.org/W1532325895","https://openalex.org/W1533696641","https://openalex.org/W1964869462","https://openalex.org/W1971526329","https://openalex.org/W1987235421","https://openalex.org/W2003741412","https://openalex.org/W2010413126","https://openalex.org/W2037858832","https://openalex.org/W2047951785","https://openalex.org/W2055246677","https://openalex.org/W2066636486","https://openalex.org/W2075894438","https://openalex.org/W2078241739","https://openalex.org/W2086037720","https://openalex.org/W2091877193","https://openalex.org/W2096022438","https://openalex.org/W2096045023","https://openalex.org/W2096134841","https://openalex.org/W2096365673","https://openalex.org/W2096863171","https://openalex.org/W2096966286","https://openalex.org/W2100493403","https://openalex.org/W2103950387","https://openalex.org/W2109469951","https://openalex.org/W2111865761","https://openalex.org/W2113630189","https://openalex.org/W2117852767","https://openalex.org/W2120131867","https://openalex.org/W2120420019","https://openalex.org/W2129612840","https://openalex.org/W2130354913","https://openalex.org/W2132289179","https://openalex.org/W2132559268","https://openalex.org/W2132613313","https://openalex.org/W2133265130","https://openalex.org/W2138081378","https://openalex.org/W2139599676","https://openalex.org/W2140950724","https://openalex.org/W2141951594","https://openalex.org/W2147453867","https://openalex.org/W2151234470","https://openalex.org/W2154555821","https://openalex.org/W2323711676","https://openalex.org/W2399404755","https://openalex.org/W2597763611","https://openalex.org/W3022339544","https://openalex.org/W3102050987","https://openalex.org/W3121216316","https://openalex.org/W3121863214","https://openalex.org/W3122000667","https://openalex.org/W3122085182","https://openalex.org/W3123281112","https://openalex.org/W3123656730","https://openalex.org/W3124923688","https://openalex.org/W3125774461"],"related_works":["https://openalex.org/W4311309722","https://openalex.org/W2971032687","https://openalex.org/W2584124644","https://openalex.org/W4313576024","https://openalex.org/W4322506806","https://openalex.org/W6903829295","https://openalex.org/W3122788300","https://openalex.org/W4214629806","https://openalex.org/W2789104475","https://openalex.org/W2741791470"],"abstract_inverted_index":{"This":[0],"paper":[1],"investigates":[2],"the":[3,30,55,63,73,79,97,105,108,153,171,178],"strategic":[4],"use":[5,161],"of":[6,33,83,107,115,118,134,155,173],"cross-promotion":[7,80,129,156,174],"for":[8,190],"content":[9,125,192],"producers":[10,23,49,82,193],"in":[11,37,57,62,157,175],"social":[12,44,87,195],"media.":[13],"In":[14],"particular,":[15],"we":[16,143,160],"study":[17],"how":[18],"a":[19,113,132,146,162],"producer":[20],"chooses":[21],"other":[22],"to":[24,28,53,95,151,169],"cross-promote":[25,54],"so":[26],"as":[27,104],"maximize":[29],"expected":[31],"benefits":[32,101],"them":[34],"cross-promoting":[35],"him/her":[36],"return.":[38,158],"Theories":[39],"on":[40,177],"homophily":[41],"effect":[42,172],"and":[43,71,86,122,127,186,194],"influence":[45],"suggest":[46],"that":[47],"cross-promoted":[48],"are":[50,61],"more":[51,68],"likely":[52],"initiator":[56,74,98,109],"return":[58,176],"when":[59,72],"they":[60],"similar":[64],"categories":[65,85],"or":[66],"share":[67,90],"common":[69,92],"friends":[70],"has":[75],"higher":[76],"status.":[77],"However,":[78],"from":[81,137],"different":[84],"groups":[88],"(i.e.,":[89],"fewer":[91],"friends)":[93],"tend":[94],"benefit":[96],"more.":[99],"The":[100],"also":[102],"increase":[103],"status":[106,123],"increases.":[110],"We":[111],"collected":[112],"panel":[114,166],"data":[116],"consisting":[117],"27,356":[119],"producers\u2019":[120],"profile":[121],"information,":[124],"categories,":[126],"their":[128],"activities":[130],"over":[131],"period":[133],"two":[135],"months":[136],"YouTube.":[138],"To":[139],"test":[140],"our":[141,184],"hypotheses,":[142],"first":[144],"employ":[145],"cox":[147],"proportional":[148],"hazard":[149],"model":[150],"estimate":[152],"probability":[154],"Then,":[159],"difference-in-differences":[163],"method":[164],"with":[165],"fixed":[167],"effects":[168],"evaluate":[170],"initiator.":[179],"Our":[180],"results":[181],"strongly":[182],"support":[183],"hypotheses":[185],"provide":[187],"valuable":[188],"insights":[189],"both":[191],"media":[196],"platforms.":[197]},"counts_by_year":[{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}