{"id":"https://openalex.org/W899590508","doi":null,"title":"Male Grooming: An Ethnographic Research on Perception and Choice of Male Cosmetics","display_name":"Male Grooming: An Ethnographic Research on Perception and Choice of Male Cosmetics","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W899590508","mag":"899590508"},"language":"en","primary_location":{"id":"pmh:oai:repository.usfca.edu:ml-1010","doi":null,"is_oa":true,"landing_page_url":"https://repository.usfca.edu/ml/10","pdf_url":"https://repository.usfca.edu/cgi/viewcontent.cgi?article=1010&context=ml","source":{"id":"https://openalex.org/S4377196440","display_name":"USF Scholarship Repository (University of San Francisco)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I76766440","host_organization_name":"University of San Francisco","host_organization_lineage":["https://openalex.org/I76766440"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Marketing (Formerly Marketing and Law)","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://repository.usfca.edu/cgi/viewcontent.cgi?article=1010&context=ml","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5084890629","display_name":"Sweta Chaturvedi Thota","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sweta Chaturvedi Thota","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5024553646","display_name":"Stacy N Hermosillo","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Stacy N Hermosillo","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5080677980","display_name":"Neilgoon N Keyhani","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Neilgoon N Keyhani","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5107863213","display_name":"Jennifer A. Walker","orcid":"https://orcid.org/0009-0004-9712-5826","observed_orcids":["https://orcid.org/0009-0004-9712-5826"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jennifer A. Walker","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/male-grooming","display_name":"male grooming","score":0.9789999723434448},{"id":"https://openalex.org/keywords/product-choice","display_name":"product selection","score":0.7549999952316284},{"id":"https://openalex.org/keywords/masculinity","display_name":"masculinity","score":0.6420000195503235},{"id":"https://openalex.org/keywords/skin-care","display_name":"skin care","score":0.5929999947547913},{"id":"https://openalex.org/keywords/personal-care-products","display_name":"personal care products","score":0.6819999814033508},{"id":"https://openalex.org/keywords/loyalty","display_name":"loyalty","score":0.3869999945163727},{"id":"https://openalex.org/keywords/shopping-behavior","display_name":"shopping behavior","score":0.7179999947547913},{"id":"https://openalex.org/keywords/convenience-stores","display_name":"convenience stores","score":0.4300000071525574},{"id":"https://openalex.org/keywords/young-men","display_name":"young men","score":0.5799999833106995},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.39800000190734863}],"concepts":[{"id":"https://openalex.org/C2779103072","wikidata":"https://www.wikidata.org/wiki/Q1076509","display_name":"Masculinity","level":2,"score":0.7645168304443359},{"id":"https://openalex.org/C2779717098","wikidata":"https://www.wikidata.org/wiki/Q131207","display_name":"Cosmetics","level":2,"score":0.7147557735443115},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6746178269386292},{"id":"https://openalex.org/C179454799","wikidata":"https://www.wikidata.org/wiki/Q132151","display_name":"Ethnography","level":2,"score":0.6539530754089355},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6282548308372498},{"id":"https://openalex.org/C2780084366","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demographics","level":2,"score":0.5821273326873779},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5738402605056763},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.571995198726654},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5676417350769043},{"id":"https://openalex.org/C2776732256","wikidata":"https://www.wikidata.org/wiki/Q7863","display_name":"Shower","level":3,"score":0.5503515601158142},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.4264851212501526},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.36997461318969727},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.23823174834251404},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.21149981021881104},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.17863842844963074},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.14129748940467834},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.11541852355003357},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.08866927027702332},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C56200935","wikidata":"https://www.wikidata.org/wiki/Q250840","display_name":"Nozzle","level":2,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:repository.usfca.edu:ml-1010","doi":null,"is_oa":true,"landing_page_url":"https://repository.usfca.edu/ml/10","pdf_url":"https://repository.usfca.edu/cgi/viewcontent.cgi?article=1010&context=ml","source":{"id":"https://openalex.org/S4377196440","display_name":"USF Scholarship Repository (University of San Francisco)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I76766440","host_organization_name":"University of San Francisco","host_organization_lineage":["https://openalex.org/I76766440"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Marketing (Formerly Marketing and Law)","raw_type":"text"},{"id":"mag:899590508","doi":null,"is_oa":false,"landing_page_url":"https://repository.usfca.edu/cgi/viewcontent.cgi?article=1010&context=ml","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:repository.usfca.edu:ml-1010","doi":null,"is_oa":true,"landing_page_url":"https://repository.usfca.edu/ml/10","pdf_url":"https://repository.usfca.edu/cgi/viewcontent.cgi?article=1010&context=ml","source":{"id":"https://openalex.org/S4377196440","display_name":"USF Scholarship Repository (University of San Francisco)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I76766440","host_organization_name":"University of San Francisco","host_organization_lineage":["https://openalex.org/I76766440"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Marketing (Formerly Marketing and Law)","raw_type":"text"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W899590508.pdf","grobid_xml":"https://content.openalex.org/works/W899590508.grobid-xml"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W1570770032","https://openalex.org/W1985932677","https://openalex.org/W2017458740","https://openalex.org/W2062307453","https://openalex.org/W2077078473","https://openalex.org/W2077899008","https://openalex.org/W2095646964","https://openalex.org/W2116953792","https://openalex.org/W2141474033","https://openalex.org/W2158600944","https://openalex.org/W2593909348","https://openalex.org/W2620422862"],"related_works":["https://openalex.org/W3173890577","https://openalex.org/W2982893910","https://openalex.org/W3115673891","https://openalex.org/W2729858639","https://openalex.org/W2257616856","https://openalex.org/W3014963162","https://openalex.org/W6992741914","https://openalex.org/W2230791695","https://openalex.org/W7097771077","https://openalex.org/W3196435882"],"abstract_inverted_index":{"The":[0,52],"purpose":[1],"of":[2,28,35,60,150],"this":[3,21,151],"study":[4],"is":[5],"to":[6,20,39,88,113,135,137],"explore":[7],"male":[8],"perceptions":[9],"toward":[10,44],"cosmetics":[11,109,117],"and":[12,49,81,102],"their":[13,40,89,92],"product":[14],"choice.":[15],"Applying":[16],"an":[17,133],"ethnographic":[18],"framework":[19],"study,":[22],"three":[23],"males":[24],"between":[25],"the":[26,61,71,148],"ages":[27],"24-30":[29],"were":[30],"interviewed":[31],"through":[32],"a":[33,119,138],"series":[34],"141":[36],"questions":[37],"pertaining":[38],"demographics,":[41],"lifestyle,":[42],"attitudes":[43],"masculinity,":[45],"skin":[46],"care,":[47],"grooming":[48,143],"cleaning":[50],"behaviors.":[51],"results":[53,149],"showed":[54],"five":[55],"overarching":[56],"themes:":[57],"(1)":[58],"all":[59,84,97],"participants":[62,85,98,111],"had":[63],"early":[64],"experiences":[65],"with":[66,76],"personal":[67],"care":[68],"products,":[69],"(2)":[70],"term":[72],"masculinity":[73],"was":[74],"defined":[75],"terms":[77],"such":[78],"as":[79,91],"\"calm\"":[80],"\"practical\",":[82],"(3)":[83],"looked":[86],"up":[87],"fathers":[90],"key":[93],"role":[94],"models,":[95],"(4)":[96],"valued":[99],"loyal":[100],"friendships,":[101],"(5)":[103],"location":[104,120],"convenience":[105],"drives":[106],"shopping":[107],"for":[108,116,141],"-":[110],"tend":[112],"only":[114],"shop":[115],"at":[118,125],"where":[121],"they":[122],"are":[123,153],"based":[124],"any":[126],"given":[127],"point":[128],"in":[129],"time,":[130],"thereby":[131],"implying":[132],"unwillingness":[134],"travel":[136],"specialty":[139],"store":[140],"purchasing":[142],"items.":[144],"Managerial":[145],"implications":[146],"utilizing":[147],"research":[152],"also":[154],"discussed.":[155]},"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-09-21T07:43:02.447757","created_date":"2016-06-24T00:00:00"}