{"id":"https://openalex.org/W89633839","doi":null,"title":"Brand Islam and halal branding \u2013 challenges and opportunities","display_name":"Brand Islam and halal branding \u2013 challenges and opportunities","publication_year":2014,"publication_date":"2014-07-07","ids":{"openalex":"https://openalex.org/W89633839","mag":"89633839"},"language":"en","primary_location":{"id":"mag:89633839","doi":null,"is_oa":false,"landing_page_url":"https://gala.gre.ac.uk/id/eprint/11786/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087449324","display_name":"Jonathan Wilson","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jonathan Wilson","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":null,"display_name":"Jonathan Liu","orcid":"https://orcid.org/0000-0001-5650-3086","observed_orcids":["https://orcid.org/0000-0001-5650-3086"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jonathan Liu","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-5650-3086","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.01115128,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11365","display_name":"Islamic Finance and Banking Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/halal-certification","display_name":"halal certification","score":0.7720000147819519},{"id":"https://openalex.org/keywords/halal-branding","display_name":"halal branding","score":0.9980000257492065},{"id":"https://openalex.org/keywords/halal-labeling","display_name":"halal labeling","score":0.7680000066757202},{"id":"https://openalex.org/keywords/commodification","display_name":"commodification","score":0.5910000205039978},{"id":"https://openalex.org/keywords/mass-production","display_name":"mass production","score":0.44999998807907104},{"id":"https://openalex.org/keywords/genetic-engineering","display_name":"genetic engineering","score":0.8209999799728394},{"id":"https://openalex.org/keywords/consumer-risk-aversion","display_name":"consumer risk aversion","score":0.6959999799728394},{"id":"https://openalex.org/keywords/hygiene-factors","display_name":"hygiene factors","score":0.5049999952316284},{"id":"https://openalex.org/keywords/islamic-food-ethics","display_name":"Islamic food ethics","score":0.3319999873638153},{"id":"https://openalex.org/keywords/muslim-countries","display_name":"Muslim-majority countries","score":0.6100000143051147}],"concepts":[{"id":"https://openalex.org/C57481673","wikidata":"https://www.wikidata.org/wiki/Q1780322","display_name":"Commodification","level":2,"score":0.5670138597488403},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.52543044090271},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5162160992622375},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.498729944229126},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4766079783439636},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.475273072719574},{"id":"https://openalex.org/C4445939","wikidata":"https://www.wikidata.org/wiki/Q432","display_name":"Islam","level":2,"score":0.4500270187854767},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.446415513753891},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.4354105591773987},{"id":"https://openalex.org/C2778914735","wikidata":"https://www.wikidata.org/wiki/Q1339389","display_name":"Employer branding","level":4,"score":0.42042577266693115},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.36304527521133423},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.35769131779670715},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.23650330305099487},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.16883018612861633},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.14359015226364136},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.12701430916786194},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.12094354629516602},{"id":"https://openalex.org/C27206212","wikidata":"https://www.wikidata.org/wiki/Q34178","display_name":"Theology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.0},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:89633839","doi":null,"is_oa":false,"landing_page_url":"https://gala.gre.ac.uk/id/eprint/11786/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":null,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W120436952","https://openalex.org/W1589416044","https://openalex.org/W1557724483","https://openalex.org/W2488692313","https://openalex.org/W2337538850","https://openalex.org/W603695482","https://openalex.org/W3154077312","https://openalex.org/W2618199564","https://openalex.org/W2335907049","https://openalex.org/W2294216151","https://openalex.org/W3181733248","https://openalex.org/W3153566013","https://openalex.org/W2997567029","https://openalex.org/W3112840936","https://openalex.org/W2946862473","https://openalex.org/W2413828953","https://openalex.org/W2035971880","https://openalex.org/W2786741802","https://openalex.org/W2265237042","https://openalex.org/W654157291"],"abstract_inverted_index":{"Purpose":[0],"of":[1,8,29,82,102,125,130,139,198,208,221],"the":[2,6,44,50,66,79,216],"Paper:":[3,209],"To":[4],"investigate":[5],"impact":[7],"certifying":[9],"and":[10,31,46,59,86,93,100,132,143,151,160,184,206,219],"branding":[11,87,111,142,179],"commodities":[12],"as":[13,33,72,169],"Halal.\r\n\r\nTheoretical":[14],"Background:":[15],"Halal":[16,42,84,104,110,164,222],"at":[17],"its":[18],"most":[19],"basic":[20],"level":[21],"is":[22,40,43,49,112,166],"an":[23],"Arabic":[24],"word":[25],"which":[26,95,126,174],"means":[27],"permissibility":[28],"actions":[30],"consumption,":[32],"outlined":[34],"by":[35,156],"Islam.":[36],"The":[37,123,137],"majority":[38],"view":[39],"that":[41,78,109],"norm":[45],"Haram":[47],"(impermissibility)":[48],"exception.\r\n\r\nDesign/Methodology/Approach:":[51],"In-depth":[52],"interviews":[53],"with":[54,69,118],"industry":[55],"practitioners,":[56],"certification":[57],"bodies,":[58],"thought":[60],"leaders":[61],"over":[62],"five":[63],"years.\r\n\r\nFindings:":[64],"Whilst":[65],"authors":[67],"concur":[68],"this":[70],"construct":[71],"a":[73,128,170],"general":[74],"principle,":[75],"it":[76],"appears":[77],"recent":[80],"phenomenon":[81],"creating":[83],"logos":[85],"strategies":[88],"have":[89],"created":[90,196],"both":[91],"opportunities":[92],"challenges,":[94],"are":[96,127,186],"changing":[97],"classical":[98],"interpretations":[99],"understanding":[101],"what":[103],"is.":[105],"So":[106],"much":[107],"so,":[108],"also":[113],"now":[114],"practiced":[115],"in":[116,190],"countries":[117],"almost":[119],"exclusive":[120],"Muslim":[121],"majorities.":[122],"drivers":[124],"type":[129],"hyper-sensitivity":[131],"hyper-interactivity,":[133],"encouraged":[134],"by:":[135],"\r\n\r\n\u2022":[136],"commodification":[138],"entities,":[140],"through":[141],"boundary":[144],"ownership\r\n\u2022":[145],"Increased":[146],"ingredient":[147],"scrutiny\r\n\u2022":[148],"Mass-manufacture\r\n\u2022":[149],"Technological":[150],"genetic":[152],"engineering":[153],"advancements\r\n\u2022":[154],"Challenges":[155],"single":[157],"issue":[158],"politics":[159],"anti-branding":[161],"movements.\r\n\r\nPractical":[162],"Implications:":[163,182],"labelling":[165],"being":[167,187],"used":[168],"hygiene":[171],"factor":[172],"\u2013":[173,192],"has":[175],"implications":[176],"on":[177],"premium":[178],"strategies.":[180],"\r\n\r\nSocial":[181],"Norms":[183],"exceptions":[185],"reversed":[188],"increasingly":[189],"consumers":[191],"due":[193],"to":[194,202],"brand":[195],"traits":[197],"risk":[199],"aversion,":[200],"attached":[201],"fear,":[203],"suspicion,":[204],"context":[205],"spirituality.\r\n\r\nOriginality/Value/Contribution":[207],"A":[210],"new":[211],"conceptual":[212],"argument":[213],"proposed":[214],"for":[215],"relevance,":[217],"usage":[218],"purpose":[220],"branded":[223],"commodities.":[224]},"counts_by_year":[],"updated_date":"2026-09-27T08:07:27.782135","created_date":"2025-10-10T00:00:00"}