{"id":"https://openalex.org/W88764202","doi":null,"title":"Three Essays Examining the Various Identity Expressive Functions of Brands","display_name":"Three Essays Examining the Various Identity Expressive Functions of Brands","publication_year":2012,"publication_date":"2012-06-28","ids":{"openalex":"https://openalex.org/W88764202","mag":"88764202"},"language":"en","primary_location":{"id":"pmh:oai:d-scholarship.pitt.edu:11786","doi":null,"is_oa":true,"landing_page_url":"https://d-scholarship.pitt.edu/11786/1/DommerSL_dissertation_2012_April_10.pdf","pdf_url":"http://d-scholarship.pitt.edu/11786/1/DommerSL_dissertation_2012_April_10.pdf","source":{"id":"https://openalex.org/S4306402372","display_name":"D-Scholarship@Pitt (University of Pittsburgh)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I170201317","host_organization_name":"University of Pittsburgh","host_organization_lineage":["https://openalex.org/I170201317"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"PeerReviewed"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://d-scholarship.pitt.edu/11786/1/DommerSL_dissertation_2012_April_10.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5053014041","display_name":"Sara Loughran Dommer","orcid":"https://orcid.org/0000-0001-5653-7913","observed_orcids":["https://orcid.org/0000-0001-5653-7913"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Sara Loughran Dommer","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-5653-7913","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5053014041"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.02908998,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0008999999845400453,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-identity","display_name":"brand identity","score":0.5770000219345093},{"id":"https://openalex.org/keywords/self-discrepancy","display_name":"self-discrepancy","score":0.7369999885559082},{"id":"https://openalex.org/keywords/brand-preference","display_name":"brand preference","score":0.6880000233650208},{"id":"https://openalex.org/keywords/need-to-belong","display_name":"need to belong","score":0.8240000009536743},{"id":"https://openalex.org/keywords/self-esteem","display_name":"self-esteem","score":0.7760000228881836},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.8330000042915344},{"id":"https://openalex.org/keywords/social-exclusion","display_name":"social exclusion","score":0.9670000076293945},{"id":"https://openalex.org/keywords/social-inclusion","display_name":"social inclusion","score":0.9459999799728394},{"id":"https://openalex.org/keywords/self-threat","display_name":"self-threat","score":0.9919999837875366},{"id":"https://openalex.org/keywords/endowment-effect","display_name":"endowment effect","score":0.9599999785423279},{"id":"https://openalex.org/keywords/consumer-brand-relationships","display_name":"consumer-brand relationships","score":0.7250000238418579},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.4779999852180481}],"concepts":[{"id":"https://openalex.org/C74177177","wikidata":"https://www.wikidata.org/wiki/Q4884527","display_name":"Belongingness","level":2,"score":0.5669550895690918},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.5481425523757935},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5034942030906677},{"id":"https://openalex.org/C119996468","wikidata":"https://www.wikidata.org/wiki/Q1340861","display_name":"Endowment effect","level":2,"score":0.4810669422149658},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.44029274582862854},{"id":"https://openalex.org/C98447023","wikidata":"https://www.wikidata.org/wiki/Q1540351","display_name":"Social identity theory","level":3,"score":0.4369505047798157},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4142357110977173},{"id":"https://openalex.org/C180872759","wikidata":"https://www.wikidata.org/wiki/Q874405","display_name":"Social group","level":2,"score":0.24106711149215698},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2056603729724884},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.12417939305305481},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:d-scholarship.pitt.edu:11786","doi":null,"is_oa":true,"landing_page_url":"https://d-scholarship.pitt.edu/11786/1/DommerSL_dissertation_2012_April_10.pdf","pdf_url":"http://d-scholarship.pitt.edu/11786/1/DommerSL_dissertation_2012_April_10.pdf","source":{"id":"https://openalex.org/S4306402372","display_name":"D-Scholarship@Pitt (University of Pittsburgh)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I170201317","host_organization_name":"University of Pittsburgh","host_organization_lineage":["https://openalex.org/I170201317"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"PeerReviewed"},{"id":"mag:88764202","doi":null,"is_oa":false,"landing_page_url":"http://d-scholarship.pitt.edu/11786/1/DommerSL_dissertation_2012_April_10.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:d-scholarship.pitt.edu:11786","doi":null,"is_oa":true,"landing_page_url":"https://d-scholarship.pitt.edu/11786/1/DommerSL_dissertation_2012_April_10.pdf","pdf_url":"http://d-scholarship.pitt.edu/11786/1/DommerSL_dissertation_2012_April_10.pdf","source":{"id":"https://openalex.org/S4306402372","display_name":"D-Scholarship@Pitt (University of Pittsburgh)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I170201317","host_organization_name":"University of Pittsburgh","host_organization_lineage":["https://openalex.org/I170201317"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"PeerReviewed"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W88764202.pdf","grobid_xml":"https://content.openalex.org/works/W88764202.grobid-xml"},"referenced_works_count":161,"referenced_works":["https://openalex.org/W66968938","https://openalex.org/W90970949","https://openalex.org/W159035530","https://openalex.org/W1484507092","https://openalex.org/W1492247352","https://openalex.org/W1524072062","https://openalex.org/W1528501399","https://openalex.org/W1586602741","https://openalex.org/W1703134475","https://openalex.org/W1799750435","https://openalex.org/W1935421882","https://openalex.org/W1939684408","https://openalex.org/W1949366217","https://openalex.org/W1956603796","https://openalex.org/W1964924375","https://openalex.org/W1965391090","https://openalex.org/W1966468914","https://openalex.org/W1970249289","https://openalex.org/W1971440513","https://openalex.org/W1973764111","https://openalex.org/W1976749919","https://openalex.org/W1977051064","https://openalex.org/W1977457457","https://openalex.org/W1978738802","https://openalex.org/W1979217577","https://openalex.org/W1980237220","https://openalex.org/W1983349158","https://openalex.org/W1983786736","https://openalex.org/W1984877678","https://openalex.org/W1986326647","https://openalex.org/W1989951005","https://openalex.org/W1991435906","https://openalex.org/W1995311146","https://openalex.org/W1995358863","https://openalex.org/W1997341326","https://openalex.org/W1999660362","https://openalex.org/W2002860463","https://openalex.org/W2003955127","https://openalex.org/W2010567796","https://openalex.org/W2014874029","https://openalex.org/W2016914253","https://openalex.org/W2017458740","https://openalex.org/W2018477114","https://openalex.org/W2019656339","https://openalex.org/W2020772471","https://openalex.org/W2021903216","https://openalex.org/W2023400282","https://openalex.org/W2024140722","https://openalex.org/W2024686567","https://openalex.org/W2026217192","https://openalex.org/W2029337986","https://openalex.org/W2029350946","https://openalex.org/W2032527315","https://openalex.org/W2033665092","https://openalex.org/W2033773024","https://openalex.org/W2035415016","https://openalex.org/W2035525135","https://openalex.org/W2037581448","https://openalex.org/W2038254156","https://openalex.org/W2041440728","https://openalex.org/W2041815189","https://openalex.org/W2041949427","https://openalex.org/W2045487299","https://openalex.org/W2048064750","https://openalex.org/W2049175262","https://openalex.org/W2050350414","https://openalex.org/W2053168606","https://openalex.org/W2054037413","https://openalex.org/W2054347393","https://openalex.org/W2055721458","https://openalex.org/W2056102053","https://openalex.org/W2058323601","https://openalex.org/W2060648330","https://openalex.org/W2061239943","https://openalex.org/W2063240449","https://openalex.org/W2065404146","https://openalex.org/W2068547243","https://openalex.org/W2071028072","https://openalex.org/W2073928040","https://openalex.org/W2074019551","https://openalex.org/W2075508513","https://openalex.org/W2076552073","https://openalex.org/W2078218714","https://openalex.org/W2078945628","https://openalex.org/W2082345242","https://openalex.org/W2082811497","https://openalex.org/W2083113231","https://openalex.org/W2084196932","https://openalex.org/W2084274738","https://openalex.org/W2087608601","https://openalex.org/W2091440168","https://openalex.org/W2091616068","https://openalex.org/W2092755921","https://openalex.org/W2097780989","https://openalex.org/W2101960498","https://openalex.org/W2102751073","https://openalex.org/W2102756860","https://openalex.org/W2103599466","https://openalex.org/W2104247356","https://openalex.org/W2104997427","https://openalex.org/W2106752002","https://openalex.org/W2106901357","https://openalex.org/W2108414166","https://openalex.org/W2108693701","https://openalex.org/W2113833762","https://openalex.org/W2113864148","https://openalex.org/W2113913899","https://openalex.org/W2114007117","https://openalex.org/W2116893340","https://openalex.org/W2124148137","https://openalex.org/W2130204757","https://openalex.org/W2133469585","https://openalex.org/W2134417923","https://openalex.org/W2134965817","https://openalex.org/W2135604017","https://openalex.org/W2136216933","https://openalex.org/W2136598019","https://openalex.org/W2136838186","https://openalex.org/W2137125733","https://openalex.org/W2138051750","https://openalex.org/W2138083404","https://openalex.org/W2138496133","https://openalex.org/W2140218084","https://openalex.org/W2140864801","https://openalex.org/W2142318362","https://openalex.org/W2143850271","https://openalex.org/W2144429478","https://openalex.org/W2145394753","https://openalex.org/W2146266848","https://openalex.org/W2147052219","https://openalex.org/W2150526511","https://openalex.org/W2151871735","https://openalex.org/W2153459414","https://openalex.org/W2154026978","https://openalex.org/W2154486938","https://openalex.org/W2156039168","https://openalex.org/W2157249050","https://openalex.org/W2158070982","https://openalex.org/W2161280172","https://openalex.org/W2162135496","https://openalex.org/W2162153512","https://openalex.org/W2169278438","https://openalex.org/W2171208946","https://openalex.org/W2172777967","https://openalex.org/W2173316783","https://openalex.org/W2173898985","https://openalex.org/W2183803062","https://openalex.org/W2257296463","https://openalex.org/W2265422133","https://openalex.org/W2316151096","https://openalex.org/W2345367245","https://openalex.org/W2463240733","https://openalex.org/W2504714805","https://openalex.org/W2797247465","https://openalex.org/W2903274298","https://openalex.org/W2962766691","https://openalex.org/W2972393528","https://openalex.org/W3122417847","https://openalex.org/W3123993611","https://openalex.org/W4246301527","https://openalex.org/W4255400684"],"related_works":["https://openalex.org/W2604749595","https://openalex.org/W2042413269","https://openalex.org/W2460547330","https://openalex.org/W1495800841","https://openalex.org/W56189288","https://openalex.org/W1987653382","https://openalex.org/W2112336372","https://openalex.org/W1546254647","https://openalex.org/W7217845623","https://openalex.org/W7099417591"],"abstract_inverted_index":{"Previous":[0],"research":[1,29],"has":[2],"shown":[3],"that":[4,52,159,182,195],"consumers\u2019":[5,260],"use":[6,43,70,261,292],"of":[7,14,28,40,74,102,139,144,148,163,220,230,242,249,259,262,278,290,293,297,307,309],"identity":[8,47,75,129,161,196,266,298],"expressive":[9,130],"brands":[10,44,71,85,141,152,221,263,294],"serves":[11],"a":[12,184,188,305],"variety":[13],"purposes":[15],"\u2013":[16],"belongingness,":[17],"enhanced":[18],"self-concept,":[19],"coping,":[20],"etc.":[21],"This":[22,245],"dissertation":[23,78,134,246],"builds":[24],"on":[25,151,212],"this":[26,77,133,202],"stream":[27],"in":[30,56,64,125,142],"three":[31,250],"important":[32],"ways.":[33],"First,":[34],"I":[35,98,157,180,216,302],"contribute":[36],"to":[37,45,66,94,107,187,235,264],"the":[38,57,100,137,149,160,167,173,177,192,208,218,228,238,287,291],"discussion":[39,219,306],"why":[41,68],"consumers":[42,69],"express":[46,265],"by":[48],"identifying":[49],"two":[50],"motivations":[51],"have":[53],"been":[54],"overlooked":[55],"literature:":[58],"differentiation":[59,254],"and":[60,86,109,123,153,194,205,222,233,255,269,273,284,286,312],"reducing":[61],"self-discrepancy.":[62],"Secondly,":[63],"addition":[65],"addressing":[67],"as":[72,111,113,118,224,257,276,295],"vehicles":[73,226,296],"expression,":[76],"also":[79,135],"looks":[80],"at":[81],"who":[82],"prefers":[83],"identity-expressive":[84,140,225],"circumstances":[87],"under":[88],"which":[89,252],"they":[90],"are":[91],"more":[92],"likely":[93],"prefer":[95],"such":[96,117,213,243,279],"brands.":[97,131],"examine":[99,253],"roles":[101],"gender,":[103],"self-esteem,":[104],"individuals\u2019":[105],"need":[106],"belong,":[108],"self-discrepancy,":[110],"well":[112],"various":[114],"circumstantial":[115,274],"factors":[116,275],"social":[119,121],"exclusion,":[120],"inclusion,":[122],"self-threat":[124],"affecting":[126],"preference":[127],"for":[128,176,314],"Finally,":[132],"examines":[136],"implications":[138,241,289,308],"areas":[143],"consumer":[145],"behavior":[146],"outside":[147],"literature":[150],"consumer-brand":[154],"relationships.":[155],"Specifically,":[156],"argue":[158],"associations":[162,197],"goods":[164],"will":[165],"moderate":[166,207],"endowment":[168,178],"effect.":[169],"In":[170],"line":[171],"with":[172,191,304],"ownership":[174],"account":[175],"effect,":[179],"propose":[181],"owning":[183],"good":[185,193],"leads":[186],"psychological":[189],"association":[190],"can":[198],"strengthen":[199],"or":[200],"weaken":[201],"possession-self":[203],"link":[204],"subsequently":[206],"valuations":[209],"owners":[210],"place":[211],"goods.":[214],"Thus,":[215],"extend":[217],"products":[223],"beyond":[227],"questions":[229],"who,":[231],"why,":[232],"when":[234],"further":[236],"understand":[237],"much":[239],"larger":[240,288],"findings.":[244],"is":[247],"comprised":[248],"essays":[251],"self-discrepancy":[256],"motivators":[258],"(Essays":[267,281],"2":[268],"3),":[270,285],"individual":[271],"differences":[272],"moderators":[277],"effects":[280],"1,":[282],"2,":[283],"expression":[299],"(Essay":[300],"1).":[301],"conclude":[303],"my":[310],"findings":[311],"suggestions":[313],"future":[315],"research.":[316]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}