{"id":"https://openalex.org/W887587167","doi":null,"title":"Facebookowy zombie lubi to","display_name":"Facebookowy zombie lubi to","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W887587167","mag":"887587167"},"language":"pl","primary_location":{"id":"mag:887587167","doi":null,"is_oa":false,"landing_page_url":"http://yadda.icm.edu.pl/yadda/element/bwmeta1.element.ekon-element-000171220591","pdf_url":null,"source":{"id":"https://openalex.org/S4306519229","display_name":"Marketing w Praktyce","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Marketing w Praktyce","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103295680","display_name":"Micha\u0142 G\u00f3recki","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210107538","display_name":"Heureka","ror":"https://ror.org/01rgnfy66","country_code":"FI","type":"archive","lineage":["https://openalex.org/I4210107538"]}],"countries":["FI"],"is_corresponding":true,"raw_author_name":"Micha\u0142 G\u00f3recki","raw_affiliation_strings":["Heureka"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Heureka","institution_ids":["https://openalex.org/I4210107538"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5103295680"],"corresponding_institution_ids":["https://openalex.org/I4210107538"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.19488862,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"59","last_page":"61"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9833999872207642,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9833999872207642,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.00989999994635582,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0019000000320374966,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.6800000071525574},{"id":"https://openalex.org/keywords/zombies","display_name":"zombies","score":0.6819999814033508},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.7229999899864197},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"viral marketing","score":0.4020000100135803}],"concepts":[{"id":"https://openalex.org/C144446859","wikidata":"https://www.wikidata.org/wiki/Q219164","display_name":"Zombie","level":2,"score":0.9308191537857056},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.29789823293685913},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.1874251663684845}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:887587167","doi":null,"is_oa":false,"landing_page_url":"http://yadda.icm.edu.pl/yadda/element/bwmeta1.element.ekon-element-000171220591","pdf_url":null,"source":{"id":"https://openalex.org/S4306519229","display_name":"Marketing w Praktyce","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Marketing w Praktyce","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W797072479","https://openalex.org/W2980931455","https://openalex.org/W2979122264","https://openalex.org/W1036190985","https://openalex.org/W897247537","https://openalex.org/W974914204","https://openalex.org/W902594864","https://openalex.org/W2973679030","https://openalex.org/W2981216680","https://openalex.org/W2981650059"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2016-06-24T00:00:00"}