{"id":"https://openalex.org/W874030430","doi":null,"title":"\u0179r\u00f3d\u0142o rekomendacji osobistej produktu - znaczenie i mo\u015bliwo\u015bci wykorzystania w kreowaniu strategii komunikacji na przyk\u0142adzie rynku \u015brodk\u00f3w ochrony ro\u015blin","display_name":"\u0179r\u00f3d\u0142o rekomendacji osobistej produktu - znaczenie i mo\u015bliwo\u015bci wykorzystania w kreowaniu strategii komunikacji na przyk\u0142adzie rynku \u015brodk\u00f3w ochrony ro\u015blin","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W874030430","mag":"874030430"},"language":"pl","primary_location":{"id":"mag:874030430","doi":null,"is_oa":false,"landing_page_url":"http://yadda2.vls.icm.edu.pl:8980/yadda/element/bwmeta1.element.ekon-element-000171194447","pdf_url":null,"source":{"id":"https://openalex.org/S4306535805","display_name":"Zeszyty Naukowe / Uniwersytet Ekonomiczny w Poznaniu","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Zeszyty Naukowe / Uniwersytet Ekonomiczny w Poznaniu","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066516514","display_name":"Micha\u0142 Gazdecki","orcid":"https://orcid.org/0000-0002-6594-5350","observed_orcids":["https://orcid.org/0000-0002-6594-5350"]},"institutions":[{"id":"https://openalex.org/I55783418","display_name":"Pozna\u0144 University of Life Sciences","ror":"https://ror.org/03tth1e03","country_code":"PL","type":"education","lineage":["https://openalex.org/I55783418"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Micha\u0142 Gazdecki","raw_affiliation_strings":["Uniwersytet Przyrodniczy w\u00a0 Poznaniu"],"raw_orcid":"https://orcid.org/0000-0002-6594-5350","affiliations":[{"raw_affiliation_string":"Uniwersytet Przyrodniczy w\u00a0 Poznaniu","institution_ids":["https://openalex.org/I55783418"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5066516514"],"corresponding_institution_ids":["https://openalex.org/I55783418"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.17863829,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"244","last_page":"251"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6640999913215637,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6640999913215637,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.2937000095844269,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.01679999940097332,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.7620000243186951},{"id":"https://openalex.org/keywords/communication-strategies","display_name":"communication strategies","score":0.703000009059906},{"id":"https://openalex.org/keywords/pesticide-market","display_name":"pesticide market","score":0.6539999842643738}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4631898105144501},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.45768630504608154}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:874030430","doi":null,"is_oa":false,"landing_page_url":"http://yadda2.vls.icm.edu.pl:8980/yadda/element/bwmeta1.element.ekon-element-000171194447","pdf_url":null,"source":{"id":"https://openalex.org/S4306535805","display_name":"Zeszyty Naukowe / Uniwersytet Ekonomiczny w Poznaniu","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Zeszyty Naukowe / Uniwersytet Ekonomiczny w Poznaniu","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7605999708175659,"id":"https://metadata.un.org/sdg/15","display_name":"Life on land"},{"score":0.5666999816894531,"id":"https://metadata.un.org/sdg/2","display_name":"Zero hunger"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":3,"referenced_works":["https://openalex.org/W2003955127","https://openalex.org/W2055078707","https://openalex.org/W2265422133"],"related_works":["https://openalex.org/W947980834","https://openalex.org/W2055404016","https://openalex.org/W837022017","https://openalex.org/W2554496928","https://openalex.org/W2796963038","https://openalex.org/W2571946977","https://openalex.org/W975569188","https://openalex.org/W2589781860","https://openalex.org/W2030449557","https://openalex.org/W2318200530"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-08-27T14:10:00.468798","created_date":"2016-06-24T00:00:00"}
