{"id":"https://openalex.org/W87367754","doi":null,"title":"The Contribution of Sustainable Marketing to Sustainable Development","display_name":"The Contribution of Sustainable Marketing to Sustainable Development","publication_year":2013,"publication_date":"2013-04-01","ids":{"openalex":"https://openalex.org/W87367754","mag":"87367754"},"language":"en","primary_location":{"id":"pmh:oai:RePEc:eph:journl:v:8:y:2013:i:2:n:8","doi":null,"is_oa":false,"landing_page_url":"http://www.managementmarketing.ro/pdf/articole/318.pdf","pdf_url":"http://www.managementmarketing.ro/pdf/articole/318.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5022240502","display_name":"Victor Danciu","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Victor Danciu","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5022240502"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.4033,"has_fulltext":false,"cited_by_count":34,"citation_normalized_percentile":{"value":0.93931525,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":87,"max":99},"biblio":{"volume":"8","issue":"2","first_page":"385","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9726999998092651,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9726999998092651,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.012799999676644802,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14453","display_name":"Sustainability and Innovation in Business","score":0.010599999688565731,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sustainability-marketing","display_name":"sustainable marketing","score":1.0},{"id":"https://openalex.org/keywords/sustainable-development","display_name":"sustainable development","score":1.0},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":0.8619999885559082},{"id":"https://openalex.org/keywords/environmentally-friendly-products","display_name":"sustainable products","score":0.968999981880188},{"id":"https://openalex.org/keywords/multichannel-distribution","display_name":"multi-channel distribution","score":0.9769999980926514},{"id":"https://openalex.org/keywords/fair-pricing","display_name":"fair pricing","score":0.8389999866485596},{"id":"https://openalex.org/keywords/economic-social-and-environmental-sustainability","display_name":"economic, social and environmental sustainability","score":0.7409999966621399}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6308954954147339},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.6059762239456177},{"id":"https://openalex.org/C2776554220","wikidata":"https://www.wikidata.org/wiki/Q1760011","display_name":"Prosperity","level":2,"score":0.5961534976959229},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.5953916907310486},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5299322009086609},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.5119155645370483},{"id":"https://openalex.org/C33676613","wikidata":"https://www.wikidata.org/wiki/Q13415176","display_name":"Dimension (graph theory)","level":2,"score":0.43334275484085083},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3959689438343048},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.19345000386238098},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.12114596366882324},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:RePEc:eph:journl:v:8:y:2013:i:2:n:8","doi":null,"is_oa":false,"landing_page_url":"http://www.managementmarketing.ro/pdf/articole/318.pdf","pdf_url":"http://www.managementmarketing.ro/pdf/articole/318.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"mag:87367754","doi":null,"is_oa":false,"landing_page_url":"http://www.managementmarketing.ro/pdf/articole/318.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764428837","display_name":"Management and Marketing","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Management and Marketing","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/12","score":0.5171999931335449,"display_name":"Responsible consumption and production"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W642196877"],"related_works":["https://openalex.org/W180683004","https://openalex.org/W2903352013","https://openalex.org/W2390983829","https://openalex.org/W6949568583","https://openalex.org/W3202013775","https://openalex.org/W2904825738","https://openalex.org/W3152631825","https://openalex.org/W2592749387","https://openalex.org/W3192766010","https://openalex.org/W4386511868"],"abstract_inverted_index":{"The":[0,94],"economic,":[1,165],"social":[2,57,72,166],"andenvironmental":[3,74,167],"undesirable":[4],"impact":[5],"of":[6,15,20,37,121,134],"theexisting":[7],"development":[8,48,130],"pattern":[9],"pushes":[10],"to":[11,85,128],"theadoption":[12],"and":[13,39,107,113,115,139,145,152,157,181],"use":[14],"a":[16,50,111,149,170],"new":[17],"developmentparadigm":[18],"that":[19,62,100,125],"sustainabledevelopment.":[21],"This":[22],"paper":[23],"intends":[24],"tosubstantiate":[25],"how":[26],"the":[27,35,56,59,67,92,143,153,164,173],"marketing":[28,96,99],"can":[29],"helpthe":[30],"sustainable":[31,40,95,135,155],"development.":[32],"It":[33],"beginswith":[34],"subjects":[36],"sustainabledevelopment":[38],"marketingas":[41],"they":[42,176],"are":[43,177],"discussed":[44],"in":[45,65,172],"literature.":[46],"Thesustainable":[47],"is":[49,91,97],"tridimensionalconcept":[51],"which":[52],"embeds":[53],"theeconomic":[54],"dimension,":[55],"dimensionand":[58],"environmental":[60],"dimension":[61],"askto":[63],"have":[64],"view":[66],"simultaneous":[68],"pursuitof":[69],"economic":[70],"prosperity,":[71],"equity":[73],"quality.":[75],"A":[76],"major":[77],"challengeto":[78],"achieve":[79],"these":[80],"goals":[81],"at":[82,169],"business":[83],"leveland":[84],"integrate":[86],"all":[87,119],"three":[88],"dimensions":[89],"ofsustainability":[90],"sustainablemarketing.":[93],"arelationship":[98],"aims":[101],"atbuilding":[102],"lasting":[103],"relationships":[104],"with":[105],"thesocial":[106],"natural":[108],"environment":[109],"on":[110],"longtermthinking":[112],"futurity":[114],"thisphilosophy":[116],"allows":[117],"helping":[118],"threedimensions":[120],"sustainability.":[122],"As":[123],"marketingsolutions":[124],"could":[126],"contribute":[127],"thesustainable":[129],"we":[131],"advance":[132],"thestimulation":[133],"demand,":[136],"theconstant":[137],"innovation":[138],"improvement":[140],"ofsustainable":[141],"products,":[142],"design":[144],"useof":[146],"customized":[147],"communication,":[148],"multichanneldistribution":[150],"network":[151],"saleof":[154],"products":[156],"services":[158],"atfair":[159],"prices.":[160],"Their":[161],"implementation":[162],"willincrease":[163],"sustainability":[168],"largeextent":[171],"future":[174],"if":[175],"supportedby":[178],"political,":[179],"governmental":[180],"legalefforts.":[182]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":13},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":2}],"updated_date":"2026-10-08T09:06:37.294493","created_date":"2016-06-24T00:00:00"}