{"id":"https://openalex.org/W86645138","doi":null,"title":"The impact of brand on Thai female consumer in purchase decision of foreign makeup product","display_name":"The impact of brand on Thai female consumer in purchase decision of foreign makeup product","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W86645138","mag":"86645138"},"language":"en","primary_location":{"id":"pmh:oai:DiVA.org:mdh-6842","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6842","pdf_url":null,"source":{"id":"https://openalex.org/S4306401559","display_name":"KTH Publication Database DiVA (KTH Royal Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I86987016","host_organization_name":"KTH Royal Institute of Technology","host_organization_lineage":["https://openalex.org/I86987016"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/bachelorThesis"},"volume":null,"type":"dissertation","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6842","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059084849","display_name":"Anantaya Ponbamrungwong","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Anantaya Ponbamrungwong","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5058528687","display_name":"Sirada Chandsawang","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sirada Chandsawang","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5863999724388123,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5863999724388123,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.38280001282691956,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.028699999675154686,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":1.0},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9819999933242798},{"id":"https://openalex.org/keywords/female-consumers","display_name":"women consumers","score":0.8180000185966492},{"id":"https://openalex.org/keywords/cosmetics","display_name":"cosmetics","score":0.7590000033378601},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9549999833106995},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":1.0},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.9800000190734863},{"id":"https://openalex.org/keywords/perceived-quality","display_name":"perceived quality","score":0.996999979019165},{"id":"https://openalex.org/keywords/thai-consumers","display_name":"Thai consumers","score":0.7760000228881836}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6673280596733093},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.652314305305481},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.525382399559021},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4889932870864868},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.4282282590866089},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.21929654479026794},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.12404534220695496},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:DiVA.org:mdh-6842","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6842","pdf_url":null,"source":{"id":"https://openalex.org/S4306401559","display_name":"KTH Publication Database DiVA (KTH Royal Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I86987016","host_organization_name":"KTH Royal Institute of Technology","host_organization_lineage":["https://openalex.org/I86987016"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/bachelorThesis"},{"id":"mag:86645138","doi":null,"is_oa":false,"landing_page_url":"http://www.diva-portal.org/smash/record.jsf?pid=diva2:236236","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:DiVA.org:mdh-6842","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6842","pdf_url":null,"source":{"id":"https://openalex.org/S4306401559","display_name":"KTH Publication Database DiVA (KTH Royal Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I86987016","host_organization_name":"KTH Royal Institute of Technology","host_organization_lineage":["https://openalex.org/I86987016"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/bachelorThesis"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W150751848","https://openalex.org/W639312492","https://openalex.org/W1494468891","https://openalex.org/W1495406835","https://openalex.org/W1509779996","https://openalex.org/W1606820902","https://openalex.org/W1810632681","https://openalex.org/W1964754400","https://openalex.org/W1973824911","https://openalex.org/W1975908777","https://openalex.org/W1979030409","https://openalex.org/W1980081104","https://openalex.org/W1986401712","https://openalex.org/W1986405898","https://openalex.org/W1998095340","https://openalex.org/W2017114899","https://openalex.org/W2022704900","https://openalex.org/W2029188936","https://openalex.org/W2031843260","https://openalex.org/W2035083256","https://openalex.org/W2046752514","https://openalex.org/W2057023890","https://openalex.org/W2065126543","https://openalex.org/W2068783958","https://openalex.org/W2085625594","https://openalex.org/W2153011809","https://openalex.org/W2160255058","https://openalex.org/W2162752781","https://openalex.org/W2247645809","https://openalex.org/W2266639535","https://openalex.org/W2413958357","https://openalex.org/W2467075473","https://openalex.org/W2779820749","https://openalex.org/W2885796322"],"related_works":["https://openalex.org/W2586150338","https://openalex.org/W4285420622","https://openalex.org/W2766336434","https://openalex.org/W2908553031","https://openalex.org/W4385992519","https://openalex.org/W1596572090","https://openalex.org/W4233253870","https://openalex.org/W3046508660","https://openalex.org/W3162937661","https://openalex.org/W7220067678"],"abstract_inverted_index":{"Date:":[0],"2009-06-02":[1],"Program:":[2],"International":[3],"Marketing":[4],"Authors:":[5],"Anantaya":[6],"Ponbamrungwong":[7],"&":[8],"Sirada":[9],"Chandsawang":[10],"Title:":[11],"The":[12,56,84],"impact":[13],"of":[14,23,46,52,58,86,97,113,132,144,174],"brand":[15,30,47,77,145,147,149,151],"on":[16,48,109],"Thai":[17,33,69,101,125],"female":[18,34,102,126],"consumer":[19,35,49,127],"in":[20,36,68,106,128,156],"purchase":[21,111,172],"decision":[22,51,91,112,131,173,185],"foreign":[24,37,53,115,134,175],"makeup":[25,38,54,116,176],"product":[26,39],"Research":[27],"Question:":[28],"Does":[29],"equity":[31,78,88,120],"affect":[32,124],"purchase?":[40],"Purpose:":[41],"to":[42,64,72,94,168],"investigate":[43],"the":[44,59,74,98,139,142,165],"effect":[45],"purchasing":[50,81,130],"product.":[55],"outcome":[57],"research":[60],"would":[61],"be":[62],"beneficial":[63],"marketing":[65],"professionals":[66],"especially":[67],"cosmetics-makeup":[70],"industry":[71],"understand":[73],"target":[75,99],"consumer-based":[76],"regarding":[79],"their":[80,110,129,157],"decision.":[82],"Method:":[83],"concepts":[85,167],"Brand":[87,119,182],"and":[89,153],"Purchase":[90,184],"are":[92],"chosen":[93],"study":[95],"behavior":[96],"respondents;":[100],"consumers":[103],"who":[104],"live":[105],"Bangkok,":[107],"Thailand":[108],"buying":[114,133],"products.":[117,137,177],"Conclusion:":[118],"does":[121],"not":[122,162],"totally":[123],"make":[135,169],"up":[136],"However,":[138],"respondents":[140],"have":[141],"concept":[143],"equity:":[146],"loyalty,":[148],"awareness,":[150],"associations":[152],"perceived":[154],"quality":[155],"mind":[158],"but":[159],"they":[160],"did":[161],"generally":[163],"relate":[164],"whole":[166],"a":[170],"final":[171],"Keywords:":[178],"Cosmetic,":[179],"Makeup":[180],"products,":[181],"equity,":[183]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2014,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}
