{"id":"https://openalex.org/W86473243","doi":null,"title":"Social Media & College Admissions: An Analysis of Facebook's Role in College Admissions & Higher Education Marketing","display_name":"Social Media & College Admissions: An Analysis of Facebook's Role in College Admissions & Higher Education Marketing","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W86473243","mag":"86473243"},"language":"en","primary_location":{"id":"pmh:oai:scholarship.shu.edu:dissertations-3037","doi":null,"is_oa":true,"landing_page_url":"https://scholarship.shu.edu/dissertations/2015","pdf_url":"https://scholarship.shu.edu/dissertations/2015","source":{"id":"https://openalex.org/S4306401142","display_name":"Seton Hall University eRepository (Seton Hall University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I12524447","host_organization_name":"Seton Hall University","host_organization_lineage":["https://openalex.org/I12524447"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Seton Hall University Dissertations and Theses (ETDs)","raw_type":"text"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://scholarship.shu.edu/dissertations/2015","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Michael Dooney","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Michael Dooney","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9589999914169312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9589999914169312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14498","display_name":"Educational Technology in Learning","score":0.011800000444054604,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.004999999888241291,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/university-admission","display_name":"university admission","score":0.7680000066757202},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.6890000104904175},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.7609999775886536},{"id":"https://openalex.org/keywords/higher-education-marketing","display_name":"higher education marketing","score":0.9309999942779541},{"id":"https://openalex.org/keywords/prospective-students","display_name":"prospective students","score":0.5830000042915344},{"id":"https://openalex.org/keywords/student-recruitment","display_name":"student recruitment","score":0.7870000004768372},{"id":"https://openalex.org/keywords/private-universities","display_name":"private universities","score":0.8209999799728394},{"id":"https://openalex.org/keywords/student-engagement","display_name":"student engagement","score":0.5090000033378601}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6520360708236694},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.5448846220970154},{"id":"https://openalex.org/C120912362","wikidata":"https://www.wikidata.org/wiki/Q136822","display_name":"Higher education","level":2,"score":0.5102584362030029},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.46526458859443665},{"id":"https://openalex.org/C509550671","wikidata":"https://www.wikidata.org/wiki/Q126945","display_name":"Medical education","level":1,"score":0.4228157699108124},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3958747386932373},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.393229603767395},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3448598086833954},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.32102519273757935},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2661423087120056},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.26352888345718384},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.19324296712875366},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12005072832107544},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.11226886510848999},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:scholarship.shu.edu:dissertations-3037","doi":null,"is_oa":true,"landing_page_url":"https://scholarship.shu.edu/dissertations/2015","pdf_url":"https://scholarship.shu.edu/dissertations/2015","source":{"id":"https://openalex.org/S4306401142","display_name":"Seton Hall University eRepository (Seton Hall University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I12524447","host_organization_name":"Seton Hall University","host_organization_lineage":["https://openalex.org/I12524447"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Seton Hall University Dissertations and Theses (ETDs)","raw_type":"text"},{"id":"mag:86473243","doi":null,"is_oa":false,"landing_page_url":"https://scholarship.shu.edu/dissertations/2015/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:scholarship.shu.edu:dissertations-3037","doi":null,"is_oa":true,"landing_page_url":"https://scholarship.shu.edu/dissertations/2015","pdf_url":"https://scholarship.shu.edu/dissertations/2015","source":{"id":"https://openalex.org/S4306401142","display_name":"Seton Hall University eRepository (Seton Hall University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I12524447","host_organization_name":"Seton Hall University","host_organization_lineage":["https://openalex.org/I12524447"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Seton Hall University Dissertations and Theses (ETDs)","raw_type":"text"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W86473243.pdf","grobid_xml":"https://content.openalex.org/works/W86473243.grobid-xml"},"referenced_works_count":55,"referenced_works":["https://openalex.org/W22700779","https://openalex.org/W27308458","https://openalex.org/W62069621","https://openalex.org/W93436367","https://openalex.org/W228415122","https://openalex.org/W328169963","https://openalex.org/W618467620","https://openalex.org/W790131759","https://openalex.org/W1489573130","https://openalex.org/W1503808599","https://openalex.org/W1516905032","https://openalex.org/W1545853321","https://openalex.org/W1588021794","https://openalex.org/W1607675442","https://openalex.org/W1684809301","https://openalex.org/W1918636928","https://openalex.org/W1951008065","https://openalex.org/W1967651987","https://openalex.org/W1976107783","https://openalex.org/W1985749074","https://openalex.org/W2005757068","https://openalex.org/W2006879486","https://openalex.org/W2017183470","https://openalex.org/W2017532745","https://openalex.org/W2023728069","https://openalex.org/W2041762579","https://openalex.org/W2042550195","https://openalex.org/W2044535195","https://openalex.org/W2045607191","https://openalex.org/W2046610987","https://openalex.org/W2046887671","https://openalex.org/W2051649124","https://openalex.org/W2068128900","https://openalex.org/W2068140736","https://openalex.org/W2090282591","https://openalex.org/W2095783571","https://openalex.org/W2097792209","https://openalex.org/W2098949227","https://openalex.org/W2110145371","https://openalex.org/W2116239286","https://openalex.org/W2129620298","https://openalex.org/W2139238507","https://openalex.org/W2149142441","https://openalex.org/W2149249197","https://openalex.org/W2154767394","https://openalex.org/W2162790697","https://openalex.org/W2166900011","https://openalex.org/W2170968009","https://openalex.org/W2235132326","https://openalex.org/W2472568909","https://openalex.org/W2498798074","https://openalex.org/W2796443302","https://openalex.org/W2804012737","https://openalex.org/W2917075083","https://openalex.org/W3117460284"],"related_works":["https://openalex.org/W7095827610","https://openalex.org/W3111416112","https://openalex.org/W4243156646","https://openalex.org/W2603384585","https://openalex.org/W2097520172","https://openalex.org/W2950390376","https://openalex.org/W2338711135","https://openalex.org/W2293335674","https://openalex.org/W4389273322","https://openalex.org/W4410719282"],"abstract_inverted_index":{"College":[0],"admissions":[1,35,54,128],"offices":[2,36],"have":[3],"developed":[4],"and":[5,25,88,96,129,132,176,199,207,224],"evolved":[6],"to":[7,40,112,123,167,183,195,217,253],"include":[8],"increasingly":[9],"sophisticated":[10],"mechanisms":[11],"for":[12,16,34,145,187],"recruiting":[13],"classes":[14],"sufficient":[15],"meeting":[17],"the":[18,57,77,93,146,155,158,181,188,231],"financial":[19],"needs":[20],"of":[21,79,92,148,164,205],"their":[22,38,139],"respective":[23],"institutions,":[24],"social":[26,46,68,140,245],"media":[27,47,69,141,246],"has":[28],"rapidly":[29],"become":[30],"a":[31,80,85,108,120,162,197,203],"popular":[32],"tool":[33],"in":[37,56,70,126,244,251],"efforts":[39],"meet":[41],"enrollment":[42,225],"goals.":[43],"However,":[44],"while":[45],"is":[48,143,215,236],"now":[49],"used":[50,157],"by":[51],"practically":[52],"every":[53],"office":[55],"United":[58],"States,":[59],"little":[60],"research":[61,102],"exists":[62],"that":[63,154,213,230,242],"examines":[64,76],"how":[65,106,134],"universities":[66,136],"use":[67,78,110,124],"this":[71,177,193],"context.":[72],"This":[73],"qualitative":[74,208],"study":[75,91],"private":[81,86],"Facebook":[82,94,111,125],"group":[83,95,159],"at":[84],"university":[87,109,121,156,191],"incorporates":[89],"observational":[90],"interviews":[97],"with":[98,114,169,172,202,238,256],"administrators.":[99],"The":[100,151,190,227],"researcher\u2019s":[101],"questions":[103],"are:":[104],"1)":[105],"does":[107,119],"communicate":[113],"prospective":[115,149,239,257],"students?,":[116],"2)":[117],"why":[118],"decide":[122],"its":[127],"recruitment":[130,147],"processes?,":[131],"3)":[133],"do":[135],"determine":[137],"if":[138],"strategy":[142],"successful":[144],"students?":[150],"researcher":[152,228],"found":[153],"primarily":[160],"as":[161],"way":[163],"allowing":[165],"students":[166,182,240,258],"interact":[168],"each":[170,185],"other":[171,186],"minimal":[173],"administrative":[174],"interference":[175],"approach":[178,235],"effectively":[179],"allowed":[180],"recruit":[184],"university.":[189],"considers":[192],"initiative":[194],"be":[196,248],"success":[198],"evaluates":[200],"it":[201,214],"mixture":[204],"quantitative":[206],"methods,":[209],"but":[210,241],"also":[211],"admits":[212],"difficult":[216],"establish":[218],"causation":[219],"between":[220],"any":[221],"single":[222],"factor":[223],"outcomes.":[226],"concluded":[229],"university\u2019s":[232],"passive,":[233],"student-driven":[234],"effective":[237],"developments":[243],"must":[247],"closely":[249],"monitored":[250],"order":[252],"maintain":[254],"engagement":[255],"on":[259],"appropriate":[260],"platforms.":[261]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
